着陆页是访客顺着链接进入我们网站的第一个页面。这个页面设计得好坏关系着顾客对我们网站的第一印象，更是影响网站转化率的重要因素。以下是我们在为某些产品设计着陆页时不可忽略的五大秘诀。
一、设置多个着陆页进行测试，看访客对哪个着陆页的反馈比较热烈，就说明哪个着陆页的效果比较好。根据访客反馈热烈的着陆页作为典范，设计出更好的着陆页。
二、不要在着陆页上放置其它不相干的链接或信息，更不要刊登其它网站的广告，这样只会让你网站上的访客带到歪道上去。网页内的所有信息要围绕网页的主题进行，充分突出它的重要性，激励访客迅速进行你所期望的操作。
三、在网页上设置明显的号召动作，激励访客继续往下走不要离开网站。
四、有许多访客第一次来访可能不会买东西，但第二次来时他一般会先到比较熟悉的着陆页。所以，不要过早的撤下营销活动已结束的着陆页，应该适当的保留一段时间或在此页引导访客去其它网页。
五、当一个访客在网站的着陆页购买完商品之后，不要让他停止。在此设置建议访客购买其它相关的商品或订约网站的时事通讯等，这些都是有利于提高网站转化率的。
It is a well known fact that the Chinese civilization is one of the greatest in the entire world. Today China occupies an important position with political governance over its core territory that has remained in power longer than any other nation. The people in China have immense talent and they are very industrious when given the opportunity and Chinese internet is the best platform. Until the time of the French revolution, the Chinese government was probably unparalleled among all communities.
The Chinese leadership is known to have a bureaucratic sophistication, wealth and as any gallery or library in the world can attest, it is the best in terms of arts crafts and literature. At the beginning of the twentieth century the Chinese authority emerged toppling the monarchy that had stood intermittently for ten times as long as the history of the United States of America. There are very few who know that many remarkable products that are taken for granted and form a part and parcel of our everyday life originated in China. There is gunpowder, printing and the compass just to name a few of the amazing products that were invented by the Chinese.
The Chinese government has paved the way for progress in astronomy, strategies of warfare and there are many theories of hard nosed statecraft that are visible in the Chinese regime. But according to observers the nineteenth and the twentieth century have been the poorest ones for the Chinese. As according to John Paton Davis who has written a memoir called the Dragon by the Tail is calling upon the Chinese government since the fall of the monarchy in 1911-1912 which has been a disappointment for everyone.
According to Davis the western businessmen, missionaries and educators who had tried to modernize and christianize have failed. The Japanese militarists that tried to conquer china have failed. The American government, which tried to democratize and unify China, has failed in their venture. Then the Soviet rulers who tried to insinuate control over the Chinese government have failed too. But, it is very regrettable to note that the Chinese government’s own political experiments have failed too.
After five decades of the Mao Zedong, Deng Xiaoping and Jiang Zemin, the people’s republic of China stands as the most contradictory of the major nations from around the globe. The Chinese state hovers between a set of unsustainable authoritarian traditions cum myths like the Chinese internet censorship and an elusive modern political form to match its now transformed society and economy.
网站购物车是顾客方便一次性购买过多商品而设计的，这也是购物的最后一个环节。如果因为购物车出了什么问题导致顾客离开，将是多么的可惜。以下是购物车设计影响顾客转化率的四大因素，大家可用来参考整改自己的网站。
一、购物车的运作程序不清楚。当顾客添加一个商品在购物车之后，你需要清楚的指名他该怎样继续购买其它商品或结帐。
二、付款选项太少。不要只提供一种付款方式，这样只会使大批顾客流失。
三、你的销售方式太死板。许多顾客都喜欢在一个网站上购买好全套的商品，他们不喜欢东逛西逛的浪费时间。你需要提供更多相关的商品给他们，否则他们很可能会离开你的网站去其它地方寻找机会了。
四、购物车里的商品很难调整。很多顾客在选好所有商品之后，喜欢在购物车里添加某个商品的数量或删除一些商品。这时，如果不能让顾客轻松的调整购物车里的商品，会让他感到受挫、痛苦而关闭浏览器。所以，你要设置一个对顾客友好、方便的购物车系统。
购物车是促使顾客转化率成功的最后一步，也是最关键的一步。如果在这一步稍有不慎导致顾客离开了，那你将会前功尽弃造成最大的失败。
Today nearly ten percent of the world’s population use the World Wide Web and many more people keep on adding to its database every day. With such a growth, the internet stands to become the most powerful tool for connecting, interacting and exchanging views by the people around the world. However, this advancement is viewed in a different way by Chinese government in authority and hence they systemically yet aggressively censor parts of Internet which they feel are damaging to the Chinese society. Anyone who tries to go against this move faces severe legal consequences which also lead to prison.
According to the global human rights of internet freedom of speech law, this type of association requires new efforts in refuting such restrictions that directly attack the personal freedom. According to the observers, repressive authorities will cease to exist if complete freedom is granted in accessing the material on internet which is nothing but free exchange of views from around the world. According to sources, it is imperative to defend and promote the internet freedom of speech and the citizens of China must speak forcefully in support of the expression on the internet freedom of speech, work internationally or in order to protect peoples internet access and direct international broadcasting bodies to refute and speak out against such uncalled censorship.
China is not the only non democratic regime that does not allow its people to freely browse the material given on the web and hence grant the internet freedom of speech. There are many other countries like Syria, Tunisia, Saudi Arabia, Cuba, North Korea, and Laos, that are forefront in restricting the freedom on internet. As per the global human rights bodies, these governments use different technical tactics to restrict the access to internet. They do this by not letting internet providing business get privatized, charging heavily on usage of email service which automatically makes it go out of reach of a common man.
These countries are popular for using firewalls, filters and other devices to block and censor the internet. Keeping an eye on the internet activities of an individual is very common. The repressive Chinese government screens and reads emails messages and other interactive forums and search information by making use of certain keywords.
It is very common to see that the government authorities restrict the access of an individual to certain sites thus denying internet Freedom of speech. Those who generally come under quick scanner are people who tend to visit financial or economical based, political or religious based websites. These people are initially booked and put in a list. Later action is taken against them. These are some of the known common ways through which government of china puts a ban on browsing World Wide Web freely.
“Freedom of speech law” is frequently quoted by defenders of free speech in China. Yet it is rare to find anyone prepared to defend all expression in every circumstance, especially if the views expressed are contradictory to censorship on the Chinese internet. There is immense confusion regarding modern society and the value and limits of free speech. It is debatable that free speech is worth preserving at any cost. The freedom of speech law is worth defending vigorously even when the observer dislikes what is being spoken.
The principle is at the heart of democracy, a basic human right and its protection is a mark of a civilized and tolerant society. According to the Universal Declaration of the Human Rights,” Everyone has the right to freedom of speech law of opinion and expression that right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through the media and regardless of frontiers”. It also indicates the free speech principles fundamental importance, but it is also an acknowledgement of how fragile this freedom of speech law can be if it is not protected.
It is a bulwark against censorship as if it were a legitimate instrument to prevent criticism of the government policy. The temptation to use law or force to gag opponents of one kind or another is difficult to resist. Without freedom to criticize and challenge those acting on our behalf, democracies may degenerate into tyrannies. But it is not just governments that restrict freedom of speech law and it is not just political speech that warrants protection.
There is immense debate regarding the freedom of speech law, its value and limitations. There are many particular laws that have wider philosophical concern about the moral justification for these laws. It is important for the citizens in China to understand the value of freedom of speech law. There is immense stress on the limitations and censorship on the internet that limits free speech. All human beings have an interest in being allowed to express them and in having the opportunity to hear, read and see other people’s free expression. Free speech is of particular value within a democratic society.
Belief in the importance of free speech is not an inherited dogma of the enlightenment, though there are many who argue against this notion. The bottom line is that declaring a right to extensive free speech is not shorthand for the protection of the speech of those in position of power whether economic or political. It is important to have an interest in a wide range of citizens being active participants in political debate rather than passive recipients of policy being delivered to them.
在中国互联网发展现状中，网络不良文化的流行日益严重。一些淫乱色情、封建迷信、虚假诈骗等不良信息在网上传播猖獗，严重污染了网络环境和社会道德风气。网络不良文化的流传已形成社会主义精神文明建设和青少年建康成长的公害，这些问题引起了国家政府部门的高度重视。网络不良文化分为国家法律禁止传播的违法信息和违背社会道德标准的庸俗信息两大类型。
以下是《互联网信息服务管理办法》规定互联网信息服务提供者不可以在网上制作、传播的信息内容：
1. 反对国家法律规定基本原则的信息。
2. 危害国家安全、破坏国家统一及泄露国家机密的信息。
3. 有损国家民族荣誉及利益的信息。
4. 挑拨民族团结、怂恿民族仇恨和歧视的信息。
5. 破坏国家宗教政策，宣扬邪教封建迷信的信息。
6. 散播谣言、扰乱和破坏社会稳定的信息。
7. 散播色情、赌博、暴力或挑拨指使犯罪的信息。
8. 侵犯他人合法权益的信息。
9. 行政法律法规禁止传播的其他信息。
在这些网络违法信息中，人们群众呼吁最高的是色情信息，它严重危害了青少年的健康。目前，随着政府部门的打击和治理，中文色情网站在境内已很难立足。许多不法分子已将色情网站服务器搬到了境外，专靠在境外论坛上发帖通过链接传播网址。其次人民投诉最多的就是网上诈骗信息。最常见的是一些中奖信息、股票内幕信息、假学历假证件等诈骗信息。在中国互联网发展现状中对于这些网上违法信息的治理，要采取网上清除信息和网下采取行动查处传播行为人的上下结合方式，彻底铲除违法信息的社会毒瘤。
If there would be no search engine for the web there would be chaos. If you wanted to find something on the internet you needed to know its exact address. Where would the online community be without the search technology? Today search engines have become the sole source of organized information available on the Chinese internet. Chinese users seeking information, products or services from the popular Chinese search company known as Baidu and expect to find exactly what they are looking for. There are many search engines that know this and make it a priority to optimize the search results with the best results for each query.
In the absence of Chinese search technology on the Chinese internet, visitors would be required to memorize and bookmark the URL’s of the websites they found through printed sources and other media. Search engines in china exist in order to bring all sorts of information to the users in China. The main goal of it is to collect pertinent information found on the website, organize it and make it easily accessible to millions of users in China. The search technology in China use a system of robots in order to scan entire web pages, including Meta tags and titles because of the enormous volume of websites in existence today.
The data collected from each web page is used to score, index and rank the websites. The Chinese search engine finds out about a new website through clicking on a link to it from another website or when it is submitted to them for approval into their database. The ranking system is performed with the aid of algorithms, a set of rules that is used by the search engine in order to evaluate a web site by determining its relevancy to a particular search. Each major search engine on the Chinese internet uses its own methods and rules to produce search results, although most of the principles are common. Baidu is practically the most popular Chinese search company available on the Chinese internet today.
Google is the world’s best search company but there is news that Google just renew its ICP license and with limited web presence in the Chinese domain. Most web site owners hire SEO companies in order to improve their listing on the Chinese search ranking, and Baidu is mostly targeted as it is widely used in China. There are many companies that are trying to empower the Chinese internet in order to achieve top listings, gain visibility and maintain top listings on the Chinese internet.
自己做网站的朋友都知道单项的导入连接可提高网站的权重，而导出链接会稀释网站的PR值。其实对于一个刚刚成立的新网站来说，高质量的导出链接也是很重要的环节。导出链接能让搜索引擎深入了解你的网站是属于哪些信息范围的，和哪些网站有可比性等。
导出链接可不是什么网站都可以做的，要像交朋友一样找一些和自己网站内容相关的网站并合理的链接到位。链接到位的意思是说将网站之间具有相关内容的网页进行链接，而不是整个网站。例如，你的网站是销售日用箱包系列的，对方的网站是销售女士精品系列的，但对方的网站有一个是专门销售女士皮包系列的。这时，导出链接应该指向的是女士精品皮包网页而不是女士精品首页。
在对外导出链接的同时，还要注意不能只看对方网站PR值的高低。你要知道如果一个网站只是PR值高，但内容却没有价值或是低俗的垃圾网站，这种网站对我们没有一点好处。导出链接的重要性与倒入链接相比起来也毫不逊色。只要我们选择了正确的链接方向，不需要对方的同意就可以将自己做的网站随意指向他们。
Today more than two million people have access to the internet and use the World Wide Web in order to find information they need. The Web contains billions of documents and in the most important information source for people in the China. In most countries, people can publish what they want on the internet. But in China there is the great wall of censorship on the internet. Today the number of web pages is increasing by leaps and bounds, at a very high pace. There is no system of reviewing or organizing the enormous amount of diverse information floating behind the firewall of Chinese Censorship on the internet.
The vast and rapidly growing amount of web documents often makes it difficult to find what you need on the internet. Instead of getting pages with the concrete information that is required from the internet, one will frequently come across lots of pages that are irrelevant to the topic. Thus one may regularly find thousands of pages with no or only a very few real hits. This happens even when there actually are many relevant pages on the internet and this is when the search engine guide comes handy.
There is help available in the form of search engine guide that contains information that will gives the roadmap to the information that is required on the internet. The search engine guide is so good at finding simple, concrete information that you may easily be mislead to believe that the guide to search engine automatically finds all types of information for the user. In many cases where the task is more demanding, such as when the user is trying to find reliable health guidance, the user may require considerable web search skills.
The search engine guide to web search will help you to find such information, but in this case you will need to take control over the search process and to use some of the more advanced features and tools. Thus in order to benefit from the search engine guide to search engine features and tools, the user will need to know that they exist and how they work and when to use them. There are many researches being conducted that signify that most people use only a fraction of the power guide to search engine available on the Chinese internet. For an example the users just enter one or two keywords in the search box when they want to find information. Therefore it is important to understand various each techniques for gaining access to right information on the World Wide Web.
The Fruits of Persistence
We finally saw the fruits of our labour. My Chinese SEO websites were now in the top three pages among search engines. All internet marketers knew that the basic of online marketing was to capture niche markets based on keywords. I had been thinking if it was worth the effort to capture a broader audience than a niche. After a long contemplation and proper planning, I made the most important decision for this year.
Six months earlier, my team took a leap of faith and committed to compete in the most competitive keywords. We were exhausting our time and resources, working round the clock to squeeze our optimized sites into the most congested search engine results.
During these six months, there were times I wanted to give up. I also questioned myself if it worth my time going after very competitive keywords. Every time I wanted to quit, I incidentally saw my webpages ranked first on the first page. The results were comforting and assuring me, I was on the right track. This kept me going on and staying focus in my tasks.
Six months later which is today, I feel proud and good, seeing my websites listed among the branded. Now looking back at all the hard works, I am glad I do not quit and all the efforts are well exhausted. If you are optimizing you websites, stay focus and be persistent and you will get your desired results in due time.
Into the Game
Twenty months ago, I was planning to enter the Chinese SEO market. The Chinese domain was very different from the rest of the world. In order to do grab a share, I started a handful of lab tested websites to test waters and tweaking them to fit the Chinese users. Some websites make it and some fail. Today I am commercializing my successfully tested websites, getting them out of the lab and turn them into money making machines.
Since I started doing Chinese SEO, I have been very tense and uptight with my schedule, sleeping every sixty hours so that I have more time optimizing my sites. Now my sites are consistently rank among the top search results, I can now take thing at a slower pace.