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  • The Best of Twitter Marketing from Moonfruit

    One of the hardest markets to crack is the web hosting business. There are so many hosting services to choose from, which mean that competition is very tight in the market. It is often said that small fish cannot make it in big waters, especially when those waters have even bigger fish.

    A good example of a small-time web hosting company is Moonfruit. Moonfruit is a small British web hosting company. If you have ever tried Googling the phrase “web hosting service,” you would know exactly how big the competition is for Moonfruit. Moonfruit is a small web hosting business that is currently competing with large hosting sites like HostGator and GoDaddy.

    Although it’s difficult for small businesses to stand out in a dense market, it is not impossible. The key to winning, regardless of your size, is to market yourself the right way. There are several things you have to consider when planning on marketing a small business.

    First, you should know where the market is. Second, you should make yourself visible to them. And third, give them a reason why they should go for your service. This is exactly what Moonfruit did. Studying social media trends, Moonfruit started marketing their services in the microblog Twitter. Twitter marketing is currently one of the best ways to promote your business online. But no all succeed in Twitter marketing. It requires a lot of homework before it can be effective.

    Moonfruit studied the social media trends of today and found ways to attract quite a following. In Twitter marketing, the main point is to get a big following. This following will be redirected to the business’ actual site and thus generate more web traffic for the business website. It is not easy to get a strong following, but Moonfruit was very successful in doing this. Their following surged after they started a contest for their followers. But what broke the deal way the contest’s very appealing prize─ a Macbook Pro.

    The result of this ploy was simply smashing. In that short time period, Moonfruit became a household name. Everyone who was on Twitter knew them and knew what their business was all about. After the contest, everyone had Moonfruit in mind for their web hosting services. Moonfruit followed social media trends and executed their marketing strategy in Twitter very effectively.

    Thanks to Twitter, after ten years in the business, Moonfruit is now one of the most popular web hosting services available. Moonfruit’s success is the result of great social media marketing.

  • 导致未成年人涉网犯罪的原因分析

    导致未成年涉网犯罪的原因非常多样化。从这些少年的自身来看，他们正处于青春发育期和叛逆的年龄阶段。他们的生理和心理方面都属于不成熟阶段，对法律意识更是浅薄。强烈的好奇心和冲动行为是促使他们迷失方向步入犯罪道路的内在因素。除了内在因素，更有三大重要的外部因素影响。

    一、一些网络色情、暴力、赌博等不良信息严重影响青少年的健康和发育，导致那些沉迷网络的少年个性偏激而造成犯罪。

    二、家庭与学校的管理疏漏。很多家庭对于孩子的上网行为都不闻不问，放任孩子沉迷网络。一些学校虽然重视学生学习的能力培养，却没有重视对学生道德法制的教育。不能让学生正确的认识和使用网络。

    三、社会放纵的因素。很多网吧都随意接纳未成年学生和少年上网。一些黑网吧更是利用各种手段吸引青少年上网，甚至提供吃住一条龙的服务。

    为了预防少年走入犯罪道路，家长和学校都要承担起责任认真教育孩子正确使用网络，树立法制道德观念。使每个少年都养成文明上网的良好习惯，彻底避开互联网的负面影响和侵害。国家政府部门有效整顿网络健康秩序，使互联网服务商业负起社会责任关心未成年人的健康，让孩子拥有一个属于自己的绿色网络空间。

  • Baidu PPC (Pay per Click) Phoenix Nest to Enhance Website Exposure

    Baidu PPC (Pay per Click) Phoenix Nest to Enhance Website Exposure

    As Featured On EzineArticles.comStill reigning supreme over several other search engine companies in the country, Baidu Chinese produced yet another high quality service for their clients, Baidu PPC Phoenix Nest. Baidu PPC Phoenix Nest, also called Baidu Search Marketing Pro, is a program for the search engine’s advertisers. This program aims to allow advertisers to manipulate their own PPC accounts in the search engine, enabling them to qualify for top positions in the results of Baidu’s keyword searches. Aside from the top ranks in the results, websites with excellently managed PPC accounts are also eligible to be placed on the right side of the search results, making them very much noticeable to the public’s eyes.

    Baidu PPC Phoenix Nest is an online promotion for different advertising companies. It is a kind of SEO campaign wherein clients pay for their positions on the search engine results. With such a minimal investment, clients are guaranteed of an increased volume of customers. This is done through a careful manipulation of a PPC account, using the keyword suggestion tools provided in it and of course, paying the required fee for the search engine’s services.

    To manage your Baidu PPC Phoenix Nest and attract numerous potential customers, follow this guide on how to use your Pay per Click account.

    1. To set up your account, go to the Baidu website, www.baidu.com and click in the link of PPC or Paid Search.
    2. The company’s site is in the Chinese language only. So if you are not speaking the language but still want to advertise in the country, contact Baidu’s SEM experts to help you with your account. The experts will assist you in choosing the keywords and advertisement for your site.
    3. The structure of your Baidu PPC Phoenix Nest account includes your account, campaign, ad group and your keyword and ads, respectively. Baidu Phoenix Nest allows different keyword relationships to your account, such as one keyword is to one ad and many keywords to one ad. Be familiar with these parts so that you can use them to improve your website. It is advisable that you control the money you spend for your PPC account. Not managing your investment might as well ruin your chances of earning from this online marketing strategy.
    4. There is a keyword research tool in your PPC account, use it. This will help you create product reviews or articles with specially targeted keywords. If optimized properly, your website will surely arrive at the top spots in search engine results.
    5. There are three types of keyword matches for your website. These are the right, broad and exact matches. Make sure that you select the appropriate type of keyword match to achieve optimum results for your site.

  • 腾讯与360杀毒软件公司为“争霸武林”再度恶战

    11月4日，腾讯QQ再次发出了《致QQ用户的第二封信》，腾讯与360杀毒软件公司的恶战再度升级。两家商业公司的利益纠纷越来越激烈，严重威胁着广大用户的切身利益。尽管腾讯一再的向用户道歉，不应该给用户造成困扰和顾虑，声称自己已经五路可退才这样做。但两家为了利益纠纷把用户牵扯进来实在不应该。这种把用户当做人质、用作掩体和沙包来打击竞争对手的做法不但给网民用户带来极大的不便，还损坏了行业自身的形象，严重恶化了互联网行业的健康发展环境。

    腾讯在信中声称任何的劝说、舆论都不能制止360杀毒软件公司没有道德底线的破坏和窃取，360利用庞大的“云查杀”模式指令不断的破坏一切竞争对手的软件。这些竞争对手包括金山、瑞星、可牛、傲游、百度、阿里巴巴，卡巴斯基以及腾讯QQ。

    今年10月27日，金山、百度、腾讯、傲游、可牛等5家企业共同发布了《反对360不正当竞争及加强行业自律的联合声明》，指出360是在打着安全的幌子谋取不正当的商业利益。当然，360也不会哑口无言，回称这只是腾讯为了回避外界对自己窥私的质疑来转移用户视线的手段。360对于腾讯强制用户卸载360安全产品的手段向网民发布了紧急求助信，希望用户在未来的三天停止对腾讯QQ的使用，以示对腾讯公司不尊重用户权益的抗议。

    不管是腾讯指责360杀毒软件公司没有道德底线的破坏和盗取还是360指责腾讯的霸道，这场非理性的商业乱战中最大的受害者是广大用户。双方不停的打着保护用户利益的旗号进行激烈的唇枪舌战，搞得用户无所适从，不得不关闭部分软件的使用。

    腾讯与360杀毒软件公司你死我活的商业斗争似乎显得有些江湖味。金山、百度、腾讯、傲游、可牛、阿里巴巴等就像仪天屠龙记中的六大门派，而360杀毒软件公司就像其中的大魔头明教，是各大门派的斗争对象。这场战争的最终目的无非就是为了争夺“武林盟主”的位子，什么邪不压正，简直是一派胡言。正像仪天屠龙记中的明教在观众眼中并不一定就是坏人，明教盟主张无忌还是众人眼中敬佩的好男儿。六大门派中又有几个是人人可敬的君子？君子背后往往是小人的陷阱和奸计。面对这种恶性的商业战争，互联网监管部门应该随时介入做出相应的处理，还中国互联网一个正常的竞争环境。

  • What Is Geotagging on Twitter?

    What Is Geotagging on Twitter?

    As Featured On EzineArticles.comGeotagging twitter allows you to input your exact location in a tweet. It is a new feature by Twitter, where you post your specific location down to the exact latitude and longitude coordinates. These coordinates are known as the geo tag.

    Why would you want to geo tag Twitter? You would not want to risk your own privacy. People will know your specific location, at any time and place. This is a potentially dangerous tool that can be abused by stalkers and criminals.

    First of all, you do not have to go all paranoid. Twitter is, essentially, a public broadcasting system. It is more of a public message for your friends to know who, what, when and where you are. You can pretty much say as much or as little information as you can. You can brag about your current trip in Italy. Or you can invite your friends to visit you at the café you are currently at. You can even tweet about robbing the bank in your local town. That will help the local police a lot.

    Geotagging Twitter Option in Your Account SettingHow do you geo tag? It only takes a few steps. First of all, turn on your geotagging feature on your Twitter account under the Settings menu. Geotagging twitter is turned off by default. The next thing to do is to download cell phone applications that can attach geo tags. Twitter alone cannot attach geo tags. You will need third party Twitter applications for this. One good app for this is Tweetdeck, Gowalla or Foursquare.

    Many people fail to see the importance of geotagging, but they prove an invaluable tool for marketing and promoting businesses. It is an innovative tool for informing your customers about your business. How? For example, a tourist comes to your town and would like to find a place to eat. They can do so by checking Twitter to see nearby restaurants in his location. He can also read reviews, recommendations and comments posted by others. This will prove invaluable to your business and the customers as well.

    What are other instances where geo tags will prove helpful? An individual may have heard of great recommendations from a friend and would like to try your services. Maps may prove helpful, but they can be confusing and they are hard to come by. Geo tags are easier to access.

    For now, many business establishments have used this method for their business advantage. Whether geotagging remains a mere fad or a lasting marketing tool remains to be seen. For now, it is very effective in expanding your reach to a wider audience.

  • 保障未成年人上网安全的治理分析

    保障未成人上网安全的问题是世界各国极度关注的话题。根据国际电联引用相关报告称，每年有五分之一的儿童会成为恋童癖与掠夺者的追寻对象。为了加强和保障儿童可以安全的使用互联网，我国政府综合了世界各国的做法作为引荐来探讨治理分析。

    保障未成年人上网安全的三大重点为：

    一、杜绝网络淫乱、色情等不良信息对儿童身心健康的侵害。

    二、防止儿童的住址、电话、姓名等个人资料在网上泄露，继而使不法分子有机可乘。

    三、加强监管和控制儿童使用交友网站、聊天室等，以免儿童受到不法分子的诱骗。

    目前，世界各国都在为保证儿童上网的安全问题做出不断的努力。我国在保证儿童安全上网方面使用“硬环境”与“软环境”兼施的治理方针。硬环境是指对于网络色情、暴力、诈骗等不良信息的治理。软环境是指对那些不适应儿童使用和参与的网站、聊天室等加强管理规范。

    近年来，政府部门对于硬环境的管理取得了一定的成效，但在软环境方面还有一定的差距。在政策规范和行业自律方面需要进一步的加强和落实。特别是在学校与家庭这个关键环节，政府部门应有计划、有组织的开展以保护儿童上网安全为中心的教育宣传和技能培训。向家庭和学校提供过滤网络不良信息的软件，推荐适应儿童上网需要的网络应用软件及工具，充分满足未成年人上网的需要。在家里，家长最好与孩子一起上网，并于孩子商量规定好一定的上网时间。在学校，应当规定学生须在老师在场的情况下上网。把监管与制止相结合来全面保护孩子的上网安全问题。

  • The Best of Twitter Marketing from Kodak

    In today’s camera and photography market, competition is very tight, especially now that SLR and DSLR cameras are popular. Kodak is a well-know and trusted camera company both in the United States and across the globe. But when it comes to professional cameras, people tend to prefer brands like Nikon and Canon over Kodak. This is currently Kodak’s biggest problem.

    The professional camera’s segment of the camera and photography market is very promising. SLR and DLSR cameras are a luxury, but a lot of people are investing in them. Also, once you commit to a brand of professional camera, you stick to it as you get upgrades for you unit. This generates quite an income for the company. Kodak is lagging behind in this segment and they desperately need to get into it.

    The reason for Kodak’s problem isn’t because they aren’t as good as their competition. Their actual problem is that people don’t see their outputs. In truth, Kodak produces great photos and can easily match what a Canon or Nikon camera can produce. But since not a lot of people know about it, consumers tend to assume that they are not that good.

    What Kodak needs to do is to show people the quality of their work. And there is no better way to do this than by employing the tips of social media trends and showing off in social media platforms. Kodak has employed Twitter marketing and other social media marketing techniques to show people in the Internet how good their products are.

    Kodak’s Chief Blogger, Jenny Cisney, has a very active Twitter page that updates followers with developments in Kodak’s camera technology. In order to show people the quality of their products, Jenny posts links to Flickr Photostreams with pictures taken with Kodak cameras. Following social media trends, Kodak has joined in on the Twitter marketing bandwagon to promote their products.

    Their work speaks for themselves; all they needed to do was have people see them. This is definitely one of the best Twitter usages of a company. They promote themselves, not only with Twitter, but also with other related social media platforms.

    Twitter marketing has done wonders for Kodak. Their strategy has resulted in one of the best Twitter success stories. With the help of their Twitter updates that link followers to Kodak’s photo stream site, Kodak sales have improved immensely.

    Because of this, the Twitter community considers them every time they make a camera purchase. Following social media trends have done Kodak very well.

  • 腾讯QQ被逼出招全面对抗强敌360杀毒软件公司

    11月3日下午，在腾讯旗下的QQ、TM等聊天软件主截面出现了“致QQ用户的一封信”。这意味着腾讯QQ将使出杀手锏全面抵抗360杀毒软件公司。

    腾讯在信中声称360推出的一款名为“扣扣保镖”的软件劫持了QQ的安全模块，导致了QQ失去相关功能。腾讯还严肃的提醒广大用户，此软件相当于不请自来的保镖，控制了用户的整个聊天窗口，甚至是账户和密码。为了防治用户的QQ帐号不被劫持，腾讯将在安装360软件的电脑上禁止使用QQ。而360却声称QQ侵害了用户的隐私权，杀毒事业全面转向杀QQ。搞笑的是360竟然将QQ软件本身的新闻弹出窗口当作是木马病毒，并提示用户立即清除该木马病毒。两者都高举维护消费者合法权益的大旗开始了一场恶性的商业竞争。

    搜狗CEO王小川称两家背后的根源很深，引起冲突也是很正常的事情。可以说，到今天为止，能够威胁到腾讯公司的唯一一家就是360杀毒软件公司，腾讯作为国内最大的网络社区是不会容忍其他公司威胁的。在这个信息发达的互联网时代，没有谁对谁错，而是谁强谁说话。也许有些人会因为360是弱小者而同情它。其实，它也并不弱，而且有相应的抵抗技术手段。不然，360也不敢轻易针对腾讯QQ。还有网友说360只是想利用腾讯江湖老大的位置捎带脚挣大钱而已。不管怎样，这场恶斗已经开始侵害到用户公众的选择权。

    腾讯QQ与360杀毒软件公司的这场恶斗一时还得不到改善。不管到最后是一方赢或是两败俱伤，这对公众利益还是网络商业间都没有好处，最后还会有其它的互联网公司在等坐收渔翁之利。

  • Increase Page Rank – 19 Surefire Ideas to Improve and Overcome Page Rank Myths

    Increase Page Rank – 19 Surefire Ideas to Improve and Overcome Page Rank Myths

    As Featured On EzineArticles.comIncrease Page Rank through Google’s search engine and enjoy better marketing position. The secret to Increase Page Rank is based on the number of back links. Back links refer to links that will lead to your website.

    Other effective ways to increase page rank is by doing the following suggestions:

    1. Aside from back links, providing inside links to your website can also help increase your sites page rank. Try to provide additional links to your previous and next articles on your article page.
    2. Update your website regularly by adding new and unique features. This way more web traffic can be generated pushing your rank a notch higher.
    3. Creating sitemaps can also help improve your webpage’s rank. Create an XML site map for Google and text base sitemap for yahoo and then submit it to Google’s and Yahoo’s sitemap. Sign up for a Google account to see your webs weekly statistics.
    4. Trade links with other websites. Place your neighboring website’s link on your webpage and ask them to do the same on their page.
    5. Make sure you situate your primary keywords in your page title, header, and in its content.
      Try to keep your website layout design neat and simple.
    6. Write informational articles and submit it for your webpage. This will help make people perceive that you are an authority in your field.
    7. Consider hiring SEO professionals. This approach may sound a bit costly, but it is actually better rather than burning all your money on a webpage that generates no web traffic.
    8. Make sure you create unique and catchy Meta tag descriptions. Search engines displays these Meta tags in their search results so be sure to make your Meta description creative.
      Remember to always optimize your website.

    Despite adequate information regarding effective ways how to improve your ranking, there are still ideas and suggestions that continue to circulate on the web deemed not really true but still remains practiced by some. Experts call this Page Rank Myths, and here are some of them.

    Common Page Rank Myth Deemed Untrue:

    1. The higher your ranking is, the higher you’re webpage will be in search listing.
    2. Google Toolbar includes your webpage in their List of Page Rank.
    3. It is fully based on the number of back links and incoming links included in your website.
    4. Googling for incoming links using the term ‘link’ will display all your backward links.
    5. Listing your webpage in Open Director Projects will give you and your webpage additional page rank points.
    6. Google heavily considers Meta Tag descriptions to Rank websites.
    7. Google does not and will not indexed dynamic pages in ranking.
    8. Google will not penalize or list your site if you use Pop-ups.
    9. Artificial back links will result to penalty incursion from Google.

  • 微薄地址开头的“t”字背后的重要意义

    随着微型博客的日益流行，新浪、腾讯、百度、网易等国内很多门户网站都一一开始推出了自己的微博（薄）服务网站。各个门户网站微博地址的开头都是一个同样的字母“t”，这引起了广大网友的注意和疑虑。其实，这个“t”代表着重要的意义。

    我曾在论坛和一些博主那里看到网友说微博地址开头的“t”即是英文中的“test”（测试）的意思。看到这个回答，我既感到好奇又感到无比可笑。经常上网的人都知道测试版的英文代表是BETA版或LAB版，哪里有人会用“test”。另外，网站的域名是不可以随便更改的，难道以后测试版完了，他们还要改域名吗？这么麻烦又无知的事情国内知名的门户网站是不会做的。我真是想不通这些网友脑袋里面在想些什么东西？

    根据我的推测，这个“t”字的来源应该是跟据最早、最著名的美国微博Twitter。Twitter的到来使网友们走进了新的及时通讯互动平台，可在全世界各地跟踪、及时查看网友的分享消息，受到广大网友的热烈欢迎。国内门户网站提供微博(薄)务也是根据发起家Twitter的由来而开始创建的，而微博地址中的“t”应该就是Twitter的简称。

    Twitter的应用非常便捷、互通发达，它允许用户将自己想要表达的信息通过短信形式发送给手机和许多个性网站，而不单单是个人而已。Twitter是2006年由博客创始人埃文·威廉姆斯(Evan Williams)创建推出的，但目前Twitter已经被中国屏蔽了。原因是在Twitter上面发布的信息传播非常快，可以流向世界各个地方。

    Twitter及时、传播急速的功能给那些危害国家社会安定的不法分子有机可乘，到处散播谣言。政府部门为了维护国家安全和利益，屏蔽了Twitter在国内的使用。不过你想要用Twitter也不是没办法，去网上注册一个VPN帐号绕过网络防火墙就可以用了。

    虽然现在新浪、腾讯等国内知名门户网站都开通了自己的微博（薄）服务，但功能比起Twitter还是相差十万八千里之远。不知道腾讯有没有第三方软件平台？那我们就可以更方便的使用腾讯微博了。