中文搜索引擎优化大本营

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  • Why Are You Not Receiving An Error On DoubleClick Ads?

    Why Are You Not Receiving An Error On DoubleClick Ads?

    As Featured On EzineArticles.comDoubleClick is a huge company that develops and provides internet advertising services. Its clientele are wide and varied, including Microsoft, L’Oreal, Motorola, Carlsberg, General Motors, Nike and more. It was founded in 1996 and its headquarters are currently stationed in New York City, the United States. It was already huge enough to tickle the interests of Google. Google purchased and acquired DoubleClick by March of 2008. However, the company has made quite a few controversies. It has made an unfavourable reputation because it makes use of tracking cookies for its advertising purposes.

    DoubleClick Ads are a common tracking cookie placed unto your computer by various web sites. Once your PC is infected by DoubleClick, the parent companies can retrieve confidential information for their personal advantage. Companies will start attacking you with emails and pop up ads based on the tracking information.

    Up front, DoubleClick Ads look like a swell and respectable company. However, not all is what it seems. DoubleClick is linked with controversy because of its spyware qualities. Information from users and how they travel from web site to web site are recorded. They are able to record what commercial advertisements and web sites you select and view while browsing. Thus, DoubleClick is considered a malware and spyware by several organizations.

    DoubleClick Ads have also been criticized for misleading internet users by offering an opt-out option, which is highly ineffective.

    So your PC is already infected with the spyware. How do you get rid of it? Here are easy steps on how to do so:

    Download or purchase a spyware detection and removal software and install it on your computer. The best and most popular software that can do the job are Spybot Search & Destroy and Adaware. They are for free.

    Open the software and perform a scan on the software. Results will show that you have DoubleClick cookies and other types of spyware as well. The program will then give you the option to fix the problems detected.

    Select the option to start removal process. Once the process is complete, reboot the PC and rescan. Check if the DoubleClick cookies no longer show up in the results.

    If it fails to remove the cookies, run another removal process or try another spyware.

    Don’t forget to run the program and scan on a regular basis. You may not know it, but DoubleClick cookies will be downloaded without your knowledge by many web sites. Spyware scans will remove them as quickly as possible.

  • 中国互联网网络舆情的三大表现特点

    网络舆情通过互联网的大量信息，以及互联网带来的开放性、及时性和交流性的便利，大力增强了网民情绪的针对性和聚集效应。中国互联网的飞速发展使网络舆情与传统舆情相比存在着许多不同的特点。

    一、极其的丰富性与多元性
    网络传播的形式突破了大众传播单一的线性传播方式，继而形成了信息传播的双向互动形式。在网络里，每个人都可以成为舆论的主体，自由的发表自己的言论和意见。网络传播降低了“把关人”的限制，网民可以使用虚拟名字自由的发表言论。不管你在现实生活中是什么样的背景，都可以在网上尽情地展开讨论，发表意见。在这其中，也有很多人到处散播谣言，唯恐天下不乱。

    二、偏激性大、缺少理性
    网络上许多发言的网民都使用虚拟名字，没有一定的监督和规则限制，自然形成了网民发泄情绪的空间。当一个人在现实生活中受到了挫折或对社会问题有偏激认识时，都会利用网络来发泄自己的情绪。网民在网上的言论目的性不强，很多时候感性往往大于理性。这种缺乏理性偏激的情绪一旦形成规模后，就会对社会治安稳定带来一定的威胁。

    三、及时性和突发性强
    网络传播没有时间和时空的限制，新闻的更新速度非常快。重大新闻事件和灾害事件是群众普遍关注的问题，随时都会迅速吸引观众的眼球而形成舆论。当新闻爆发后，网民可及时跟帖或发帖发表自己的观点。当有一个代表性的帖子得到多数网民的认同之后，就会迅速的被网民转贴或跟贴在网上快速的扩散开来。一个热点的新闻事件加上一个公认的情绪化意见，很可能形成点燃网络舆情舆论的导火线。

  • Baidu English Part 2 – Rules in Baidu SEO Ranking

    Baidu English Part 2 – Rules in Baidu SEO Ranking

    As Featured On EzineArticles.comBaidu is currently China’s number one search engine in its country, and many webmasters who does not naturally reside in China may want to build their own Chinese websites to expand their online business’ exposure. Unfortunately, Baidu English uses a different page ranking algorithm and follows a different rule. So if you want to increase your webpage rank in Baidu search engine, you should at least observe the following rules.

    Rule 1: Avoid Sex Related Content
    If you want to gain a good page rank in Baidu English keep your website free from sex related discussions or contents. Always keep in mind that China is not keenly open to sex talks. Openly discuss about this topic and your website won’t even exist in Baidu’s searches.

    Rule 2: Avoid Contents that Attacks Chinese Government
    Another thing to avoid is to display, write, or submit articles or other related contents that contain malicious and harmful information against the Chinese Government. Baidu does not allow such act.

    Rule 3: Chinese Pinyin Domains
    Baidu loves Pinyin domains. Pinyin domains are mostly written in as a .cn, .org.cn, and .com.cn domains. They love domains like this and are reflective in their search engine responses. So if it is possible to keep a domain name in these formats, its better to name your domain title this way.

    Rule 4: If it’s Possible, Host your site in Mainland China
    Baidu highly prioritizes websites with Chinese IP’s. They instantly give it high page rankings higher than websites that contain non Chinese IP. So it’s highly preferred to host your site in their mainland as Baidu gives in more weight to its local websites.

    Rule 5: Avoid using ISO-8885-1 Coding
    Instead of using web script in your webpage, use GB2312 or UTF-8 instead to gain higher points in rank. In addition, if you’re using a free CMS web script, it’s highly recommended to convert these scripts in to a Chinese script.

    And instead of using Joomla CMS and WordPress, opt for China’s Dede which is CMS’s English counterpart, and so on. Customizing the site should also be simple. Avoid using too much flash, Frames, iFrames, and Javascript.

    Rule 6: Webpage Content
    The number one to be followed in content is to keep everything 100% original. It is also imperative to update the website frequently, at least once a week with fresh and unique features.
    The minimum word requirement in Baidu should not be less than 700 words.

    Rule 7: Redirects 301
    And finally, after managing to change your websites domain name and URL structure, use 301 to redirect your webpage from its old domain version to its new one. Baidu also gives ranking points for 301 redirects so it pays to keep this mind.

  • 注册腾讯微博（薄）享受网上冲浪新潮流

    腾讯微博（薄）是今年4月1日开始对外开放测试版的，它是提供像Twitter网站类似的微型博客服务。在这里你可以交到更多志同道合的朋友，把自己的精彩点滴和心声传递给世界各地的朋友。你还能不停的获得更多网友的关注，他们将是你最忠实的听众。藤讯微博现在还是测试版，所以有些功能方面还不够完善。注册地址：http://t.qq.com/。接着，我向大家介绍注册的方法：

    一、如果你已经有了QQ号码，不用注册即可用原帐号开通。开通之后马上就能看到你的所有QQ好友在微博里面，将你的QQ签名和QQ空间说说一起同步到腾讯微博，更方便、快速的让更多网友收听你的消息。

    二、如果你没有QQ号码，也可以通过你的任意一个邮箱号码注册。注册成功以后，你的微博帐号会自动绑定一个QQ号码给你。这样，你还能享受更多服务。

    注册成功之后根据页面提示设置个人资料、修改头像、绑定手机及皮肤设置等。腾讯微博（薄）限制字数为140字，进入主页之后可立即点击“新建话题”编辑广播。
    新建话题中“##”的作用是让你在中间输入话题的标题。这个话题的标题中一定要包含关键词，因为这样会有更多寻找相关话题的网友找到你。假如你是一个网络营销者，在广播里用”##”添加关键词，将会给你带来一个不错的推广效果。“@”的用法是在你想要对话的听众用户名前加“@”，他就能在最快的速度第一个看到你的消息。当你在广播内容中加含“@qqmm”的信息时，你就可以和对方公开进行对话。另外，还可以在广播中添加图片、视频和音乐等更多分享。

    如果你对某一位博主的发言很感兴趣，或有更多需要交流的观点想悄悄的告诉他，你还可以发私信给他进行两个人的秘密交流。看了这些腾讯微博（薄）的介绍之后，你觉得怎么样？赶快去注册开通，畅所欲言吧！

  • Baidu English Part 1 – How does Baidu Work?

    Baidu English Part 1 – How does Baidu Work?

    As Featured On EzineArticles.comIf the world has Google as their primary web search engine, China got Baidu English. Just as the infamous Google rules over the war in search engines throughout the world, Baidu too dominates this category in its homeland China. This Chinese based site is currently China’s most popular search engine that leaves Google China second place.

    Baidu uses an unusual page rank algorithm, different from Google and Yahoo. Many people assume that since Baidu has managed to out wit and out shine Google China in SEO supremacy, its algorithm should be closely related to Google China. This assumption, however, is purely false. The website’s search engine still relies on paid links mixed together with natural links. Furthermore, its adopted natural ranking algorithm and SEO rules are not really that complicated. Here is how Baidu English search engine works.

    Meta Tags, Titles, and Descriptions
    Similar to Google, Title still plays major in Baidu’s page ranking and for engine optimization. Unlike Google though, Baidu also considers Meta Tags and Meta keywords in ranking sites. So basically, the best way to improve webpage rank is by writing meaningful and attractive descriptions to a website.

    Searching Related Information
    Keywords and keyword density are also used in searching related information similar to other search engines. The amount of keywords that can be found in a website can greatly affect a webpage ranking. It is also recommended to keep the keyword density around 12-16% for better efficiency.

    Language Content
    Baidu uses Chinese language in its website, but it can also display its context and content in English depending on preference. The option to use English language is available and possible in Baidu. But since not all Chinese citizens are that keen to use Baidu English, Chinese language still remains dominant as language content.

    Alt Tag
    Another way to optimize a website in page ranking is through Alt Tags. Alt Tags are keywords that are associated with Alt text. Alt Tags are effective page rank gainer, however, it is not recommended to overly stuff things with keywords. Baidu may not penalize websites containing stuffed keywords, but it can still affect a webpage’s rank.

    Webpage Links
    Baidu, unlike Google, does not rely on webpage links. The site does not utilize a complex algorithm system in determining the relevance and quality of each links. Baidu relies more on quantity rather than link quality. Placing keywords in internal anchor text can also give positive feeds on the webpage ranking.

    Mainland Servers
    Another way to drastically improve website ranking in Baidu is by hosting sites in Mainland China. China prioritizes website based in China so they get high points and closer ranking easily.

  • 有损网站优化排名的七大站内优化因素

    网站优化排名是我们每个作站长的使命，想要得到好的排名首先就要从自身做起。在众多个搜索引擎中，谷歌和百度是最主要的搜索引擎。想要得到两大搜索引擎的青睐，就要了解他们的喜好和厌恶。以下是针对两大搜索引擎分析出的有损排名的站内优化因素，请参考检查自己的网站是否存在这些问题。

    1. 用图像来制作文字虽然好看，但搜索引擎看不懂。

    2. 跳转网页。除了301永久链接跳转之外，请不要随意利用桥页、跳页将访客送到另外一个页面。这样会有作弊的嫌疑。

    3. 过分优化。重复多次的使用H标签和关键词，关键词堆砌在ALT标签或网页标签中等会受到搜索引擎严重的惩罚。

    4. 使用动态网页。这个大部分站长都很熟悉，动态网页中含大量“？ = &”等复杂的符号会给搜索引擎带来严重的困扰没办法阅读。应该将网址尽量缩短继而将动态网页静态化。

    5. Flash动画也没办法让搜索引擎收录，不要只为了好看而影响网站的排名。

    6. 链接到坏邻居。做外部链接时要仔细检查一下对方的网站，不要只看PR值的高低。就算你是不小心链接到坏邻居类似的垃圾网站搜索引擎也一样会惩罚你。

    7. 不要盗取其他网站的图片或文字侵犯他人版权。如果被发现报告给搜索引擎你会遭到严重的恶果。

    以上这些有损网站优化排名的站内因素在两大搜索引擎眼中属于作弊行为。要想自己的网站得到长久的利益，还是按部就班的用“正道”优化技术。

  • Chinese URL – How to Successfully Enter Baidu.com Search Engine Listing

    Chinese URL – How to Successfully Enter Baidu.com Search Engine Listing

    As Featured On EzineArticles.comBaidu Profile
    Baidu.com Inc. or Baidu is a Chinese URL language-based Internet search engine that is popularly known in China. Currently, it is China’s top search engine site that dominates nearly 70% of the Chinese Market. Aside from Chinese language search engine, Baidu is also engaged in Online Marketing operations.

    Furthermore, the company also offers Baidu Union Service, which is a third-party online marketing software that delivers marketing services to its customers. The company mainly operates in China. However, the company has started to expand its operation by opening Baidu Japan. The company also unveiled recently an instant text messaging service called Baidu Hi in 2008. Baidu.com is located in Beijing China that employs 6,552 people.

    SEO Guidelines
    For interested webmasters or websites that are planning to run a SEO campaign using Chinese URL in Baidu, it would be much smarter to familiarize first the lefts and rights of Baidu’s SEO.

    Here are some guidelines on how to improve your page ranking in their SEO listing.

    Chinese URL Rewriting
    And when you are about to engage in Baidu SEO, the important thing to remember here is to keep your URL neat and clean as you possibly can. Your primary goal is to trim all these mess, making it search engine friendly as possible. There are two possible ways where URL rewriting can be applied. Allowing the web host manager do the rewriting needed and by personally managing its code, using creative titles and tags to pages.

    Chinese Character Transliteration
    One effective way of transforming your webpage into a search engine friendly page is by changing your content’s characters, especially your title page in Chinese Pinyin characters.

    This is because Baidu.com mostly weighs its search engine list in:

    1. Recognizing Pinyin Characters
    2. Identifying Pages with Pinyin Words
    3. Combine and link Pinyin Characters with Chinese Characters

    If you are planning to open an online business about fashion using a Chinese website, make sure you put your heading and your subheadings in Chinese text. This way, you’ll be able to increase your page ranking more effectively.

    Transliteration using Drupal
    Drupal is a very powerful web framework, and its one web framework that will definitely help you gain higher ranking position in Baidu.com web search listing.

    Here’s a quick guide in activating Drupal’s module:

    1. Path: Consider renaming your URL using creative aliases
    2. Path Auto: Path Auto provides a modular mechanism that produces automatically effective subheadings for your content. (page titles are examples of these)
    3. Transliteration: this module offers central service in transliterating

  • The Best of Twitter Marketing from Shoemoney

    There are many ways to make profit online these days. A lot of companies claim they can make you richer just by utilizing the online marketing system. But no one rode on the online marketing wave better than Jeremy Schoemaker. Schoemaker is the founder of the Shoemoney Group of Companies, which owns AuctionAds, and eBay marketing affiliate.

    Shoemoney is a very successful company. But as there are so many sites that claim to offer instant online earning these days, Shoemaker has a lot of competition. Moreover, some of Shoemoney’s so-called competition has given online profit a bad name as some of them turn out to be scams. This is the biggest hurdle Shoemoney has to surpass. They need to prove to the online community that they are legitimate.

    One of the best things Shoemoney did to overcome this problem was to show people tangible proof that their system really worked. Twitter marketing is a big income generator for Shoemoney. Here, Jeremy Schoemaker personally microblogs about a lot of companies. In actuality, these companies pay him to do that. So basically, the most important thing he should invest on is a big following. With Twitter marketing, Shoemoney follows social media trends and shows the Twitter community first-hand how it can make money before their very eyes and using their attention.

    Shoemoney gets paid by companies, such as Kmart, to tweet about them. Kmart pays Shoemoney $250 per Tweet. The reason these companies pay him is because a lot of people listen to him. In order for this Twitter marketing technique to succeed, Shoemoney needs to invest on a lot a good following. They were successfully able to do this by giving incentives to followers.

    In short, they ran contest with cool prize and gave giveaways every now and then. These prizes are reserved solely for the loyal followers. Having a good following would make Shoemoney’s Twitter marketing technique successful. Shoemoney doesn’t only follow social media trends; they show you how it’s used properly in Internet marketing.

    This display of practical application not only had Shoemoney making loads of money; it also showed people the effectiveness and the legitimacy of Jeremy Schoemaker’s techniques. It showed how social media trends can be translated into actual profit. What can prove Shoemoney’s legitimacy better than showing people first-hand how the magic is done?

    By getting a good following in Twitter, Shoemoney showed that you can earn money online without breaking much of a sweat. This is definitely one of the best Twitter success stories today.

  • 淘宝网不支持出售电子（纸）书商品

    淘宝网不支持出售电子（纸）书商品

    兼职无忧网上创业电纸书

    最近，我想在淘宝网开一家电子（纸）书店铺链接到我的博客网站，但不确定淘宝是否允许销售电子书商品。我在很多论坛里看到网友们的留言很不一致，有些说可以，有些说不可以。在淘宝官方客服网站的禁止和限制发布商品信息规则中也没有直接说明是否能够销售电子书的消息。

    为了找到准确的答案解开我心中的疑虑，我发了一封咨询邮件去淘宝官方服务邮箱。邮件回复明确提示淘宝网是不支持出售电子书商品的。这个答案对我来说很疑惑。第一，我曾在淘宝网确实看到有人在出售电子书商品，但不久就没有了，很不稳定。可能是被淘宝后台管理员删除了。第二，以上说过淘宝官网的商品发布规则中并未说明不可出售电子书商品。以下是淘宝禁止出售的其它相关商品：

    1. 代写论文。

    2. 含有反动，破坏国家统一、主权和领土完整，扰乱社会秩序，破坏社会稳定，宣扬邪教、迷信，种族或者宗教歧视以及相关法律法规禁止出版发行的书籍、音像制品、视频、文件资料等。

    3. 侵犯他人知识产权、版权或者专利权的商品信息，如书籍、软件程序、电视游戏、音像制品、电视节目等非法复制品（如盗版、翻录、影印、备份、盗录等）。

    4. 无注册号的磁带或光盘，共享软件；Beta级或未公布的软件；未同设备捆绑出售的OEM软件。

    5. 带有侵害他人信息的黑客软件、教程、书籍和手机变声器等商品信息。

    6. 商品及店铺信息中不得出现含有禁止和限制发布商品信息的外网链接。

    7. 禁止发布炒作博客人气、炒作网站人气、代投票类商品或信息。

    根据我个人的推测，淘宝网不支持出售电子书商品的原因可能是怕店家出售盗取他人版权的出版物。但我是想要在淘宝卖我自己刚写的一本书，难道个人的创作作品也不可以吗？看来我只能在淘宝开服装店了。

    如果您和我一样在寻找可以销售电子（纸）书的网站，请不要浪费时间在淘宝网上了。另外，有很多商品在淘宝网都不可以销售的。想要在淘宝网开店的朋友们请进入淘宝客服网站了解禁止和限制发布商品信息规则。如果您还是不能找到自己需要的答案请发邮件到淘宝网客服邮箱咨询。

  • Chinese Government and the Use of Internet

    Chinese Government and the Use of Internet

    As Featured On EzineArticles.comThe focus is on the use of the internet by the Chinese dissidents, members of the Falugong, Tibetan activists and other groups and individuals in the Peoples Republic of China and it also includes member from the abroad who are regarded as subversive by the Chinese authority. It also examines the counter strategies that the Chinese government has employed in their efforts to prevent and minimize the impact of dissident used of the internet. Ultimately it attempts to assess future trends in these areas.

    A comprehensive review of the impact of the Chinese government has been conducted by a survey of the numerous government officials in various categories. This includes the government officials from Washington D.C. and at the home front it includes various members from the Chinese government in Beijing. There has been discussions with dissidents, faulgong members, human rights advocates and academics that have been based in China as well as North America.

    There is a growing record of the information that is gained from the survey and it includes many relevant reports from the western as well as Chinese media. The research also includes a survey of hundreds of Chinese language websites, chat rooms and bulletin board sites available on the Chinese internet. It also includes data gathering from fieldwork in various cities in China and extensive data gathering from other sources. The report also focuses on case study that focuses on China and deals with a number of themes that are relevant to the analysis of the political impact of the internet in various authoritarian states and other non democratic regimes.

    The debate is based on the issue that supports the use of internet by the dissidents as a tool that can be used in order to promote their cause, breaking the barrier of censorship that has been put forth by the Chinese government. It is also important to determine the power and authority of the non-democratic regimes in the Chinese government. It is also more likely that the authoritarian government will use the internet as a tool to press dissent in China by imposing the Chinese internet censorship.

    The Chinese government has been condemned for imposing rules and regulations in order to silence the critics and strengthen its power in China. Today Beijing’s responses have been successful and there are no credible challenges that threaten the existence of the regime. This is prevalent despite the massive amounts of modern telecommunication infrastructure. The scale of China’s information technology modernization suggests that time maybe on the side of the regime’s opposition party.