中文搜索引擎优化大本营

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  • Three Important Factors To Look For In A Web Hosting Package

    A good website is a necessity for businesses today. It’s easy to make one, but to have customers browse and use it is altogether a different matter. This is why it’s important to carefully choose the right web hosting package for your company. Here are some tips in finding one:

    Technical Support. A web hosting company with a good customer service base is essential that I put this one top of every other factor. The support must be up and ready 24/7. You must be able to reach them through phone calls and emails quickly. The staff must be able to handle your problems efficiently and capably; they must be able to know the cause within a day. It is also ideal to have your own account manager, someone who will know your account closely.

    Quality of Service. As with any decent packages, a customer should always get the bang from his/ her buck – but that doesn’t mean the services shouldn’t be reliable. Your website should be quickly accessible to people at all times. The differences between web hosting packages are usually on two factors: the amount of disk space given to your website, and the additional features and/or applications that you can use to manage it.

    Whatever the case may be, the web hosting provider must have the latest technology (for example, support for your favorite scripting language, or perhaps faster tools for uploading your website, or even better, updated and secure database access for your precious information) on hand for its customers. Their service must also be flexible enough to allow the future growth of the website, as well as to add more features for its enhancement.

    Server Location. Like physical stores, locations are also important to virtual ones. The physical location of your server can affect the performance of your website to your intended clients. Even if the global Internet backbone is quite fast nowadays, the delivery speed of your website to your target will still depend on the local backbone – and that is not always to reliable.

    Hence, the nearer your server is to your intended targets, the less you’ll have to worry about whether or not they’ll be able to quickly see your website. Of course, I’m talking about physical internetwork connections. Website performance also depends on other aspects such as the server’s and/or the web hosting provider’s firewall and proxy settings, security filters, caching policies, and many more.

    The web hosting provider must have security features that are lenient enough that it will not hinder your any aspect of website, but should also be secure enough to ward off any web attacks or hacking attempts.

  • SEO搜索引擎优化的最终目的是什麽

    SEO的目标就是使网页在搜索引擎结果中排到前十名，但是，我们一定要清楚一点，就算你的网站获得了很好的排名，也并不等于就成功了，获得的排名结果只不过是参考效果的显示，这些只是体现结果排名是否可以为我们的网站带来所需要的访客。就算排名很高，但是带来的访客多数都不是你所需要的潜在客户，最终也不能成为你的顾客，那你也就是劳而无获，白忙了一场，所以检验SEO是否成功的标准并不是搜索结果的排名在前就可以了。

    其实它的根本目的就是从根本上不断改善网站的结构和内容，然后给搜索引擎提供一个很好的信息源，最后，经过这些获得大量的收益才是我们的最终目的，但就这个最终目的还要永久并成功地一直保持下去。SEO的基本目的就是不断的优化网站内部的结构，增加信息承载量，扩充网站的数据连通和提升网站的表现等，就这样把自己的网站收益不断的提升。所以说SEO工程是一项长期的工程，并不是短期的效益，想要完成使命就必须实现我们的基本目的和最终目的，去不断的提高和完善它们。

  • Gravatar WordPress for Creating a Unique Online Identity

    Many website owners interested in building a brand through online advertising and marketing techniques build strong customer relationships in order to earn fame and fortune through a unique identity on the gravatar. The gravatar WordPress is associated with the brand identity of the company and serves as an effective verbal and visual formula that brings credibility and recognition on the overcrowded internet.

    Learning about the attributes of a gravatar is a crash course, in creating a unique identity on the internet. When the audience recognizes the identity of the website, it is easier to get the message across the target audience. The gravatar WordPress is the channel for creating a strong, consistent and relevant face value on the internet. Therefore, it is important to make sure that the gravatar represents the company in every way that can be recognized at a glance. The right usage of a gravatar not only creates a unique identity on the internet, but also hits home with the consumer market.

    Therefore it is essential to create a dynamic gravatar WordPress personality on the World Wide Web. The developers at WordPress have created additional tools like the gravatar.com plug-in and the gravatar’s 2 enchanted caching plug-in. A WordPress user can easily install the additional plug-ins by following the step by step instruction in the plug-in manual. Today, gravatars are very much in demand, as more and more companies as well as individual bloggers are interested in creating a unique gravatar for their website.

    Due to a rise in the demand for gravatar applications, the latest version of WordPress 2.5 comes with preinstalled additional plug-ins for generating gravatars for the website. The users can conveniently made alterations in the gravatars according to the needs and requirements of the company. This can be done by simply navigating to the discussion administration panel in the settings mode. Therefore, gravatar WordPress marks the convergence of wordpress users with gravatars in their web design.

    These globally recognized gravatars represent the icon, representation, or as a used tool for the internet. They are also involved in social networking websites associated with the website design. Today, there is immense competition on the internet and many companies are making use of the gravatars as a way of identifying themselves in the virtual crowd. It has been estimated that almost every user on the internet, whether a blogger or a major corporate has at least one gravatar on the World Wide Web.

  • Getting Connected to Internet – Demand of the Modern Generation

    Getting connected to internet is the demand of the day, as internet connectivity has become the focus all the modern technology. The modern generation is constantly connected on the internet either by browsing the internet, or posting their latest musings and photographs on the social networking websites.

    There is mobile technology, where the users can connect to the World Wide Web with the aid of the mobile phone and iPhones. But there are very few people who actually take time out to understand the concept of the one thing that is empowering their life- the Internet. Most people have a misconception that internet is free, as the governments from around the globe have funded large tracts of the network with tax money.

    In fact, in the early days, the internet access was free as they were protected from additional costs. Internet comes with its plethora of information that mostly is available for free reading. But, it is a fact the internet is not free, and it is a large commercial industry that is funded by you as a customer of the ISP service. Each of the internet companies operates on a wide area network, and as you register with the ISP of the network, you are automatically logged on to the network.

    This is the best way to get in touch with everybody else on the internet as most of the ISP companies concentrate on regulating traffic with their routers and achieving a competitive edge over the others in the ISP market.

    One can also choose to get connected to internet through the local service providers. They function by purchasing bandwidth from the national providers who resell it. When hiring the local ISP services, it is essential to take into consideration the speed, network loading time, quality of the company and network operations support as they affect the quality of service. It is also important to take into consideration your needs and your ISP providers capabilities before hiring the ISP service.

    It is always useful to gain knowledge about understanding the communication infrastructure required for getting connected to internet. One can get familiar with the various data link protocols, including PPP, frame relay, HDLC and much more. One should also take note of the physical connection types like the high speed internet leased line, ISDN and SONET and router configuration for connectivity.

    Other aspects of getting connected to internet include internet security, firewalls and proxy servers. The DNS configuration, mail, www, news and FTP are a part and parcel of every ISP connection. It is also useful to be aware of the methodology of extending internet connection to desktops and other operating systems.

  • Slide Directories Can Give Your Web Site Traffic Too

    Slide Directories Can Give Your Web Site Traffic Too

    As Featured On EzineArticles.comSlide directories can bring high quality traffic to your web site too if you do it correctly and consistently. If you are a regular blogger, you should have lot of blog posts by now. You can reuse them by turning it into slide presentation and generate more traffic to your website.

    To get your slide ready to be placed online, you can turn your blog posts into slide presentation. You can use Microsoft Powerpoint if you are a Windows User or Apple Keynotes for Mac user. Extract your blog posts into points form and present it in the slides.

    Decorate your slides with pictures to illustrate your points. You can highlight your points or keywords by bolding them. Do whatever it takes to make it attractive to your viewers. If you do not have pictures or graphics suitable for your presentation, you can do a search on Google for royalty free graphic. There are a lot of websites out there that can offer you royalty free graphic if you give the creator proper credit to their works.

    If your website is new and do not have enough contents to reuse for slide presentation, you can look at PLR (Private Label Rights) materials. Customize the PLR materials you have acquire to the requirement of your presentation. Before using PLR materials, you may want to browse through the slide directories to check for similar contents before uploading to these slide directories.

    To get your slides searchable, you need to optimize it for the search engines. Add keywords to the slide title. Make tag and description of your slides same as the title. If ten slides a day for submission, by the tenth day you should see great results coming to your desired website.

    To get good traffic coming to your desired website you have to submit one hundred slides to see the result. Reaching one hundred slides is not difficult, if you do ten slides a day you have one hundred slides in ten days. It is not difficult if you are discipline enough. The most important skill you need is ‘cut and paste’. Learn to do it fast and you can accomplish a lot in a day.

    When your slides are ready for presentation, you can submit them to slide directories. The popular ones are slideshare.net, scribd.com, and 4share.com. Some of these sites accept PDF too. Every slide presentation websites have their own features and strength. Try them all and use the one that suit you the best and give you the result you want.

    With little effort and discipline, slide submissions to these directories will bring to your web site traffic you desire.

  • 站内链接对中文搜索引擎优化（Chinese SEO）的重要性

    说道链接，大家就会想到站内链接（就是网站内部链接）与导入链接（就是外部链接），站内链接就是指同一个网站域名下的每个网页内容之间的相互链接；导入链接是指其它网站指向你网站的链接，包括文字链接，图片链接等；而这两种链接方式也可以称之为反向链接，就是指网页之间的链接关系，比如网页a有个链接指向网页b,那麽对于b来说a的这个链接就是b的反向链接，这些链接对于中文搜索引擎优化（Chinese SEO）来说都是非常重要的。

    做搜索引擎优化的人都非常积极的从其他网站添置指向自己的网站链接（外部链接），能够给自己的网站带来新的用户，外部链接的增加会对网站的价值提升有很大的帮助，一些相关性高的，高质量的导入链接会影响到自己网站的pagerank,也叫PR值，因为高质量的链接常常会很自然地链向那些比较有引人注目的内容或者提供独特服务的网站。

    与导入链接相比，搜索引擎认为站内链接更为重要。特别是一些大型企业网站，合理的内部链接部署策略可以大幅度的提高网站的SEO效果。在一个站点中，一定会有主要页面和次要页面，搜索引擎会认为主页是受链接最多最重要的页面，就是这样以此类推，搜索引擎蜘蛛从主页的链接开始慢慢爬行抓取页面内容的，所以站点之间的相互链接有助于提高搜索引擎对网站爬行索引效率，蜘蛛的爬行是顺着链接到另一个链接的，所以一般都利用站点内部的反向链接引导蜘蛛更好地爬行。例如，某个卖化妆品的网站首页使用广告推出“夏季护肤保湿美白套装大优惠”，这个首页的广告直接链接到了广告的特定页，那搜索引擎蜘蛛看完了首页就可以直接去这个特定网页。如果不注意形成了死链，蜘蛛就不知从何爬起，那良好的收录也是不可能的了，所以站内链接的合理建造是中文搜索引擎优化（Chinese SEO）的重要技术之一。

  • 中文搜索引擎优化（Chinese SEO）的原理是什麽

    想要知道搜索引擎的原理，首先就要了解中文搜索引擎优化（Chinese SEO）的作用和定义是什麽？其实简单的说，它就是为了满足网站用户，例如，用户想要买一件商品或要找他需要的资料，但是他不知道怎麽去网上商店买，他就会通过搜索引擎进入，查找自己想要的东西。但是，现在网上有很多垃圾信息，如果用户不会用特定的关键词，那麽就会搜出很多不需要的结果，想要找到自己想要的东西也就很麻烦了。所以，搜索引擎就是将一些质量比较高的网站排在网页的前面，方便用户搜索自己需要的东西。其实它的定义也可以说是一个网路应用系统，它根据用户们提交的关键词或者短语，返回一些很可能与这些关键词或短语相关的网站，供用户判断和选取。

    搜索引擎的原理就是说，它需要每天知道网上的新生事物，于是它的发明者就设计了一个计算机程序，叫做探测器，例如，百度蜘蛛与谷歌机器人。派它们每天收集新生网站，网站内容的更新等，访问各个网站，取回网站的内容，图片和标签等。如百度蜘蛛，它是通过网页的链接地址寻找网页，一般都是从网站的首页开始抓取网页内容的，最后再找到网页里其它链接地址，就这样通过链接一步一步的循环下去，寻找每个网页，直到抓取完为止。等抓取完网页之后，再由分析索引系统程序对这些搜集回来的网页进行分析，提取网页相关的信息，再根据网站一定的相关度的算法来大量复杂计算，就会得到每个网页页面的文字和链接中的关键词的重要性，利用这些相关信息建立网页索引数据库。

    最后，当用户输入关键词或相关语句后，再由搜索系统程序从网页索引数据库中找到关键词或相关语句符合所有网页，这些符合的网页针对该关键词或成语的相关度已经算好了，然后需要按照相关度数值排列顺序，那麽相关度数值越高的网页排名也越前面。最后由检索器把所有搜索结果的链接地址和页面内容的摘要组织起来
    返给需要的用户。

  • Application of Facebook Button for Internet Marketing

    Today, more and more website owners are requesting web hosting companies for a Facebook button for website. There is a growing trend, where companies are looking for ways to be super wired with socially networked cause that will change the way corporations approach the consumers on the internet. The Facebook button for website is a valuable option offered by Facebook and is a major marketing strategy.

    Some of the latest techniques are being applied by internet users that revolutionize the way people are doing their day to day errands on the internet. There are charities asking people for money, political candidates are trying to get their message across in order to attain votes or just to have a technical edge over their competitors; and it also gives in insight into the way ordinary Americans view their place in the world.

    Putting the button of Facebook for website is a new way of drawing traffic to the website by creating linkages. This technique also shows how corporate can participate in a way never before as they take part in creating volunteer opportunities with Facebook.

    One can also engage in a direct dialogue about website by putting the Facebook button for website. Today, the consumers are more interested in various causes aimed at spreading awareness on the internet. These causes are supported by companies, to stock prices sales and revenue. Facebook button for website is the gateway to anybody interested in understanding the social impact of various causes that are being supported by the company.

    It also reflects the environmental responsibility of the company that is generated by an underlying impulse to help others by leveraging the major social network to effective positive change, thus improving communities and also changing the world.

    The application of Facebook button for website is a way to make a maximum impact on the website with the Facebook social networking website. It is also a channel for getting into the Facebook community for getting a higher level of visibility on the internet. Furthermore, it is also a way of creating a backlog with the Facebook button in order to attract paying customers from around the globe.

    It is also the license for promoting the product and services of the website with free Facebook marketplace exposure. Thus by creating Facebook button on internet websites created by the best web hosting services, it is possible to achieve maximum results at minimum costs.

  • Hide Your Money Away and Get Free Traffic Generation

    Hide Your Money Away and Get Free Traffic Generation

    As Featured On EzineArticles.comIf you are on tight budget for your internet marketing campaign, here are some common methods you can use to to generate free traffic to your website. The basic idea is to try different methods and see which one fit your overall marketing strategy. Hide your money away and try these methods.

    Use popular blogging sites, such as blogger.com and wordpress.com to create blogs and post summary of your blog posts and hyperlink to your main website.

    Use Squidoo to create lenses about topics related to your website. Squidoo is easy to use and is fun to create contents about a single interest. squidoo.com is now in the top 500 most visited websites in the world now and rank top 300 in America. Having contents on Squidoo will help you channel more traffic to your desired website.

    Create a hub at hubpages.com. Hubpages is similar to Squidoo in many ways. They both have a forum. They have referral system for us to make extra cash by signing up friends to use their services. the distinct differences are Hubpages do not allow adult contents. Hubpages has limited HTML, while Squidoo gives you more control over HTML. If you like to hard code HTML then Squidoo most likely is suitable for you.

    Another good source for for getting more traffic is through article directory. The popular ones are ezinearticles.com, goarticles.com, and you can search more through Google. Articles submission is a another good source for quality traffic if you have good contents for you niche market. After submitting to article directories, the next progressive to article submission is press release. There are lot of free press release directories out there, google it and find the one you prefer to use.

    Heard of onlywire.com? This is a social bookmarking website that simplify your content syndication and bookmark distribution efforts. With Onlywire, it is fast and simple because there is only one button to click.

    If you are a video guy with lot of good home-made video, posting them to Youtube and other popular video sites will also generate traffic to your site. Video marketing is another hot trend now in internet marketing.

    When you are bored with generating traffic, you can do something more interesting by commenting other people blogs. Make sure you find blogs that allow DoFollow attribute. Forum is also another place I leave my footprint. Posting constructive posts in the forums will also generate a handful of traffic through my link in my signature.

    With all these websites that give you the potential to generate high traffic to your desired website, be sure to optimize your contents for the search engines. Lastly, make sure you do it consistently to get the optimum results.

    So now there is a good reason for you to hide your money and do it without spending a dollar to get traffic to your website.

  • 自己做网站需要的东西和自身技能

    对于一个新手自己想要做网站开店，首先就是要准备好齐全的硬件设备，和自身需要掌握的基本技能。主要分为四大点：

    一、需要有一台互联网的电脑
    如果你是经常在家里上网的话，建议你买一台台式电脑，这样做事情也比较方便。如果你是经常出差，或不固定在一个地方的话就要买一部笔记本电脑装无线网卡会好一点，现在的笔记本电脑都很便宜，大概两到三千元就可以买到一部不错的笔记本电脑。

    二、开通网上银行
    现在国内很多家银行都支持网银，不过比较热门的有工商银行，建设银行，中国银行等，根据自己的需要去所持银行卡的银行办理处开通网上银行就可以了。

    三、自身必须要掌握的电脑技能
    1,最重要的就是要学会复制，复制是一个很简单的操作，例如，你在网上看到一段很有趣的文字想要把它摘取到自己的日志里面，就按鼠标的左键指向你想要的文字，把它粘贴，然后按Ctrl+C键，最后在日记填写内容表格里面，再按Ctrl+V键就可以了。

    2、还要会根据电脑显示的页面程序填写表格，这个很简单，根据电脑提示填写内容就好了。

    3、会用电子邮件收发相关信息，没有的话注册一个就好了，比较常用的有雅虎邮箱，还有Gmail等，建议最好不要用163邮箱，它虽然在国内还不错，但是在国外给人感觉像垃圾邮箱。

    四，开店制作网站的费用
    制做网站不用花多少钱，也很简单，就是刚开始要费一些时间。首先就是要申请一个域名，费用大概是每年10-15美金，合成人民币大概是68元-102元，然后是开网店的服务器，每个月1-10美金，也就是10元-68元人民币。

    只要你准备好以上这些有关设备，熟悉掌握这些基本技能之后，自己想要做个网站开店就很轻松容易了。