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If you cannot beat them, join them. Instead of trying to find your way around China’s Great Firewall, why not work with it to your advantage?

Baidu.com is a Chinese search engine that voluntarily and actively censors its output to adhere to the regulations set forth by the Chinese government. Established and developed by and for Chinese, Baidu has become the logical choice for search engine services because of its domestic advantages and wide array of offerings.

Search Engine Optimization (SEO) is the easiest method to ensure your site is at the top of the pack when related search results are produced. Chinese SEO on Baidu could prove beneficial to Internet Marketers owing to the large number of Chinese Internet users, which has risen to 338 million in 2009.

An in depth survey of Chinese Internet demographics also shows that the Internet has become a vital source of information and interaction as well as a means of communication and convenience for the users. 84.3% say the Internet for them is a major information channel. 81.6% say the Internet saves them a lot of time. The value of the Internet in today’s digital age is undeniable. The power of information and of convenience has turned the Internet into ally rather than a foe.

By doing Chinese SEO on Baidu, you would be advertising your products for a relatively low cost because of the large target audience you can reach. China has a sprawling population of 1.3 billion, the largest in the world. More than 25% of that population is already wired and the number of Internet users is steadily growing despite the censorship implemented by the Chinese government. A sprawling nationwide market with a size at the fraction of more conventional advertising costs is a marketer’s dream. Moreover, word of mouth about your site from returning users is always welcome. And 76% of Chinese Internet users say they will forward something good when they see it.

SEO is also a natural way to lead users to your site unlike other paid Internet marketing alternatives. Though the clever use of keywords to rise above the ranks to the top can be employed by other dummy sites, leading search engines such as Baidu remove from their indices or records these sites that aggressively use SEO to the point of nonsense and miscorrelation. This will ensure the results are always valid and that your site does not get lost under the rubbish.

Chinese SEO on Baidu will put your site on the map accessed by millions of Chinese users everyday. To target and tap into a market that is already established and growing could open the doors to your site. And, as everyone knows, the Internet is open 24/7.

At approximately 1.3 billion, it has the largest population in the world. The number of its Internet users rises significantly each year. It has a great virtual wall that rivals its real one that stretches 8,800 kilometers from Shanhaiguan to Lop Nur. It is the People’s Republic of China (PRC).

On March 22, 2010, all users who tried to access google.cn were redirected to google.hk to bypass more than 60 Internet regulations set by the Chinese government. Hong Kong, being a Special Administrative Region (SAR) and having special judicial powers, is not subject to some national laws including Internet censorship.

Google, one of the leading search engines in the world, gave up its stake in China leaving in its wake a void teeming with potential and growing opportunity costs. One such search engine can fill the gap. Enter baidu.com.

Established in 2000, baidu.com is a Chinese and Japanese search engine that censors inappropriate web content in consonance with the Internet regulations set forth. Moreover, owing to its domestic nature, Baidu, is privy to the inherent cultural and social tendencies of its users. This makes it the preferred search engine of the largest country in the world.

Chinese Search Engine Optimization (SEO) on baidu.com could prove quite profitable and lucrative for Internet marketers. SEO is a method by which keywords are strategically repeated in a website to produce a top result for that site in a related search engine query.

It is undeniable that the Internet has become an indispensable tool in people’s lives. Despite the censorship, the number of Chinese Internet users continues to grow each year so much so that the Chinese Internet Network Information Center (CNNIC) concluded in 2009 in its 24th Survey Report that the construction of network infrastructure is being overtaken by the increase in Internet users. It has even called for more rigorous means to improve the quality of Chinese Internet.

What else did the CNNIC report? 77.5% of users say the Internet is separable from their lives. 78.5% say they share their knowledge with others. This chain of users relying more and more on the Internet and their tendency to share information with others is an overflowing resource waiting to be tapped. The higher your site ranks on search engine queries, the more mouse clicks to your virtual door, the greater your web presence.

By implementing SEO for your site on Baidu alone – you could be reaching out to 338 million prospect users. The figures are staggering. And the possibilities that lie beyond the Great Wall? Unbounded.