Tag: assessment

Information technology is a very big and broad market. One of the densest departments of information technology is web development. The great thing about web development is that it is easy to get into. You don’t have to be a graduate of computer science to be good at it.

A great way you could learn web development is through self teaching, with the help of a good web development book. SitePoint is an ace when it comes to web developer books. But SitePoint has a lot of competition when it comes to IT publication. Since the market is so big and profitable, a lot of other companies have come into play.

There’s no better way to reach out to target customers than to visit them in their own turf. Where else can you find web developers than online? It’s only obvious that they’re there; after all, the Internet is their main working environment. The Internet is definitely the best place to market an IT business and this is exactly what SitePoint did.

SitePoint studied social media trends and employed the use of Twitter marketing. Twitter marketing has enabled them to broadcast their new products to everyone online, and even offering great deals for loyal Twit followers. This won’t only make a business more visible to web developers, but also to the whole online community.

Current social media trends indicate that Twitter is a very effective way of promoting a business. SitePoint is one company that’s successfully translated Twitting into profit. When it comes to Twitter marketing, the key to success is a big following.

SitePoint successfully established a big following by offering loyal followers a free PDF eBook to everyone consistently following them on a 14-day period. This technique made their following balloon almost instantly. People like it when you reward them for what they do for your. In Twitter marketing, companies reward followers by listening loyally to their mini-broadcasts.

SitePoint has proven that social media trends are something worth considering when it comes to marketing your business. Because SitePoint has quite a following in Twitter, their website traffic increased. This was the result of the follower’s newfound interest in the company, thanks to their various free Twitter giveaways. Twitter is a great place to market your company legitimately.

As long as you keep your followers happy with your updates and rewards, you’ll have yourself a group of people who actually listen to everything you have to say. This will eventually translate into profit, which is never bad for business.

Some companies just have the worst reputation. They say that when it comes to air travel in the United States, the company that is synonymous to bad is JetBlue. It’s no secret that JetBlue has poor service when it comes to air travel. Their flights often get delayed, and at times, they don’t even give away snacks for the flight. One shouldn’t expect much from paying very little for air fare.

This bad reputation is JetBlue’s main problem right now. The worst part is that ground personnel for JetBlue aren’t much help either. When flights get delayed or cancelled, the ground personnel are supposed to assist travelers in finding alternate flights to their destinations. But unfortunately this isn’t the case most of the time. So it is understood that JetBlue has bad service in the airport.

One way they could make it better for their customers is if they provided good service outside. JetBlue has joined in on the Twitter marketing bandwagon. Twitter is a great place for companies to promote themselves, or in JetBlue’s case, to assess their reputation as a service provider. Social media trends today show that Twitter is one of the top places where customers express their satisfaction or dissatisfaction about a service. For JetBlue, Twitter marketing is all about knowing their weak points and doing their best to improve on them. So following social media trends, they encouraged patrons to give them feedback on their service.

JetBlue’s Twitter marketing techniques was executed well. In order to improve your businesses, you have to know what your weaknesses are. And this is exactly what happened. JetBlue’s best Twitter responses were actually complaints from customers, at times even real time posting.

This example is one JetBlue’s best Twitter experiences: A couple of travelers actually posted complaints in JetBlue’s twitter page after they got stranded due to a delayed flight. They were very impressed as JetBlue’s Twitter page helped them more than the ground personnel on the airport. Moreover, the Twitter reps were able to joke around with them, poking fun at their own company.

Because of this, people are seeing JetBlue in a new light. This is slowly creating a better image for them and has given people hope that JetBlue services can improve, given proper feedback. Based on social media trends, JetBlue was able to somewhat alter their image. They were able to impress that with good constructive criticism, they could improve their service. This is one of the best Twitter results for a business like JetBlue.

The computer industry is one of the most competitive industries today. There are a lot of big and small names that are making waves in the market, making it important for each and every computer company to step up. One of the oldest companies in the computing industry is Dell Computers.

The company was founded 1984 by Michael Dell in Austin, Texas. It grew to be one of the most popular computer companies in the United States and the world. But these days, a lot of its competition is stepping up. One good example is Apple computers. After the revitalization of the brand in the early 2000s, Apple has become one of the most modern computer companies, overtaking Dell in mass popularity.

Dell remains to have a lot of followers, but Apple seems to be reaching out better to the common masses. Dell is the preferred computer of those who know more about computers. But currently, Apple is the brand most equated with being “cool”. This is because Apple modernized itself to become appealing to the common consumer and not just to computer aficionados.

This is exactly what Dell needs to do. They need to put themselves out there some more and make their products more visible and available to the popular masses. And what better way to reach out to the common consumer than to keep in touch with them through social media?

Dell has already taken the liberty of reaching out to the world via social media. One of the most effective techniques they have employed Twitter marketing. Following social media trends today, Dell has opened its own Twitter page (@DellOutlet). Twitter marketing is one of the most effective ways you can use social media for business.

Dell was successfully able to infiltrate the Twitter community by updating their page with the newest inventory additions, giving their followers special offers and a whole lot more to boot. Because followers get frequent updates on Dell’s products and services, they get a bigger share of the popular market.

So far, Dell has been more than successful in their Twitter marketing venture. This was manifested in Dell’s sales increase of $6.5 million via Twitter. This was the consolidated income from all their Twitter outlet accounts across the world. The popular community has responded to the Dell’s efforts very well.

One of the main things that attracted followers to their account is their special offers. These special offers change almost day-to-day. This factor has made their Twitter page worthwhile for daily visits.

Coffee shops are just so common in the country today. In every corner, there is either a Coffee Bean or a Starbucks. The coffee shop market is so hard to infiltrate. If you don’t know how to market yourself well, you would definitely say that this is a niche market only for the big boys. But if you know how to play the game, you can definitely beat the odds.

A great way to market a business these days is through social media. If you study social media trends, you will see that online marketing with social networks is definitely worthwhile. The Coffee Groundz is a local Houston coffee shop that is currently breaking the mold. Thanks to Twitter marketing, it is now one of the most beloved coffee places in the area.

When you are running against titans, it’s hard to convince people to come to you. So if the people can’t come to you, then you come to the people. Twitter marketing has done this for The Coffee Groundz. Twitter is a great place to promote an SMB just by joining and posting updates. This way, you can also interact with the customers by Twittering, making the bond between the shop and its patrons more personal.

In order to do well in Twitter marketing, one must study the social media trends well. Moreover, you have to do things in Twitter that is unique. These things will set you apart from the big time coffee franchisees that are your competition.

The Coffee Groundz is very unique thanks to Twitter. Because of this platform, the owners and the customers have better communication. And when you feel that the bond is more personal between you and the coffee shop, the more you would go it. After all, that is what you look for in a coffee shop− the feeling comfort and hominess.

The coffee shop is so connected to its customers that regular customer can actually order in advanced via Twitter. Management also listens to the suggestions of the customers. Thanks to the communication Twitter establishes between the customers and The Coffee Groundz staff and management, the coffee shop became a home away from home for its customers.

This makes the shop more appealing to people as compared to other coffee shops. People like the idea that they can personalize a place to their tastes. Also, since the shop is very popular in the Twitter community, tweet-ups (Twitter meet-ups) in the Houston area are now commonly held in The Coffee Grounds.

One of the hardest markets to crack is the web hosting business. There are so many hosting services to choose from, which mean that competition is very tight in the market. It is often said that small fish cannot make it in big waters, especially when those waters have even bigger fish.

A good example of a small-time web hosting company is Moonfruit. Moonfruit is a small British web hosting company. If you have ever tried Googling the phrase “web hosting service,” you would know exactly how big the competition is for Moonfruit. Moonfruit is a small web hosting business that is currently competing with large hosting sites like HostGator and GoDaddy.

Although it’s difficult for small businesses to stand out in a dense market, it is not impossible. The key to winning, regardless of your size, is to market yourself the right way. There are several things you have to consider when planning on marketing a small business.

First, you should know where the market is. Second, you should make yourself visible to them. And third, give them a reason why they should go for your service. This is exactly what Moonfruit did. Studying social media trends, Moonfruit started marketing their services in the microblog Twitter. Twitter marketing is currently one of the best ways to promote your business online. But no all succeed in Twitter marketing. It requires a lot of homework before it can be effective.

Moonfruit studied the social media trends of today and found ways to attract quite a following. In Twitter marketing, the main point is to get a big following. This following will be redirected to the business’ actual site and thus generate more web traffic for the business website. It is not easy to get a strong following, but Moonfruit was very successful in doing this. Their following surged after they started a contest for their followers. But what broke the deal way the contest’s very appealing prize─ a Macbook Pro.

The result of this ploy was simply smashing. In that short time period, Moonfruit became a household name. Everyone who was on Twitter knew them and knew what their business was all about. After the contest, everyone had Moonfruit in mind for their web hosting services. Moonfruit followed social media trends and executed their marketing strategy in Twitter very effectively.

Thanks to Twitter, after ten years in the business, Moonfruit is now one of the most popular web hosting services available. Moonfruit’s success is the result of great social media marketing.

In today’s camera and photography market, competition is very tight, especially now that SLR and DSLR cameras are popular. Kodak is a well-know and trusted camera company both in the United States and across the globe. But when it comes to professional cameras, people tend to prefer brands like Nikon and Canon over Kodak. This is currently Kodak’s biggest problem.

The professional camera’s segment of the camera and photography market is very promising. SLR and DLSR cameras are a luxury, but a lot of people are investing in them. Also, once you commit to a brand of professional camera, you stick to it as you get upgrades for you unit. This generates quite an income for the company. Kodak is lagging behind in this segment and they desperately need to get into it.

The reason for Kodak’s problem isn’t because they aren’t as good as their competition. Their actual problem is that people don’t see their outputs. In truth, Kodak produces great photos and can easily match what a Canon or Nikon camera can produce. But since not a lot of people know about it, consumers tend to assume that they are not that good.

What Kodak needs to do is to show people the quality of their work. And there is no better way to do this than by employing the tips of social media trends and showing off in social media platforms. Kodak has employed Twitter marketing and other social media marketing techniques to show people in the Internet how good their products are.

Kodak’s Chief Blogger, Jenny Cisney, has a very active Twitter page that updates followers with developments in Kodak’s camera technology. In order to show people the quality of their products, Jenny posts links to Flickr Photostreams with pictures taken with Kodak cameras. Following social media trends, Kodak has joined in on the Twitter marketing bandwagon to promote their products.

Their work speaks for themselves; all they needed to do was have people see them. This is definitely one of the best Twitter usages of a company. They promote themselves, not only with Twitter, but also with other related social media platforms.

Twitter marketing has done wonders for Kodak. Their strategy has resulted in one of the best Twitter success stories. With the help of their Twitter updates that link followers to Kodak’s photo stream site, Kodak sales have improved immensely.

Because of this, the Twitter community considers them every time they make a camera purchase. Following social media trends have done Kodak very well.

There are many ways to make profit online these days. A lot of companies claim they can make you richer just by utilizing the online marketing system. But no one rode on the online marketing wave better than Jeremy Schoemaker. Schoemaker is the founder of the Shoemoney Group of Companies, which owns AuctionAds, and eBay marketing affiliate.

Shoemoney is a very successful company. But as there are so many sites that claim to offer instant online earning these days, Shoemaker has a lot of competition. Moreover, some of Shoemoney’s so-called competition has given online profit a bad name as some of them turn out to be scams. This is the biggest hurdle Shoemoney has to surpass. They need to prove to the online community that they are legitimate.

One of the best things Shoemoney did to overcome this problem was to show people tangible proof that their system really worked. Twitter marketing is a big income generator for Shoemoney. Here, Jeremy Schoemaker personally microblogs about a lot of companies. In actuality, these companies pay him to do that. So basically, the most important thing he should invest on is a big following. With Twitter marketing, Shoemoney follows social media trends and shows the Twitter community first-hand how it can make money before their very eyes and using their attention.

Shoemoney gets paid by companies, such as Kmart, to tweet about them. Kmart pays Shoemoney $250 per Tweet. The reason these companies pay him is because a lot of people listen to him. In order for this Twitter marketing technique to succeed, Shoemoney needs to invest on a lot a good following. They were successfully able to do this by giving incentives to followers.

In short, they ran contest with cool prize and gave giveaways every now and then. These prizes are reserved solely for the loyal followers. Having a good following would make Shoemoney’s Twitter marketing technique successful. Shoemoney doesn’t only follow social media trends; they show you how it’s used properly in Internet marketing.

This display of practical application not only had Shoemoney making loads of money; it also showed people the effectiveness and the legitimacy of Jeremy Schoemaker’s techniques. It showed how social media trends can be translated into actual profit. What can prove Shoemoney’s legitimacy better than showing people first-hand how the magic is done?

By getting a good following in Twitter, Shoemoney showed that you can earn money online without breaking much of a sweat. This is definitely one of the best Twitter success stories today.

For small and medium sized businesses or SMBs, Internet marketing is very important. Regardless of what industry you are in, a well-thought-of online marketing technique will make a very big difference. With today’s social media trends, social media platforms too have become open to online marketing. One SMB that has followed and studied social media trends is Naked Pizza. It is a pizza shop based in New Orleans, LA.

In 2009, it was aiming to go national, with the support of multimillionaire and Dallas Mavericks owner Mark Cuban. But even with the support of a well-known person, if you aren’t able to put yourself out there and make your name known, you cannot possibly succeed in a big time venture.

Because of this big challenge, Naked Pizza decided to take on Twitter marketing. Twitter marketing is one of the most effective ways of marketing yourself through social media. In order to successfully sell your company in Twitter, you have to study current social media trends and find different ways of making the community listen to you. Twitter is basically a networked microblog.

For business, it is great for broadcasting new offers and events. But for small and medium sized business, the best thing that can be done in Twitter is to win customers over. This can be done in what’s called Twitter promotions.

Twitter has already done a lot for the Naked Pizza business. Most of the attention is has now is because of the many promotions it ran via Twitter. What makes Naked Pizza special is the health difference it makes versus other pizza shops. Unlike other national pizza places that have already made a name for themselves, Naked Pizza is healthy. That in itself is a marketable characteristic. But the thing is not all people know about it.

But after all Naked Pizza’s, Twitter promotions, people now know of the health benefits it offers. If you could get the same great tastes in a much healthier package, would you not go for it? This is exactly what the pizza company promoted to the online Twitter community.

Twitter marketing has definitely done a lot for the Naked Pizza business. After their first Twitter promo, it had a 15% sales increase. In May 29, 2009, roughly 68% of the customers who called in for an order were calling in as a Twitter follower. That is just how important Twitter is for this company. Naked Pizza is living proof of the effectiveness of social media marketing for an SMB.

For big companies, sometimes it’s hard to keep track of this. Everything is so widespread and broad that some parts of the business tend get neglect. And whenever there’s neglect there are bound to be casualties. More often than always, the negative side effects will be felt the customers. When customers feel unsatisfied, the company will feel a backlash. This is especially true when there are a lot of customers experiencing the same issue. Big companies don’t worry much about getting new customers; their primary concern is keeping their existing ones.

Comcast is one of the biggest Internet providers in the country. Unfortunately, it is also known for its poor customer service and frequent downtimes. They have such a bad reputation they are actually called “Comcrap” by some subscribers.

It is very important for Comcast to fix its reputation. If customers don’t feel satisfied, there is a big chance that they will transfer to other service providers. One of the many ways that Comcast is employing to fix its reputation is by Twitter marketing. For Comcast, Twitter marketing is a way they can show customers that they really do care and that they have an initiative to fix their customer’s problems.

There is no better way to appease a customer than to show them that their problem is being taken care of. Even if the problems don’t get fixed yet, a customer has peace of mind is he or she knows someone is working on the problem.

For its Twitter marketing, Comcast has launched Comcast Cares. This is a Twitter page where people can actually express their grief over the services they get. Customers can also express their concerns online, plus they can even give suggestions. These posts are not only viewed Comcast representative, but also by Comcast executives. Thanks to this, Tweets can be a form customer tickets for their problems. The great thing about it is that, at times, problems get fixed faster through Twitter that if customers called the tech support hot line.

The result has been very good for Comcast. Their customers have seen their efforts in trying to make things better for them. One tweeter even claims that after a few minutes of tweeting his complaint, he got a reply from an actual Comcast executive asking how he could help his situation. Knowing that their issues are being fixed, customers feel better about the company. A company’s willingness to help is very important for customers. Showing them good customer service will go a long way.

One of the biggest online marketing techniques today is social media marketing. Online businesses can study current social media trends and tap into social media platforms to market their products and services. This is a very effective technique and has worked wonders for so many companies already. When you run your business online, it is important to market it well as there is a lot of competition.

Namecheap is one company that is employing Twitter marketing. Namecheap is a small company comprised of only 70 people. Their main line of business is selling domain names. If you have every tried searching for domain name providers in the Internet, you would know that Namecheap has a lot of competition. This is the primary hurdle the company has to overcome.

Twitter marketing is the perfect solution to Namecheap’s problems. Twitter is a social media platform that serves as a networked microblog. After studying social media trends, an online company can apply best Twitter practices and promote themselves to members of the Twitter community. Twitter is a very effective platform for online marketing and has done wonders for a lot of online businesses already. Namecheap just needs to put themselves out there and get as much followers as possible. Getting a lot of followers is one of the best Twitter practices for online businesses promoting themselves online. As simple as it is, Twitter can present great opportunities to businesses.

Namecheap has employed one of the best Twitter marketing techniques− Twitter contests. Namecheap offered their best Twitter followers a way to win freebies just helping to promote the company in the simplest way they can. One example is Namecheap’s trivia contest where they held hourly trivia contests and offered the first three Twitters one-year free domain registration. Everyone wanted a free domain registration. People were so delighted with the contest that they Twittered about it to everyone they knew. The contest spread like wildfire in the Twitter community, eventually making Namecheap a well-recognized name. Followers jumped from 200 to 4,000 in a month.

After following social media trends, Namecheap was successfully able to infiltrate the Twitter community, instantly making their small company a popular service provider for domain name registration. Their effective Twitter marketing led to a 10% increase in their website traffic and a 20% increase in their domain name registrations. Without a doubt, Twitter helped their business immensely. After years of being in the business, Namecheap now has their biggest customer base ever. This is all thanks to effecting social media marketing.