中文搜索引擎优化大本营

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  • China SEO – A Great Platform For You To Establish Your Business

    China SEO – A Great Platform For You To Establish Your Business

    As Featured On EzineArticles.comWith the advancement of the internet, a lot of Chinese people would like to shop and learn through it. You can find that the e-commerce sector is generating a large proportion of production for China in recent years. Before Chinese people try to buy a product, they would spend the time to search at home online and get the basic information about the product. If they find that some products online are cheaper than the products in the stores, they would definitely purchase online.

    This created a lot of chances for businesses to use SEO techniques to target these Chinese people and promote the sales. China SEO has become a hot topic for people to study in recent years.

    A survey conducted in 2009 states that there are more than 70% of internet users in China who would search something through search engine. This percentage is increasing from year to year. Therefore, search engine has become something crucial in the internet life of a lot of Chinese people indeed.

    China SEO is a kind of technique that businessmen have to understand nowadays. In China, the major search engine is not Google. Instead, it is Baidu. As you may know, different search engine would actually use different methods to calculate the rankings of a business website and they would provide different ratings for the SEO techniques being used. Therefore, the e-commerce websites would have to understand the unique culture of those China SEO techniques and alter the existing techniques used in other parts of the world.

    Since China is a large country, a lot of users actually want to establish a long term relationship with websites and they would not mind referring this good website to the others and form a network of supporter for the website. Therefore, these characteristics would encourage businesses to spend efforts to build a long term relationship instead of skimming the profits and then go.

    In fact, there are more and more competitors for e-commerce businesses in China nowadays. The domain names registered in China has increased a lot from year to year and a lot of businesses are trying to have a Chinese domain name so that they can promote more efficiently. It is because some of the search engines would have a preference over the domain name origin. If you have a .cn domain, your website may have a higher ranking in the results page.

    To conclude, doing SEO in China requires special attention and you should not directly copy the techniques that you use in your own country to this country. You should try to adjust the techniques and fit the unique culture of this country. When you are using the keywords, you should try to use some simple and understandable ones and you should try to connect your website to Chinese social networking sites. Yes, you can hardly find Facebook in this country so you should try to find the own social networking site in this country in order to promote your business well.

  • Chinese Internet – Learn The Way To Leverage It To Earn

    Chinese Internet – Learn The Way To Leverage It To Earn

    As Featured On EzineArticles.comIn recent years, the influence of the internet world has reached China. You can easily find that there are people surfing the internet in China. In the past, there would not be a lot of people using laptops in China but there are plenty of people using it everywhere in China. Moreover, the use of mobile phones to surf the internet has encouraged a lot of people to use the Internet as well.

    Therefore, a lot of people would like to study Chinese internet market and then create opportunities for businesses to leverage the characteristics in this market in order to earn. You can easily find that there are people who are interested in establishing a business in China. Therefore, it is the key for any parties to understand the characteristics of Chinese internet market first.

    According to some statistical researches, it was found that a large proportion of users of the internet in China are students and some corporate staff. For students, they may not have a strong purchasing power but they may have this form of power in the future. Therefore, a lot of businesses are advised not to use short term strategies to promote the businesses. Instead, they are advised to spend efforts to build a good relationship with these teenagers and students so that they would return to buy when they have the purchasing power. Therefore, a possible strategy is that the businesses can try to use SEO to target the corporate staff and they can also use some minor keywords of images to target the students.

    On the other hand, businesses should be aware of that the average income of citizens in China is actually around RMB 500 per month. Therefore, the general public would not try to buy a lot of luxurious products. Businesses should try to use some usual keywords to do SEO for the website instead of using a lot of keywords like “expensive” or “luxurious” if they want to target the general public. Otherwise, they would not receive good traffic because the customers actually would not do this kind of search online.

    In recent years, there is an increasing number of accesses of internet from mobile phone. Therefore, SEO techniques should be integrated to website design to make the website more convenient for people to surf with mobile phone. In order words, the images or videos used for SEO should not be bulky or otherwise it would require a long period of time for the devices to load those images and this would be annoying to the customers.

    To conclude, Chinese internet market is a unique market and there are a lot of features which are different from the internet world in other parts of the world. Any businesses which are interested in this market have to understand the unique culture in order to build a long term relationship with the clients. Chinese people would like to establish long term relationship with people and businesses. Therefore, the work to target long term customers would surely pay.

  • 虚拟社区在中国互联网发展现状中的特点

    中国互联网的飞速发展现状给人们带来了网上虚拟社区的交流和互动。虚拟社区像生活中的现实社区一样为人们提供各种服务，给人们带来便捷的交友空间，方便人们的生活。虚拟社区的功能随着互联网的发展不断强大，进一步满足着人们的生活需求，成为人们依赖的新生活空间。

    许多网民都喜欢在虚拟社区里建立自己的家园和网上交友圈子，把自己生活中的喜怒哀乐写下来与网友分享。一些现实生活中的居民小区喜欢在焦点房地产网站等建立社区家园，参与小区居民活动。拥有共同爱好的网民群体建立组成股民沙龙、英语沙龙与歌友沙龙等各种网络沙龙。在各种论坛和帖吧中网民的互动更加强烈，有些论坛甚至有数百个板块和上万个专题。

    虚拟社区给人们带来了强烈的趣味性和视觉冲击，每个人都可以自由、畅快的抒发情感、发表言论和观点，促使虚拟社区与现实社区之间的距离日益接近。

    虚拟社区在中国互联网发展现状中的特点
  • Overcoming Duplicate Contents with Search Engines

    Overcoming Duplicate Contents with Search Engines

    As Featured On EzineArticles.comA duplicate search is described in the World Wide Web as cheating, and in worst cases, plagiarism. Both acts are penalized accordingly. Aside from that, search engines may permanently delete your post in their indices upon detection of a duplicate content. These things may be scary, but you can deal with them all the same. There are a lot of ways in which you can prevent or handle cases of duplicate searches, and they may be all quite complicated.

    Since duplicate contents could possibly put your articles or your entire website in jeopardy, it is more advisable to avoid them. Also, you must understand that your site’s whole content is the one you should examine thoroughly, and not its codes. To prevent your content from having a duplicate search, read the following tips and tricks.

    If possible, make your content very much yours.
    Express your products and describe your website using your own words. Post everything according to your opinion. While you may find yourself having the same ideas as other webmasters, remember that there are still a thousand ways to express something. Try using creative and playful words all throughout your post. This way, you are sure that you have a personal touch on it and no one could possibly have the same and exact views as you do.

    Be consistent and careful in your links.
    Link your website and posts to other distinct URL’s. Try to manage your internal linking carefully.

    While there are some effective ways of avoiding duplicate contents, there are still some cases in which your article may turn out to be a duplicate of some other websites. To solve these hassles, follow these tips to help you fix that duplicate content problem.

    To know beforehand if your content has a duplicate, search the web for content checkers and post your articles or URL on their sites. Also, do not forget to indicate the URL you are going to use for your site and be consistent with it.

    If you are posting duplicate contents on different URL’s, use a 301 permanent redirect system to specify the certain URL you will use for your posts. Redirect your duplicate URL’s to your preferred one. This makes search engines locate ONLY your preferred URL in their results.

    If your content is included in an indexing search engine, wherein different URL’s all with the similar content are detected, you may use canonicalization to fix the problem. Canonicalization is done by using a rel=”canonical” link element in your site. Implement this link to indicate your preferred URL.

    Another way to resolve your duplicate content problems is by using URL parameter removal tool. Supported by most search engines today, this parameter handling tool easily notifies you if your post is a possible duplicate content.

  • 为网站做外部链接值得利用的国内社交网站

    各位站长都知道在社交网发布文章信息，并将文章的链接指向自己的网站可以提高网站的流量，为我们带来更多的人气。但只是一味的注册账号不停的发布文章或信息只会浪费我们更多的人力，却不能带来我们想要的效果。原因是这个网站的人气不够旺，不能给我们带来相应的流量。以下是本人六个月以来做外部链接发现值得利用的四大国内社交网站，供给各位站长参考。

    聚友网
    聚友网是一个以青年人士为主的娱乐级别网站。不管是过去还是现在，它的人气非常旺，聚集了大量的网友。你可以根据自己的网站定位从聚友那里“拉来”更多人气。

    新浪网
    新浪博客在国内的人气非常火爆，许多知名的明星艺人都开通了自己的博客，并获得了超高的点击率和流量。新浪博客每天的在线网友非常多，是我所有的博客中网友留言和评论最多的博客。唯一不好的就是我每次发布关于直接推销产品或服务的文章都会被后台管理员删除。

    人人网
    人人网在综合交友网中的人气也非常高，网民群体主要是以高校的年轻学生群体为主。如果你宣传一些与学生有关的文章信息，相信可以给自己带去很多流量。

    百度空间
    百度空间比较简单不像QZONE那么花哨，但速度很快，很适合互联网初学者使用。由于百度是国内最大的搜索引擎，而百度空间是自己的属下，权重自然比较高，很利于排名。

    以上这些都是为自己的网站做流量非常值得利用的社交网站。大家在宣传文章的时候一定要注意突出标题的重要性，这样别人看完标题或摘要之后才有点击链接继续看下去的强烈愿望。要定期添加好友，多去别人的空间逛逛留言及评论，吸引好友来你的空间访问。多发布一些能挑起网友情绪的评论文章，让网友们参与转载，达到最广泛的传播目标。

  • The Best of Twitter Marketing from Dell

    The computer industry is one of the most competitive industries today. There are a lot of big and small names that are making waves in the market, making it important for each and every computer company to step up. One of the oldest companies in the computing industry is Dell Computers.

    The company was founded 1984 by Michael Dell in Austin, Texas. It grew to be one of the most popular computer companies in the United States and the world. But these days, a lot of its competition is stepping up. One good example is Apple computers. After the revitalization of the brand in the early 2000s, Apple has become one of the most modern computer companies, overtaking Dell in mass popularity.

    Dell remains to have a lot of followers, but Apple seems to be reaching out better to the common masses. Dell is the preferred computer of those who know more about computers. But currently, Apple is the brand most equated with being “cool”. This is because Apple modernized itself to become appealing to the common consumer and not just to computer aficionados.

    This is exactly what Dell needs to do. They need to put themselves out there some more and make their products more visible and available to the popular masses. And what better way to reach out to the common consumer than to keep in touch with them through social media?

    Dell has already taken the liberty of reaching out to the world via social media. One of the most effective techniques they have employed Twitter marketing. Following social media trends today, Dell has opened its own Twitter page (@DellOutlet). Twitter marketing is one of the most effective ways you can use social media for business.

    Dell was successfully able to infiltrate the Twitter community by updating their page with the newest inventory additions, giving their followers special offers and a whole lot more to boot. Because followers get frequent updates on Dell’s products and services, they get a bigger share of the popular market.

    So far, Dell has been more than successful in their Twitter marketing venture. This was manifested in Dell’s sales increase of $6.5 million via Twitter. This was the consolidated income from all their Twitter outlet accounts across the world. The popular community has responded to the Dell’s efforts very well.

    One of the main things that attracted followers to their account is their special offers. These special offers change almost day-to-day. This factor has made their Twitter page worthwhile for daily visits.

  • The Best of Twitter Marketing from The Coffee Groundz

    Coffee shops are just so common in the country today. In every corner, there is either a Coffee Bean or a Starbucks. The coffee shop market is so hard to infiltrate. If you don’t know how to market yourself well, you would definitely say that this is a niche market only for the big boys. But if you know how to play the game, you can definitely beat the odds.

    A great way to market a business these days is through social media. If you study social media trends, you will see that online marketing with social networks is definitely worthwhile. The Coffee Groundz is a local Houston coffee shop that is currently breaking the mold. Thanks to Twitter marketing, it is now one of the most beloved coffee places in the area.

    When you are running against titans, it’s hard to convince people to come to you. So if the people can’t come to you, then you come to the people. Twitter marketing has done this for The Coffee Groundz. Twitter is a great place to promote an SMB just by joining and posting updates. This way, you can also interact with the customers by Twittering, making the bond between the shop and its patrons more personal.

    In order to do well in Twitter marketing, one must study the social media trends well. Moreover, you have to do things in Twitter that is unique. These things will set you apart from the big time coffee franchisees that are your competition.

    The Coffee Groundz is very unique thanks to Twitter. Because of this platform, the owners and the customers have better communication. And when you feel that the bond is more personal between you and the coffee shop, the more you would go it. After all, that is what you look for in a coffee shop− the feeling comfort and hominess.

    The coffee shop is so connected to its customers that regular customer can actually order in advanced via Twitter. Management also listens to the suggestions of the customers. Thanks to the communication Twitter establishes between the customers and The Coffee Groundz staff and management, the coffee shop became a home away from home for its customers.

    This makes the shop more appealing to people as compared to other coffee shops. People like the idea that they can personalize a place to their tastes. Also, since the shop is very popular in the Twitter community, tweet-ups (Twitter meet-ups) in the Houston area are now commonly held in The Coffee Grounds.

  • 未成年人网游成瘾的治理问题分析

    目前，政府部门和社会各界人士对未成年人网游成瘾的问题都非常重视，不断推出各种措施和办法。对于少年、学生的上网问题需要家庭、学校和社会网游行业三方面的合作和支持，但不能随便组织和割断孩子的上网权利。

    家长应该和学校互相配合制定合理的改变方针，针对网游成瘾的孩子进行心理健康教育。引导他们多参加有益的集体活动，慢慢的转移孩子对网游的依赖性，最后达到戒瘾成功。

    一、家长引导
    家长应该给孩子一个健康的成长环境，给他们足够的自由和快乐。在孩子上网方面要注意正确的引导和监督，有必要时限制和约束孩子玩网络游戏。

    二、学校引导
    学校应该注意提供给学生学习以外的生活环境。让学生们积极参加各种社团和有意义的校园比赛活动，继而减少对网络游戏的沉迷。学校不能只把学习成绩作为评价一个学生好坏的标准，注意要给学生们多元化的评价。这样才会激发学生对校园活动的积极参与性。

    三、社会管理
    1. 建立全国网络游戏品质审查制度，加强管理好游戏出关口。

    2. 制定支持网络上发布和推广教育、益智类产品的政策。

    3. 支持家长与教师共同监督和引导孩子正确使用网络，改正网游成瘾的恶习。

    4. 向学校和家庭提供少年上网的软件，在技术方面支持学校、家庭监督青少年上网的行为。

    5. 监管部门加强对公共上网场所的管制，做到严禁未成年人上网。

  • Tips for Getting the Best out of Your Baidu Keyword Research Tool

    Tips for Getting the Best out of Your Baidu Keyword Research Tool

    As Featured On EzineArticles.comSEO campaign has been the primary concern of most search engines and advertisers today. Several companies came up with their own techniques of securing that most coveted top spot in search engine results. With this, Baidu, the premiere search engine company in China, produced their own SEO promotion, the Baidu Keyword Research Tool. Baidu Keyword tool is considered the most reliable keyword tool in the country, since it contains a vast number of search volumes.

    Baidu Keyword Research Tool is among the search engine marketing strategies offered by the Baidu Chinese. A means to achieve optimum ranks in the results of keyword searches, Baidu Keyword Tool provides advertisers with a simple, yet effective way of placing their websites on the search engine. With the use of some strategic keywords and PPC (Pay Per Click) services, advertisers are sure to get top spots in search engine results.

    Baidu Keyword tool, as mentioned, is a very simple way of promoting your website. However, following these useful tips in using it is an added advantage for you. Here are some tips to make sure that you get the most excellent results from your keyword tool. Baidu Keyword Tool and Baidu PPC Phoenix Nest are on the same platform. That means, they go hand in hand in providing services to clients. To access your keyword tool, you must first subscribe to Baidu’s PPC Phoenix Nest, where you can create your own account for your website. Baidu Keyword Research Tool is located on the topmost area of your PPC account.

    The keyword suggestion tool helps you create different keywords from a single word you entered. This makes your website more advantageous, since you are encouraged to generate several other words directly connected to your core keyword. Just use the suggestion tool indicated in your PPC account. Another task a Baidu Keyword tool can perform is the generation of keywords from a certain URL you entered.

    In making your core keyword, you must consider some things that could make your keywords more relevant. Include different forms of a certain word, for example, you can use both the singular and plural forms of nouns. Also, different verb tenses will help a lot in making your keyword more interesting and search engine friendly. Other essential keywords to include are the synonyms of various words, locations and places and your trademark or brand name.

    After generating your core keyword, try adding some of these relevant words as your keyword matches. They will act as additional support for your targeted keyword.

  • 未成年人网络成瘾的成因类型

    网络成瘾是一种过渡使用网络而导致明显的社会、心理功能损害现象。在我国未成年人网络成瘾的现象十分严重，已引起社会各类人士的高度重视。网络成瘾的主要表现为：对于某种网络活动产生不可控制的冲动长时间泡在网上。网络成瘾的类型有很多种，其满足的需要也不同，主要分为五种：

    1. 下载观看色情信息、录像形成的网络性成瘾。

    2. 通过网上聊天形成网友关系，此类网民把网络关系看得比现实中的亲友关系更重，继而导致网络关系成瘾。

    3. 把大量时间、金钱都花在网络游戏中，继而从中获得刺激和快感的网游成瘾的网民。

    4. 这类网民具有查找、搜集网络信息的强烈冲动倾向，不惜花费大量的精力和时间。

    5. 此类网民严重沉迷计算机程序性游戏而忽视正常的生活和工作，形成计算机成瘾。

    从以上网络成瘾的类型来分析，未成年人网络成瘾的主要表现为网络游戏成瘾。他们心理上对网络游戏十分的渴望，具有强烈的依赖性。如果不玩游戏就会心神不安、急躁无常。一旦开始玩网络游戏就会失去自我控制，把所有的事情抛在脑后。严重者甚至把学习和生活也不当一回事，继而逃学、辍学，离家出走。