Category: SEO

Baidu Profile
Baidu.com Inc. or Baidu is a Chinese URL language-based Internet search engine that is popularly known in China. Currently, it is China’s top search engine site that dominates nearly 70% of the Chinese Market. Aside from Chinese language search engine, Baidu is also engaged in Online Marketing operations.

Furthermore, the company also offers Baidu Union Service, which is a third-party online marketing software that delivers marketing services to its customers. The company mainly operates in China. However, the company has started to expand its operation by opening Baidu Japan. The company also unveiled recently an instant text messaging service called Baidu Hi in 2008. Baidu.com is located in Beijing China that employs 6,552 people.

SEO Guidelines
For interested webmasters or websites that are planning to run a SEO campaign using Chinese URL in Baidu, it would be much smarter to familiarize first the lefts and rights of Baidu’s SEO.

Here are some guidelines on how to improve your page ranking in their SEO listing.

Chinese URL Rewriting
And when you are about to engage in Baidu SEO, the important thing to remember here is to keep your URL neat and clean as you possibly can. Your primary goal is to trim all these mess, making it search engine friendly as possible. There are two possible ways where URL rewriting can be applied. Allowing the web host manager do the rewriting needed and by personally managing its code, using creative titles and tags to pages.

Chinese Character Transliteration
One effective way of transforming your webpage into a search engine friendly page is by changing your content’s characters, especially your title page in Chinese Pinyin characters.

This is because Baidu.com mostly weighs its search engine list in:

1. Recognizing Pinyin Characters
2. Identifying Pages with Pinyin Words
3. Combine and link Pinyin Characters with Chinese Characters

If you are planning to open an online business about fashion using a Chinese website, make sure you put your heading and your subheadings in Chinese text. This way, you’ll be able to increase your page ranking more effectively.

Transliteration using Drupal
Drupal is a very powerful web framework, and its one web framework that will definitely help you gain higher ranking position in Baidu.com web search listing.

Here’s a quick guide in activating Drupal’s module:

1. Path: Consider renaming your URL using creative aliases
2. Path Auto: Path Auto provides a modular mechanism that produces automatically effective subheadings for your content. (page titles are examples of these)
3. Transliteration: this module offers central service in transliterating

Today more than two million people have access to the internet and use the World Wide Web in order to find information they need. The Web contains billions of documents and in the most important information source for people in the China. In most countries, people can publish what they want on the internet. But in China there is the great wall of censorship on the internet. Today the number of web pages is increasing by leaps and bounds, at a very high pace. There is no system of reviewing or organizing the enormous amount of diverse information floating behind the firewall of Chinese Censorship on the internet.

The vast and rapidly growing amount of web documents often makes it difficult to find what you need on the internet. Instead of getting pages with the concrete information that is required from the internet, one will frequently come across lots of pages that are irrelevant to the topic. Thus one may regularly find thousands of pages with no or only a very few real hits. This happens even when there actually are many relevant pages on the internet and this is when the search engine guide comes handy.

There is help available in the form of search engine guide that contains information that will gives the roadmap to the information that is required on the internet. The search engine guide is so good at finding simple, concrete information that you may easily be mislead to believe that the guide to search engine automatically finds all types of information for the user. In many cases where the task is more demanding, such as when the user is trying to find reliable health guidance, the user may require considerable web search skills.

The search engine guide to web search will help you to find such information, but in this case you will need to take control over the search process and to use some of the more advanced features and tools. Thus in order to benefit from the search engine guide to search engine features and tools, the user will need to know that they exist and how they work and when to use them. There are many researches being conducted that signify that most people use only a fraction of the power guide to search engine available on the Chinese internet. For an example the users just enter one or two keywords in the search box when they want to find information. Therefore it is important to understand various each techniques for gaining access to right information on the World Wide Web.

How to increase page rank using Google’s search engine is actually a very elusive term which many bloggers and webmasters don’t yet fully understand. Because Google securely guards its page rank algorithm very tightly, only very few people will ever know the secret behind Google’s search engine secret.

Improving your webpage rank is not an easy task to accomplish, but is fairly doable. However, many increase page rank myths today about Google’s ranking system tends to draw many people to false conclusion and belief. So to differentiate the real facts from the myths, here are some common page ranking suggestions believe today as effective ranking improver.

Suggestion 1: The Higher Google Page Rank you get, the Higher your site will be in Google’s Search List. – (Myth)

This suggestion is a very common myth. While websites that are ranking high in page ranks do tend to enjoy a better rank position, it does not affect Google’s search list sequencing.

Lower ranked websites can still appear higher than websites with higher ranking which is perfectly normal. The technical details behind this are fairly understandable, but would require a very long general explanation.

Suggestion 2: Incoming Links can Help increase page rank – (Fact)

Incoming links can definitely give you a much better ranking position especially if your incoming link comes from a related high quality site. The important key to remember here is get highly authoritative and high generating traffic sites to your blogs as much as possible. The link should also be relevant to your webpage.

Suggestion 3: Google’s Toolbar can help Include your Webpage in their Search Listing – (Myth)

Google’s toolbar was not meant to provide bonus points in page ranking, or even in their search listing. However, this feature did manage to create a little confusion among webpage aspirants.

Suggestion 4: Writing Original Content can help raise your Page Rank – (Fact)

Avoid copying web contents from neighboring sites. Keep your articles and contents original and unique as possible. Google’s algorithm can’t really tell the difference between your content from other sites with similar content. When it does, however, recognize similarities, it sometimes downgrades all the sites sharing similar web contents.

Suggestion 5: The more incoming links you provide, the higher the chance of getting higher rank – (Myth)

This suggestion is 100% myth, and is a common source of false assumption. While it is true that Google does base its Page Rank system on incoming links, number does not necessarily count. Instead, it is based on the relevance, quality, and value of the link and not on amount of links provided.

Recently I started to see tweets from Twitter ranking in Google search results. I am quite surprise to see that. I do a keyword search on Google but I cannot find any of my tweets listed on the search result page. I am puzzled. I log in to my Twitter account and fiddle around with the setting option but cannot find any new features to do that.

I look again into my account setting, pondering for a while and I decide to do some changes to my information. I change the More Info URL field to one of my high ranking sites that is already listed on the first page of Google. Then I change my User name and Name fields to the domain name but without the dot com, in the More Info URL field.

Next day I do a search on the domain name that I add to the Twitter account. The result page displays the tweets and the contents of the domain I search for.

If I post a tweet and propagate it through Digg, StumbleUpon or similar services, it will take me about a week to get listed on Google.

To get your tweet listed, log in to your Twitter account first. Find the tweet you want to bookmark and click on the time link, to go to the page of the particular tweet. Use your Digg, StumbleUpon or the service you prefer and bookmark it. Twitter ranking on Google will take some time if you use this method.

Do not forget to use the relevant keyword for your tweet. Same SEO practices apply for tweeting as you will do it for your other content submission.