中文搜索引擎优化大本营

Category: Ezine

Articles submitted to EzineArticles.com

Chinese Internet – Learn The Way To Leverage It To Earn

In recent years, the influence of the internet world has reached China. You can easily find that there are people surfing the internet in China. In the past, there would not be a lot of people using laptops in China but there are plenty of people using it everywhere in China. Moreover, the use of mobile phones to surf the internet has encouraged a lot of people to use the Internet as well.

Therefore, a lot of people would like to study Chinese internet market and then create opportunities for businesses to leverage the characteristics in this market in order to earn. You can easily find that there are people who are interested in establishing a business in China. Therefore, it is the key for any parties to understand the characteristics of Chinese internet market first.

According to some statistical researches, it was found that a large proportion of users of the internet in China are students and some corporate staff. For students, they may not have a strong purchasing power but they may have this form of power in the future. Therefore, a lot of businesses are advised not to use short term strategies to promote the businesses. Instead, they are advised to spend efforts to build a good relationship with these teenagers and students so that they would return to buy when they have the purchasing power. Therefore, a possible strategy is that the businesses can try to use SEO to target the corporate staff and they can also use some minor keywords of images to target the students.

On the other hand, businesses should be aware of that the average income of citizens in China is actually around RMB 500 per month. Therefore, the general public would not try to buy a lot of luxurious products. Businesses should try to use some usual keywords to do SEO for the website instead of using a lot of keywords like “expensive” or “luxurious” if they want to target the general public. Otherwise, they would not receive good traffic because the customers actually would not do this kind of search online.

In recent years, there is an increasing number of accesses of internet from mobile phone. Therefore, SEO techniques should be integrated to website design to make the website more convenient for people to surf with mobile phone. In order words, the images or videos used for SEO should not be bulky or otherwise it would require a long period of time for the devices to load those images and this would be annoying to the customers.

To conclude, Chinese internet market is a unique market and there are a lot of features which are different from the internet world in other parts of the world. Any businesses which are interested in this market have to understand the unique culture in order to build a long term relationship with the clients. Chinese people would like to establish long term relationship with people and businesses. Therefore, the work to target long term customers would surely pay.

10 Dec 2010
Overcoming Duplicate Contents with Search Engines

A duplicate search is described in the World Wide Web as cheating, and in worst cases, plagiarism. Both acts are penalized accordingly. Aside from that, search engines may permanently delete your post in their indices upon detection of a duplicate content. These things may be scary, but you can deal with them all the same. There are a lot of ways in which you can prevent or handle cases of duplicate searches, and they may be all quite complicated.

Since duplicate contents could possibly put your articles or your entire website in jeopardy, it is more advisable to avoid them. Also, you must understand that your site’s whole content is the one you should examine thoroughly, and not its codes. To prevent your content from having a duplicate search, read the following tips and tricks.

If possible, make your content very much yours.
Express your products and describe your website using your own words. Post everything according to your opinion. While you may find yourself having the same ideas as other webmasters, remember that there are still a thousand ways to express something. Try using creative and playful words all throughout your post. This way, you are sure that you have a personal touch on it and no one could possibly have the same and exact views as you do.

Be consistent and careful in your links.
Link your website and posts to other distinct URL’s. Try to manage your internal linking carefully.

While there are some effective ways of avoiding duplicate contents, there are still some cases in which your article may turn out to be a duplicate of some other websites. To solve these hassles, follow these tips to help you fix that duplicate content problem.

To know beforehand if your content has a duplicate, search the web for content checkers and post your articles or URL on their sites. Also, do not forget to indicate the URL you are going to use for your site and be consistent with it.

If you are posting duplicate contents on different URL’s, use a 301 permanent redirect system to specify the certain URL you will use for your posts. Redirect your duplicate URL’s to your preferred one. This makes search engines locate ONLY your preferred URL in their results.

If your content is included in an indexing search engine, wherein different URL’s all with the similar content are detected, you may use canonicalization to fix the problem. Canonicalization is done by using a rel=”canonical” link element in your site. Implement this link to indicate your preferred URL.

Another way to resolve your duplicate content problems is by using URL parameter removal tool. Supported by most search engines today, this parameter handling tool easily notifies you if your post is a possible duplicate content.

8 Dec 2010
The Best of Twitter Marketing from Dell

The computer industry is one of the most competitive industries today. There are a lot of big and small names that are making waves in the market, making it important for each and every computer company to step up. One of the oldest companies in the computing industry is Dell Computers.

The company was founded 1984 by Michael Dell in Austin, Texas. It grew to be one of the most popular computer companies in the United States and the world. But these days, a lot of its competition is stepping up. One good example is Apple computers. After the revitalization of the brand in the early 2000s, Apple has become one of the most modern computer companies, overtaking Dell in mass popularity.

Dell remains to have a lot of followers, but Apple seems to be reaching out better to the common masses. Dell is the preferred computer of those who know more about computers. But currently, Apple is the brand most equated with being “cool”. This is because Apple modernized itself to become appealing to the common consumer and not just to computer aficionados.

This is exactly what Dell needs to do. They need to put themselves out there some more and make their products more visible and available to the popular masses. And what better way to reach out to the common consumer than to keep in touch with them through social media?

Dell has already taken the liberty of reaching out to the world via social media. One of the most effective techniques they have employed Twitter marketing. Following social media trends today, Dell has opened its own Twitter page (@DellOutlet). Twitter marketing is one of the most effective ways you can use social media for business.

Dell was successfully able to infiltrate the Twitter community by updating their page with the newest inventory additions, giving their followers special offers and a whole lot more to boot. Because followers get frequent updates on Dell’s products and services, they get a bigger share of the popular market.

So far, Dell has been more than successful in their Twitter marketing venture. This was manifested in Dell’s sales increase of $6.5 million via Twitter. This was the consolidated income from all their Twitter outlet accounts across the world. The popular community has responded to the Dell’s efforts very well.

One of the main things that attracted followers to their account is their special offers. These special offers change almost day-to-day. This factor has made their Twitter page worthwhile for daily visits.

6 Dec 2010
The Best of Twitter Marketing from The Coffee Groundz

Coffee shops are just so common in the country today. In every corner, there is either a Coffee Bean or a Starbucks. The coffee shop market is so hard to infiltrate. If you don’t know how to market yourself well, you would definitely say that this is a niche market only for the big boys. But if you know how to play the game, you can definitely beat the odds.

A great way to market a business these days is through social media. If you study social media trends, you will see that online marketing with social networks is definitely worthwhile. The Coffee Groundz is a local Houston coffee shop that is currently breaking the mold. Thanks to Twitter marketing, it is now one of the most beloved coffee places in the area.

When you are running against titans, it’s hard to convince people to come to you. So if the people can’t come to you, then you come to the people. Twitter marketing has done this for The Coffee Groundz. Twitter is a great place to promote an SMB just by joining and posting updates. This way, you can also interact with the customers by Twittering, making the bond between the shop and its patrons more personal.

In order to do well in Twitter marketing, one must study the social media trends well. Moreover, you have to do things in Twitter that is unique. These things will set you apart from the big time coffee franchisees that are your competition.

The Coffee Groundz is very unique thanks to Twitter. Because of this platform, the owners and the customers have better communication. And when you feel that the bond is more personal between you and the coffee shop, the more you would go it. After all, that is what you look for in a coffee shop− the feeling comfort and hominess.

The coffee shop is so connected to its customers that regular customer can actually order in advanced via Twitter. Management also listens to the suggestions of the customers. Thanks to the communication Twitter establishes between the customers and The Coffee Groundz staff and management, the coffee shop became a home away from home for its customers.

This makes the shop more appealing to people as compared to other coffee shops. People like the idea that they can personalize a place to their tastes. Also, since the shop is very popular in the Twitter community, tweet-ups (Twitter meet-ups) in the Houston area are now commonly held in The Coffee Grounds.

3 Dec 2010
Tips for Getting the Best out of Your Baidu Keyword Research Tool

SEO campaign has been the primary concern of most search engines and advertisers today. Several companies came up with their own techniques of securing that most coveted top spot in search engine results. With this, Baidu, the premiere search engine company in China, produced their own SEO promotion, the Baidu Keyword Research Tool. Baidu Keyword tool is considered the most reliable keyword tool in the country, since it contains a vast number of search volumes.

Baidu Keyword Research Tool is among the search engine marketing strategies offered by the Baidu Chinese. A means to achieve optimum ranks in the results of keyword searches, Baidu Keyword Tool provides advertisers with a simple, yet effective way of placing their websites on the search engine. With the use of some strategic keywords and PPC (Pay Per Click) services, advertisers are sure to get top spots in search engine results.

Baidu Keyword tool, as mentioned, is a very simple way of promoting your website. However, following these useful tips in using it is an added advantage for you. Here are some tips to make sure that you get the most excellent results from your keyword tool. Baidu Keyword Tool and Baidu PPC Phoenix Nest are on the same platform. That means, they go hand in hand in providing services to clients. To access your keyword tool, you must first subscribe to Baidu’s PPC Phoenix Nest, where you can create your own account for your website. Baidu Keyword Research Tool is located on the topmost area of your PPC account.

The keyword suggestion tool helps you create different keywords from a single word you entered. This makes your website more advantageous, since you are encouraged to generate several other words directly connected to your core keyword. Just use the suggestion tool indicated in your PPC account. Another task a Baidu Keyword tool can perform is the generation of keywords from a certain URL you entered.

In making your core keyword, you must consider some things that could make your keywords more relevant. Include different forms of a certain word, for example, you can use both the singular and plural forms of nouns. Also, different verb tenses will help a lot in making your keyword more interesting and search engine friendly. Other essential keywords to include are the synonyms of various words, locations and places and your trademark or brand name.

After generating your core keyword, try adding some of these relevant words as your keyword matches. They will act as additional support for your targeted keyword.

1 Dec 2010
How to Use Baidu Zhishu

As China’s leading search engine company, Baidu lives up to their mission of providing only the highest quality service to the public. Over the years, the company continues to expand their scope through creating various improvements on how people can view web pages on the Internet. Thus, Baidu rose to become one the most sought after search engine sites worldwide.

Baidu offers a wide range of services both for the public and their advertisers. Baidu Zhishu, one of the most recent additions in the company’s list of services, is an index of the latest trends in keyword searches. It presents the freshest and most popular searches made by millions of Baidu users in the country. In the Baidu Index, searches are categorized according to similar keywords, and are ranked based on how frequent people look for them. Also, users can search a keyword on the program and find out how many people looked for it in the past. With these, anyone can access the list of the top searches in the website in a certain time frame.

More about the Baidu Index
Aside from the hottest trends in the search engine, Baidu Index also provides news articles and charts connected to the keyword you are looking for. This is very helpful especially if you are searching for a relevant data that is currently in the news.

Using the Baidu Index
Baidu Index is such a very simple and easy to understand program. Here are the steps in making the most out of your Baidu Index. No sweat!

Go to the index site, index.baidu.com, you can view the hottest trends in the search engine. The website displays the most popular searches made by the people. This is usually according to a certain time frame; within the month, for example. Baidu Index allows its users to view the hottest searches for even a year ago. To use this option, just click in your desired time frame, namely one month ago, a quarter, half of the year and the year ago.

You can now view the latest and most popular searches in the website. However, if you want to know how often a particular keyword is searched by the site’s users, just type it in the search box provided. The searches with the same keyword are displayed, together with the number of people who searched for it. Charts and news articles connected to the keyword are also posted on your results.

You can look for various keyword searches on the program. Also, you can compare three keywords at a time.

29 Nov 2010
Is Your Website Ready for Internationalized Domain Names?

When the internet just started, the codes are written in alphanumeric characters. Developers before assumed that the domain names will only be using letters, numbers and hyphens. However, the internet grew to be popular around the world and now requires Chinese, Arabic, Greek and other uncommon characters not normally represented. This is when the need of Internationalized Domain Names or IDNs arose.

Internationalized domain names (IDNs) are internet domain names containing at least one label that is being displayed in software applications. It is displayed, whether in whole or in part, in a language script or alphabet. The most language specific scripts are Chinese, Russian, Arabic, Hebrew and Latin based languages with diacritics. These scripts are encoded specifically by computers in multi byte Unicode. They are stored in the Domain Name System using Puny Code Transcriptions as ASCII strings.

Internationalized domain names (IDNs) help translates a service into more user friendly names for easy location of Internet sources. However, they are technically limited to the use of ASCII characters as a standard for domain names. They are supported by most web applications such as Internet Explorer, Mozilla Firefox, Opera and more.

If you have a Chinese website, an international domain name (IDN) is what you exactly need. This will enable you to have your domain expressed in the Chinese characters. This will help your web site get more site visitors. By registering an IDN, you get two different domains, the English (alphanumeric) version and the Chinese version.

You can register your IDN with your webhost, if available. To register, check with your webhost website for more information or send an email to the sale team for more details. You can choose to register a .com, .org, .net, .biz, .tw, .info and more. One can use the traditional Chinese language characters or the standard Punycode characters instead.

A Punycode is an encoding syntax intended for IDNs in applications. Non-ASCII characters are converted to the ASCII character format. This will allow a reversible identification of the new and original domain. Punycode names for domain will be prefixed with ‘xn’. Both of the domains are represented by the same domain name—sort of like a 2-in-1 deal. You can use either the Chinese language or the Punycode version.

In order for you to view internationalized domains, you will have to adjust your language settings in the Web browser options. If you still cannot see the characters, you’ll have to install a foreign language pack.

26 Nov 2010
Duplicate Contents and How Search Engines Trace Them

The Internet is such a very huge community, with over a million websites, pages and even viruses interconnected with each other. It is so great and widespread that sometimes ideas and contents can be easily duplicated or copied. Or in some cases, an individual posts the exact same words on two different domains, making two distinct websites. However, they still contain the same substance and may be tracked down by various search technologies. These are called duplicate contents. And how innocent though you may be of copying someone’s work or posting your articles in different websites, it’s still important to know what duplicate contents are and how search technologies trace them.

What is a duplicate search?
A duplicate search is essentially the same content posted on two or more distinct websites. Duplicate articles, or any other web contents for that matter, may contain the exact word for word account of the original one, while some have only a few parts changed in them.

How Search Engines Find Duplicate Contents
Articles with duplicate content may seem harmless; nonetheless, it’s when search engines detect them that you might be at a risk.

Search bots crawl around the whole World Wide Web to provide results based on entered keywords. These bots are inclined to filter all the contents of various websites and dispose the unnecessary pages. When these bots trace duplicate materials, they will choose one article based on a certain standard. This article will be the one placed on the results list; and it might not be yours if you have a similar content.

Search engines use different ways to detect duplicate contents. Google, for example, sorts contents through indexing search engine. This is done through the careful comparison of the contents of the websites. If Google finds multiple websites containing the same content, they are then sorted and ranked according to the search engine’s criteria. Several adjustments are made in the search engine’s indexing, and only the article which topped the rank is displayed as a search result.

Here are some of the standards some other search technologies use to trace duplicate contents and eliminating them.

Product Specifications
There are a large number of products and services sold throughout the web. Also, there are as quite as many product descriptions available. More often than not, this gives rise to copying of reviews and articles. Other standards include changed print pages, canonicalization and the publishing of duplicate contents on different URL’s. While search engines actually attempt to trace the original one among the duplicate contents, it is still not that reliable. In the end, it’s a lot better just to avoid having one.

24 Nov 2010
What is Bing? Better than Google?

Have you heard of Microsoft’s and Yahoo’s latest deal? They have recently partnered to come up with a new indexing search engine in the hopes of toppling Google from its throne. This is a remarkable feat, for currently, Google does more than 60% of searches around the world. Can this be possible? Can a new indexing search engine like be possible better than Google?

There are many things Google cannot do, one of them being unable to carry out natural language searches. Plus, there are more. Here are a few reasons why Bing is a better indexing search engine than Google:

Instead of giving you links to the answer, Bing directly gives you the answer. Thus, it slices your research period by up to 50%. It is much more efficient and way faster to give you information.

One of the best features of Bing is its visual search. It puts lots of relevant images and videos on the search page. A search on Barrack Obama will not give you the latest news, comments or blogs. Instead, Bing will give you plenty of photographs plus his biography and works. Talk about relevance.

Bing will give you results from the Microsoft database rather than from the entire internet. Bing is market researched, giving you the most relevant information on searched people, things and places. You no longer have to search page per page for you to find the best and most relevant result.

Bing is better at organizing results. The search engine gives you categories and suggestions on the left hand side.

Bing does quite well in natural language searches, which Google struggles at.

Because of Google’s and Bing’s respective advantages and disadvantages, many applications have been created to combine Bing and Google searches simultaneously, shown in dual paned views. A few applications that can do this are CompareGoogle, Google-Bing and Bing vs. Google. These applications also help you compare the differences between the two search engines. You can really see that results given by Bing are much more helpful than Google’s.

Whether or not Bing will last in the industry or it will be a mere novelty item remains to be seen. For now, Microsoft and Yahoo! are quite optimistic about Bing’s future. They see Bing as the future’s best indexing search engine because they designed it to be more than just a search tool. It is a tool where users can ask any kind of queries you can think of. The future is bright as the Las Vegas lights for Bing.

22 Nov 2010
Why Baidu Is More Popular Than Google in China

SEO
SEO, search engine optimization, is surely dominating the Internet marketing industry. It is one of the most reliable forms of Internet marketing today and it is preferred by businesses from all around the globe in their attempt to gain leverage in their respective fields or niches, including those based in China.

China
Once called the “Sleeping Giant,” in Central Asia is no longer in deep slumber as far as business opportunities are concerned. China as a nation is booming, generating billions of dollars a year in numerous industries, including tourism, entertainment, and information technology, which involves the use of Chinese search engine.

The Internet
The Internet is perhaps the greatest contribution of man to today’s modern world. With the World Wide Web, people have access to practically everything. They can be in touch with their families, friends, and business contacts. They can have information they need at the click of a mouse. With laptops being manufactured and sold in bulks, people can now enjoy powers beyond their comprehension anytime they want.

Coming Together
The Internet, also known as the World Wide Web, no doubt plays an increasingly significant role for businesses worldwide. This fact rings no truer than in China. In this country, the role of a company’s website has evolved amazingly from being a simple type of catalogue where products and services as well as the company’s basic information can be displayed, to an indispensable marketing tool – the best source for leads and new clients. Having a great degree of online visibility on a leading Chinese search engine has become the primary goal of companies; online visibility is a crucial aspect in a company’s success and profitability in China.

And that is why Baidu is more popular than Google in China. Baidu offers their Chinese clients from big and small companies alike to promote their businesses in a way that appeals to the Chinese. The SEO rules for the Internet market of China are different than that of another country, particularly the US. The core difference lies in content.

Baidu is sensitive to content, which suits the Chinese audience perfectly fine. Remember, although China has awakened, it is still pretty much a conservative nation. Thus, websites that contain sensitive information are instantly blacklisted or taken off the list.

Unlike the American audience, with which Google succeeds, the Chinese audience is more careful with their inquiries, taking extra care with spelling and syntax, even when using a Chinese search engine. It is not as surprising as some people think; the Chinese government has realized the importance of the English language and has encouraged their people to study it – and typing in search engines in practice. Baidu has taken these things into consideration, filtering out blogs and forums accordingly.

19 Nov 2010