Category: Ezine

Articles submitted to EzineArticles.com

  • SEO and SEM in China

    SEO and SEM in China

    As Featured On EzineArticles.comWith the advent of internet, the Chinese people are shopping and learning new ways, thus the ecommerce sector is evolving at fast pace in order to meet the needs and requirements of the wide variety of clientele. Today, a large number of Chinese internet users like to shop online but have very little idea about China SEO strategies involved in the process of internet shopping.

    According to a survey conducted on the statistics of internet users in the year 2009, it has been found that 69.4% of Chinese internet users had used search engines and this has gone up by 1.4% from the end of 2008. Today, internet has become a major life aid as more and more people are making use of the internet for doing their work.

    In China, China SEO has become the latest buzzword as the Chinese internet users are constantly making use of the major search engines like Google, Bing, etc in order to find information about the various products and services that they would other wise have to gather from sales representative or any other source like the TV Commercials or through spam mail. Therefore, in order to conform to the standards, the ecommerce industry and China SEO need to work together, in order to bring about a revolution in marketing on the World Wide Web. Chinese internet users looking for information about products and services rely on the blogosphere for referrals, before venturing into online shopping.

    Blogosphere has a large amount of information contained in various blogs available with the website. The China SEO has been evolving at a fast pace and more number of websites involved in ecommerce are making use of the blogosphere to propel the sales of their products and services. Social Networking websites are very crucial for gaining informational as well as shopping for the products and services available on the internet. Today, the social networking websites have become almost addicting as more number of Chinese users like to stay connected at all times for social networking and shopping online.

    The most popular mode of communication on the internet is email, instant messages and blogs. In the year 2009, the Chinese users that own a blog have reached 53.8%. There has been a phenomenal increase in the figures. The rate at which the internet users update their blogs is 35.2%. In fact, today most blogging websites have converted into interactive social websites that are instrumental in directing the customer to the ecommerce site.

    In order to be successful in the online venture, China SEO experts suggest new ways in order to match the way the internet users are shopping online and work towards creating several leads that draw the internet users to the website through inbound marketing.

  • The Chinese SEO in the Internet SEO Formula

    The Chinese SEO in the Internet SEO Formula

    As Featured On EzineArticles.comMost ecommerce websites are designed in order to drive the Chinese internet users to the website thus delivering a good user experience that converts the users into customers. According to a statistical report on the internet development in China, conducted during the year 2009, the Chinese SEO of the ecommerce site plays an important role in determining the perception of the internet users towards internet as an information gateway and its impact on the user’s behavior and attitude on internet trust.

    According to statistics around 84.3% of users turn to the internet as a major source of information. But when it comes to internet trust, it has been found that although a large number of people rely on the internet for information, very few trust the internet for any online transaction as they are not willing to provide true information for online registration.

    As stated by Chinese SEO experts, 82.4% of the Chinese internet users are wary of giving out their personal information on the internet and they have installed security software in order to safeguard their computers from viruses and many other frauds, including internet account access and passwords.

    In the year 2009, around 195 million internet users had to deal with many problems caused due to infringement of internet security as viruses and Trojan horses invaded the privacy of personal computers. One hundred million Chinese internet users’ accounts were hacked and passwords were stolen. Most websites that aim at the Chinese internet users for doing business often refer to the Chinese SEO experts, in order to enhance their internet share in the virtual world. Around 78.5% of Chinese internet users state that when ever they find useful information, they pass it on to the others. This factor is instrumental in enhancing the brand value of the website, thus increasing the Chinese SEO for the website.

    Seventy Six percent of the internet users have been found to pass on information about the website, if they find it informative and visually appealing. These are the two most important aspects of Chinese SEO and can be summed up as an ease of navigation combined with aesthetic appeal that will drive the prospective customer to the website. The statistical survey only confirms the fact that SEO mainly focuses on the human factor and gives little importance to the technical search engine, as this will ensure long term benefits for the company.

    This approach will make the customers totally satisfied with the internet experience, as they are getting what they desire on the internet. The success of any online venture indicates that the SEO formula has been instrumental in propelling the website to the virtual forefront.

  • Optimum Usage of Internet Applications in China

    Optimum Usage of Internet Applications in China

    As Featured On EzineArticles.comAccording to statistics, the number of Chinese internet users that are interested in acquiring information from the internet by making use of search engine application, has been found to be 69.4%. The Chinese search engine can be summed up as a world of searchable databases that provide relevant documents in order to meet the needs and requirements of a wide variety of clientele. Today, search engines available on the internet have become a way of life, and the users expect a lot from the Chinese search companies.

    According to a survey the Chinese internet users make use of the Chinese search technologies to ask vague questions about topics in order to find relevant information about that topic. The solutions are fast and concise with relevant information, but due to the growth of the internet applications, people are finding it difficult to scan a large number of results in order to find the right information.

    Today, search engine has become the fabric of the society as now the Chinese can access information in the matter of a few seconds. This is in high contrast to the earlier days when one had to get to the library and make a detailed search for the right information that is very time consuming. The Chinese internet users also make use of the search engine for online shopping, social networking and online banking and in the new face of communication in China. Many users also make use of the search engine in order to earn money mostly through some of the latest techniques involved in online advertising.

    Today, there is an increasing demand of search technology for the Chinese, as the internet user is interested in acquiring useful information. If the user is looking for information about the various resources available for online shopping, the other facilities include the keywords that need to be entered for finding the results, after which the user will be presented with a list of relevant information about the query. One can scan the results in order to find the best solution. On the completion of the task, the user will have a feeling of satisfaction and develops a positive impression about the search engine and the internet experience as a whole.

    Statistical report on internet users in China shows that 68% of Chinese internet users made use of this internet application during the year 2008. This figure increased to 69.4% during the year 2009 and according to the latest reports, the growth rate of internet users that make use of the search engine internet application has been found to be 15.6% which is very good for the Chinese internet economy.

  • Breaking Language Barriers by Learning Chinese Through the 7 Most Popular Chinese Translation Tools

    Breaking Language Barriers by Learning Chinese Through the 7 Most Popular Chinese Translation Tools

    As Featured On EzineArticles.comChinese language is essentially composed of symbolic characters that represent letters as well as numbers. Before venturing into Chinese translation, it is essential to learn a few facts about the Chinese language. The traditional format of the language is more complex as it comes with more brush strokes for creating a character. But the simplified format of Chinese is easier to translate, as it is devoid of any complex characters.

    The simplified Chinese language originated as a result of the need to spread literacy in China. The original traditional form of the language is difficult to learn, and this difficulty was forming a barrier when it came to imparting education to the locals. Therefore, a simplified format was developed in order to aid the people in learning and thus spreading literacy in China.

    The phonics of the Chinese language may differ according to the geographical location of the speaker. Some of the seven most popular Chinese language translation tools that are available on the internet include, Chinese language translation software. This is essentially applied for meeting the translation needs and requirements of the people located in Mainland China.

    Chinese fonts like traditional make use of Big5 fonts and the simplified format use GB also known as GB 2312 and this is the official language of China. The encoding format contains all the essential characters of Unicode 3. Big5 and GB characters are included in the Unicode.

    One can also learn the Chinese language translation in US, as it is widely available in the west coast of US; where the traditional character is taught as there is a large population from the Chinese American Community.

    Another form of Chinese translation tool is the Systran and one can easily find this translation tool on the internet.

    Various online translation tools and dictionaries are fast gaining popularity as it is very useful in reinforcing learning skills by utilizing the Bing Translator, Google Translate, Yahoo Babel Fish, English Chinese Online Dictionary and vice versa.

    iTunes Podcasts can also aid in Chinese English translation as one can subscribe to Mandarin Chinese, Pin Yin Chinese that is used in learning Chinese and culture, Two minute Chinese lessons and, much more.

    YouTube videos can also be used to hear and practice the language on the internet. One can download traditional Chinese literature like poetry, fiction or drama and view on YouTube. One can also learn to write Chinese with online tools and resources like Skritter, Arch Chinese and learn Chinese everyday.

    According to experts, Chinese is a unique language and in order to master the language it is essential to understand the rich cultural heritage and the lifestyle of the local Chinese people when learning the language.

  • The Chinese Cyber Wave

    The Chinese Cyber Wave

    As Featured On EzineArticles.comIn the past few years, it has been noted that all Chinese internet users talk about internet technology. In fact, the Chinese are making use of the new internet jargon where everything starts with the letter ‘e’, as there is e-shopping, e-mail, e-commerce and much more. Today, the world has been transformed into a small place devoid of any borderlines and the Chinese users can easily access the internet that is revolutionizing the world, with its state of the art technology.

    This transformation can be best evidenced by an online survey and according to this, the number of broadband users has reached the 320 million mark out of the total of 338 million Chinese users as recorded in the year 2009. The number of broadband Chinese internet users who access the internet by this mode, make 94.3 percent of all internet users.

    Statistics reveal that China is lagging behind in the usage of broadband internet speed. On the other hand, the internet users who made use of their mobile phones in order to access the internet have been found to be 155 million. This accounts to almost half of the total number of internet users. The availability of 3G technology in mobile phones has made it feasible for the people to easily access the internet from their mobile phones.

    Technology has a knack of making things easily available for everybody. In fact, today internet has become a part and parcel of life and it influences the way the Chinese do their work, communicate and do their shopping.

    This cyber wave has been strategic in transforming the concept of work and has been revolutionizing the economy at a very fast pace. As a matter of fact, the people who are scared of technology and think that it is only for the techno geeks; are realizing that internet is the future of this world and it has many advantages. Various businessmen, business executives, researchers, academicians and technologists in China make the small base of Chinese internet users, who access the internet for information and networking.

    There are a large number of internet users that make use of this facility for entertainment. According to statistics, the number of users that access the internet for entertainment has been found to be more or less stable as there are 30 million users who play online games and around 16.1% of users like listening to music available online. Social networking on the internet is the new face of communication for the internet users as the internet technology has a high level of connectivity linking around 400 million users around the globe.

  • The Growth of Internet Economy in China

    The Growth of Internet Economy in China

    As Featured On EzineArticles.comThe development of Chinese internet technology and ecommerce represent the historical, current and future aspects of the ecommerce industry. In fact, the Chinese internet technology is changing the face of the ecommerce industry, especially at the global front. Although one cannot predict the future of ecommerce in the virtual world, but one can certainly draw inferences from a critical observation of the present scenario in China. Presently, the Chinese internet broadband users have witnessed a record low in the number of IP addresses and websites that have been used since the year 2007.

    According to a survey, the infrastructure of internet technology in China remained unfazed by the financial crisis in the United States of America, a large number of Chinese internet users have been recorded in the first half of the year 2009. Statistics confirm the number of internet users in China to around 338 million estimates. This indicates a steady increase in the number of internet users and is around 13.4 percent more than in 2008. China has been revolutionizing the mode of information technology and industrialization at the state level by inculcating various policies that are aimed at enhancing the network infrastructure for the country.

    The national strategy for information development from 2006 to 2020 has propelled the manpower force and other resources required for making information platforms in order to ensure that the internet users have an easy access to the World Wide Web.

    The steady increase in the demand for internet access in China can be attributed to the evolution of sophisticated technology and its applications in mobile phone technology that has made internet easily accessible to the common man. Moreover, the software and hardware required for accessing internet has been simplified and the networks are constantly monitoring their products and services in order to make sure that the users are totally satisfied. The decline in the cost of broadband internet access, combined with a simultaneous downfall in the cost of user platforms has been instrumental in bringing internet to the forefront, thus revolutionizing business.

    Although many Chinese internet users are vary of giving their personal information on the internet, they are still contributing to the advancements in ecommerce. In fact, they are indirectly contributing to the global economy in many ways that are not quantifiable. But, one can definitely predict the future of ecommerce in the virtual world. The various ecommerce websites cater to a wide variety of clientele from around the globe and there are no definitive borders. The internet users in China are strategic in bringing about a revolution in internet access, tools and appliances that make the internet economy.

  • How to Tackle the Chinese Market

    How to Tackle the Chinese Market

    As Featured On EzineArticles.comIt is paramount in the understanding of the Chinese market that their personal preferences need to be considered. This can be easily expressed through the development of test systems that will determine how they prefer their websites to appear and how relevant should the search engine feeds they receive be.

    The Chinese search engine is one of those that are still being developed, thus it is still not capable of a full scale implementation of the universal search technology. Some sites like Google have started the revolutionary method of allowing for search engines to translate content into a more understandable paradigm. With this enhancement, many search technologies followed suit and gave way to the understanding of the need of a new system that allows for this capability in a full scale implementation.

    The Chinese search engine is an effective method that can be used to tackle and understand the Chinese market. With the preference of vernacular language so that everyone will understand the contents of the page, the Chinese market is being paved. Whoever comes up with a search technology that knows how to convert the contents of pages into a more reasonable portfolio will win the bargain. Consequently, those who are able to develop a search engine that knows where to locate local entries for the use of Chinese users are encouraged.

    If the profile of the country is to be indicative of its importance, the Chinese profile will definitely make it to the top of the list. Not only is China included in the countries that have been boosted by Information Technology businesses, it is also one with a high number of internet users that contribute to its importance. With these many Chinese users to cater to, there is a need to understand how best to serve them.

    It is easy to understand the Chinese market. All one has to do is know the sites that they visit often and research on why they prefer these sites. It is recommended to start with the social networking sites Chinese often visit and start from there. Different networks have different functionalities, and you will know which is preferred by the users in the number of users. Be adamant in this process, for taking proper measures will ensure that you will succeed in the Chinese market.

    After all the details of what they want included in the Chinese search engine is noted, you can work on a normal search engine and customize it so that it will be able to give you an edge in the Chinese market. With proper investment in the crawlers and the search engine to use, you are guaranteed that the Chinese industry will be yours to conquer in no time.

  • Get Set China For the Affiliate Marketing Race

    Get Set China For the Affiliate Marketing Race

    As Featured On EzineArticles.comWith more than 300 million Chinese internet users, China is the country with the largest population of internet users. The reason why many internet search engine companies wanted to penetrate the Chinese market is because the sheer size of the Chinese population will earn millions of dollars in revenue. Imagine surpassing the number of internet users in the technologically advanced United States? IT should not come as a surprise since the Chinese have been vying for various top spots in the international race.

    Look at how Google is fighting to increase its shares in the internet search engine market. 31.3% is not bad for a foreign company like Google. Although the leading company, Chinese internet search engine Baidu, still has the upper hand in this market, foreign companies are confident that they will be able to get into the market in time. A little more research must be done in order to fully understand how the new market thinks.

    Expansion in China is equated to expanding operations in the country where the world’s largest internet users can be found. There’s just too much potential that can be generated through doing business in China. And it will surely generate jobs that will help Chinese people ultimately.

    Unfortunately, the strict control of the communist government of China is in conflict with the freedom that overseas companies would want to implement. The recent bad blood between Google and the Chinese government proves that there is still a strict and compelling force in this country that prevents even multinational companies from doing what they want or what they have to do.

    Restraints and censorship on search engine queries and e-mail activities of peace campaigners are strictly discouraged by the government to the point of hacking Google’s complex algorithms in order to access these emails purportedly sent by Chinese rebels who want to seek help from international organizations.

    But even though this kind of conflict is currently happening in the country, this must not discourage internet companies to expand their operations to this highly populated country. The goal here is to make as much significant business transactions that will benefit both their company, the people of China and the government of China. By doing so, you are contributing to their economic growth which is the cornerstone of all countries aiming to become first world countries.

    Beating Baidu is out of the question-competition is good because it improves the quality of products in the marketplace. As for now, Baidu exists as the hallmark that Google and other internet companies must surpass. In the mean time, while they are still working on their strategies to a larger part of the population as clients, they must learn well from how Baidu provides the information Chinese internet users in China need.

  • 5 Important Affiliate Marketing Skills For 2010

    5 Important Affiliate Marketing Skills For 2010

    As Featured On EzineArticles.comAffiliate marketing works by promoting another company’s product through your own strategies. That is why it is important that affiliate marketers have a wide range of skills that can be utilized to promote the company’s products or services. The internet might be the primary medium for doing affiliate marketing, but still you need to know how to do marketing in a variety of ways such as creating website ads, creating electronic magazines, using audio-video presentations using flash, reaching people through chat rooms, and so on.

    And here are the top 5 skills objectives that must be mastered by aspiring affiliate marketers.

    Top 5: Communication Prowess
    It all starts with the most basic of things. In this case, the ability to communicate-not to be taken literally-is the single, most effective way to a successful marketing strategy. Just about any medium utilized is deemed useless if the communication process is not effective. Any affiliate marketer must know how to communicate with the consumers-specifically his target market. From there, you will know how to begin your plan of attack.

    Top 4: Advertising Know-How
    If you know how buyers think, you will know how to concoct your advertising copy in a way that it will be appealing to consumers. This is very important in the career of an affiliate marketer because right from the creation of the advertising copy, the wants of the consumer must be prioritized above all. And a good advertiser with a good sense of his skills objectives will know how to incorporate this into the copy.

    Top 3: Internet Proficiency
    And since most affiliate marketing strategies are done online, you might want to sign up for a course in internet usage. How are you going to find customers online? How are you going to launch your advertising campaign online? What kind of marketing medium must be used in order to fully deliver the content of the advertising copy? Shall you use interactive websites, E-zine marketing, or e-mail marketing?

    Top 2: Consumer Researching
    You will only achieve the preferred end goal of you know how to play your cards well. You may know how to advertise or what is the most cost-efficient way of advertising but this is not enough for you to succeed in your affiliate marketing career. The customer is always and will always be right.

    Top 1: Business Background
    All of these things are done in pursuit of profit. All affiliate marketers must know what makes a business grow and how to devise a way to earn money. This is the main purpose of whatever advertising or marketing plan you are doing so it is best to make the effort of learning business tricks and strategies in order to know more about the field. Analyze whether you have what these skills objectives and if you are already prepared to take on the challenge of being an affiliate marketer. Once you learned to practice these skills, you are all set for the race.

  • SEO in China

    SEO in China

    As Featured On EzineArticles.comChina is an important market that developers need to consider when developing a new line of websites or search engines. Why is China relevant? This is because China contributes to the large number of prospective users that need to be catered to, and also because there are a significant number of users contributing to the IT market. China is not only one of the leading edge countries that ensure their ability to contribute to the market, as well as its ability to contribute to the market.

    China is as important as the United Kingdom and the United States of America, both equally powerful and dominating when it comes to online services. Not only are most of the products known to UK and America available online, their number of literate people is commendable-like in China. Regardless of the difference in population, the literacy rate of China is close to that of UK and America, which further makes it a contributing factor to the market situation.

    It has been seen that search engine optimization derivatives are hard to come by when the scope is beyond UK and USA due to the exclusive focus on the two. China, along with some other countries, is being disregarded and if they want to access sites they are to be expected to adjust to it. However, it is not wise for a search engine developer to wait for its users to adapt to it; it has to adapt to the needs of its customers. And if the customers need Chinese-based answers, then so be it. UK and USA have an edge over China because of their widely used language, hence makes for easier understanding on their part.

    Efforts has been made for Chinese search engine to be as engaging as different forms of search, and encouraging Chinese users to use their search technology comes in the form of offering them an engine that uses Chinese inputs and displays relevant content. Key phrases and words are used in search technology, and this is the same with the Chinese search engine. Proper construction of a database that stores the keywords being searched and crawls through different sites to make sure that all the entries are connected and tagged appropriately in connection with the search is embellished.

    Experts believe that there is a need to develop a Chinese search engine capable of all the characteristics being offered in the universal search engine. International Search Reviews have made it a point to focus on the situation of the market in China, looking deeply into the reasons why search engines in China are often discussed but are not being developed full blown. It has been due to the lack of financial motivation coming from Chinese users that motivate the development of new methods-but this is also due to the lack of good investments.