中文搜索引擎优化大本营

Category: China Internet

Articles about internet in China.

Chinese SEO For Better Internet Traffic

If you are aware about the economic trends of the world, you will observe that China is now one of the most powerful countries in terms of economic stability. The population of Chinese website is dominating is increasing and dominating the world of internet technology. As you all know, China is one of the most populous country in the world and now they are also making a vey huge impact online. If you want to penetrate to the Chinese audience, you need to opt for Chinese search engine optimization.

You have to know that China has different SEO compared to the traditional one. It is imperative for all business owner and website owners to be aware about these different protocols which will help you the reputation of your business within the Chinese community. By going through a Chinese SEO, you will increase your chances of entering the Chinese business community. Not all businesses are given the opportunity to enter the Chinese communities because of their strict rules and regulations, especially when it comes to website permission.

The most obvious different between the traditional SEO and China SEO is the selection of a particular search engine. For many countries around the world, Google is one of the most popular choices of website owners, but in China it is different. The most widely use and primary search engine used in China is Baidu. Therefore, if you want to enter the Chinese community and be visible in the eyes of the Chinese users you need to find a SEO provider that can create special SEO strategy that will revolve around this search engine. This search engine has fewer elements compare to Google, but it has the most number of users in China.

One of the main factors that will differentiate Baidu from Google is the link building. Google gives emphasis on creating quality links, but Badu gives focus on inward links for every website. the relevance and the quality of link to every website is not given a lot of emphasis in Baidu that is why it led to a website stuffed with lots of links and keywords that are spammed. Chinese internet runs within Baidu and if you want to become part of them, you need to follow hat rules and regulations.

The next important things that you need o keep in mind is to create content for all Chinese users. You need to be extra careful in creating the content for your website, because the Chinese government are very strict when it comes to website, blogs and forum contents. Any misleading or forbidden words will caused your website to be banned within their system. It is important for you to aim for professional written contents and should contain appropriate keywords at the same time. Expert SEO will surely help you come up with a website that is Chinese friendly. Since, there is a very big difference when it comes to regular SEO and SEO in China, and not all aspiring players successfully enter the business scene. It would be very challenging for you, if you will try to enter the Chinese business online community.

31 Jan 2011
Earn Money Through Chinese Gold Mine

If you are going to talk about business growth, it is obvious that China is one the top spot among other countries in the world. There is increasing profit recorded by businesses all over China. This is the reason why many investors are tempted to invest in Chinese SEO. A lot Chinese experts in the field of business predicted that the economy of China will be sustainable in the future. There will be a steady growth with the economy and a lot of businesses will prosper whether small or big business. The prosperity that China is experiencing right now is not short term, but it will run for a longer period of time.

The Chinese government enhances the internet technology of entire China and this adds to the success of many businesses all over the land. The government has passed a budget that will install 81 gigawatts of electrical generating capacity in one whole year. According to the recent statistical analysis, the internet seekers around China increase in almost 320 millions. This is the reason why the government also put a Chinese internet censorship, because they know the internet can cause bigger impact to people. They know that internet can influence how people think and their perspective in life.

Internet is used by many businesses to acquire more customers. This is the latest marketing strategy that businesses used in order to gain a lot of customers in the long run. By making their website visible all over the internet with the help of Chinese search engine, but without the help of the right SEO that is created especially for your business, you will be able to reap all the benefit of internet technology.

It is true that you need to hire good and expert web designers and web developers to create your website, but their job ends with the creation of your website. You need another expert SEO provider that will handle your SEO needs. SEO handles the selection of right keywords that are appropriate with the kind of business that you have. If you want to invest a business in China, you need to find good SEO partner for your website. You will not survive in the competition, if you will not optimize your website according to SEO. Chinese economy is a hidden gold mine for all businesses.

According to the Chinese ministry of Information Industry, no one will progress even the most powerful business without ICP license from the government. Without a license you will not be permitted to access the Chinese online market. To be able to gain access to the Chinese internet and acquire a license that they need, one must possess a unique name or personal application together with an authentic papers. With this licensing in mind, you need to create your SEO and produce elements that will not oppose to the will and believes of the Chinese government. It is true that many investors would want to enter Chinese community and take part to the emerging economy and increasing profit of every company in China, but it is not as easy as you think.

28 Jan 2011
Chinese Search Engine – What Are The Characteristics And How You Can Do It?

In many parts of the world, there are a lot of common search engines which are famous. For example, Google and Yahoo! would have a lot of branches in the world and they would use a lot of various techniques to integrate the unique company culture into the culture of the target countries.

But in the market of China, things are different. You can find that the foreign search engines actually find it quite difficult to suit themselves into the culture of China and there are a lot of rules that they have to follow. They would regard these rules are strange. As you can see, Google encountered huge difficulty in integrating into Chinese market and they even thought of quitting this market. Therefore, you can find that there are a lot of obstacles for foreign search engines to enter Chinese market.

A lot of people say that this is a strategy for China to protect the local Chinese search engine. Anyway, the fact is that over 80% of users in China would try to do a search in local Chinese search engine instead of some internationally famous engines. Therefore, you should try to understand the SEO formula being used by those search engines if you are really interested in targeting Chinese market.

One of the things that you would find in Chinese internet world is that a lot of people would like to use short keywords to do the search. They would try to create their own terms and they would try to use these terms to communicate. Therefore, if a business can get update information to use these terms to promote the businesses, they would have a credit because they can show that they understand Chinese culture and they are up to date.

These keywords are usually unique because they are innovated by the users of the internet. Therefore, there would not be a lot of websites using these keywords to promote the sales. If a business uses this form of keyword, the ranking would be high when internet users try to search with this piece of unique keyword. This is definitely something great for business because this can create an opportunity for them to position high in the local search engine.

No doubt, this requires persistent work. Businesses have to prepare for working for a long term customer relationship with the clients instead of operating with short-term profit orientation. This is something that businesses should prepare before they enter Chinese market. It is because Chinese people would have a kind of belief to have long term relationship with businesses. In order words, they are loyal to business but they would also remember the bad businesses for a long period of time. Therefore, you have to make sure that your business is well-designed. If you want to use SEO, you should learn how to use unique and interesting local keywords to target those local people, who are mainly students or young adults in the current context in China.

21 Jan 2011
The Chinese government – How To Follow The Rules And Do SEO

In recent years, the Chinese government is trying to loosen the control over the internet. This has created opportunities for businesses to expand their networks in China.

In fact, the government in China is also doing a lot of things to restrict the freedom of surfing the internet in the country. But the measures are not very straight compared with those years ago. Therefore, we can see that there is a trend for the government to open up the market for businesses and individuals to use the internet more conveniently.

There are several things that businesses can pay attention to. First of all, they should understand that the government policies in China would affect the censorship of websites in the internet world. Therefore, they have to avoid using some sex appeals for marketing. It is because this is something that the government is trying to combat in recent years.

Moreover, there should not be contents about gambling in these websites. The Chinese government is working hard to eliminate the online gambling trend. Therefore, websites with gambling content would affect their own SEO work and this would results in a drop in the rankings in some of the local search engines.

In recent years, it is found that more and more students are surfing the internet. But this has created a lot of social problems in China. Therefore, the government in China may want to have a certain control over this group of internet users. Therefore, businesses targeting students may need to beware of the possible changes in the government policies. No doubt, it is impossible to stop teenagers from surfing the internet. Therefore, businesses targeting students or teenagers online would still be profitable. But businesses should be careful when they design the keywords for SEO. If they have used some sensitive keywords such as to encourage teenagers to ‘change the situation’, it may not be appropriate for them to get to a high ranking in the search engine results page.

Last but not least, the government in China is trying to let more people enjoy the local websites. Users can easily find that there would not be Facebook in China, but there would be an alternative which works in local Chinese community. There would not be YouTube, but there are other video sharing platforms in China. Therefore, businesses entering Chinese market would need to know the terms and names of these websites and be prepared to cooperate with these websites in order to have a good effect of SEO.

To conclude, businesses have to plan carefully when they are doing the work of SEO in China. They have to understand the Chinese government well and they should try to use various techniques to ensure that their website is flexible to change with the government policies. Some businesses would like to employ Chinese partners to help them with the SEO work because those local Chinese firms would have a better understanding about Chinese culture and the government in China. They would have a better planning as a result.

17 Jan 2011
Chinese Internet – Understand The Features Of It And Plan Your Business

Chinese internet market is full of miracles indeed. In recent years, there are a lot of successful websites from China which could influence a lot of people over the world. Since this country has a lot of people using the internet, a lot of businesses would recognize this place as a great opportunity for them to explore new markets. Therefore, you can easily find that there are some businesses which would try to use SEO techniques to target these people in China.

However, you should understand that there are some differences between the cultural background in China and other countries. Therefore, it is not clever to directly apply the SEO techniques used in other countries to Chinese internet market. Before studying something about SEO, people should try to understand the background of the internet usage in China.

First of all, the number of males using the internet is more than females. Compared with the figures in other countries, the situation in China implies that businesses can try to consider more about male products and attract men to purchase the product. Men, somehow, are not like women when it comes to shopping. Men would like convenience and they would not enjoy spending a lot of time to go around the shopping malls. Therefore, eCommerce websites would be an attractive platform for men to go shopping. When conducting SEO for websites, businesses can consider using more words that men would normally try to search.

Secondly, the internet composition in China consists of a large proportion of students. In order words, the purchasing power of the major internet users in China is not very high. Therefore, businesses have to use some keywords such as discounts in order to attract students.

There are more than 70% of users of the internet in China who would try to search in search engines in order to find the products that they need. This means that businesses should focus on developing a comprehensive set of SEO campaigns in order to target the customers well. In other countries, using other methods of online marketing tools may also be important. But in the case of China, the focus should be on SEO.

Moreover, the power of ‘word of the mouth’ is quite great in China. You can find that a lot of people would like to seek advices from the others when they are trying to find something online. Therefore, you should try to build a good and long term customer relationship with those clients in order to make them help spreading the message of your business to the others. A lot of businesses are aware of this form of promotion and they are utilizing this form of channel to promote their products.

To conclude, Chinese internet market is quite unique compared with internet in other countries. Therefore, businesses have to be flexible and change the strategies in order to suit to the local context more. Otherwise, they would not be able to overcome the fierce competition and have a profitable business.

7 Jan 2011
China SEO – A Great Platform For You To Establish Your Business

With the advancement of the internet, a lot of Chinese people would like to shop and learn through it. You can find that the e-commerce sector is generating a large proportion of production for China in recent years. Before Chinese people try to buy a product, they would spend the time to search at home online and get the basic information about the product. If they find that some products online are cheaper than the products in the stores, they would definitely purchase online.

This created a lot of chances for businesses to use SEO techniques to target these Chinese people and promote the sales. China SEO has become a hot topic for people to study in recent years.

A survey conducted in 2009 states that there are more than 70% of internet users in China who would search something through search engine. This percentage is increasing from year to year. Therefore, search engine has become something crucial in the internet life of a lot of Chinese people indeed.

China SEO is a kind of technique that businessmen have to understand nowadays. In China, the major search engine is not Google. Instead, it is Baidu. As you may know, different search engine would actually use different methods to calculate the rankings of a business website and they would provide different ratings for the SEO techniques being used. Therefore, the e-commerce websites would have to understand the unique culture of those China SEO techniques and alter the existing techniques used in other parts of the world.

Since China is a large country, a lot of users actually want to establish a long term relationship with websites and they would not mind referring this good website to the others and form a network of supporter for the website. Therefore, these characteristics would encourage businesses to spend efforts to build a long term relationship instead of skimming the profits and then go.

In fact, there are more and more competitors for e-commerce businesses in China nowadays. The domain names registered in China has increased a lot from year to year and a lot of businesses are trying to have a Chinese domain name so that they can promote more efficiently. It is because some of the search engines would have a preference over the domain name origin. If you have a .cn domain, your website may have a higher ranking in the results page.

To conclude, doing SEO in China requires special attention and you should not directly copy the techniques that you use in your own country to this country. You should try to adjust the techniques and fit the unique culture of this country. When you are using the keywords, you should try to use some simple and understandable ones and you should try to connect your website to Chinese social networking sites. Yes, you can hardly find Facebook in this country so you should try to find the own social networking site in this country in order to promote your business well.

13 Dec 2010
Chinese Internet – Learn The Way To Leverage It To Earn

In recent years, the influence of the internet world has reached China. You can easily find that there are people surfing the internet in China. In the past, there would not be a lot of people using laptops in China but there are plenty of people using it everywhere in China. Moreover, the use of mobile phones to surf the internet has encouraged a lot of people to use the Internet as well.

Therefore, a lot of people would like to study Chinese internet market and then create opportunities for businesses to leverage the characteristics in this market in order to earn. You can easily find that there are people who are interested in establishing a business in China. Therefore, it is the key for any parties to understand the characteristics of Chinese internet market first.

According to some statistical researches, it was found that a large proportion of users of the internet in China are students and some corporate staff. For students, they may not have a strong purchasing power but they may have this form of power in the future. Therefore, a lot of businesses are advised not to use short term strategies to promote the businesses. Instead, they are advised to spend efforts to build a good relationship with these teenagers and students so that they would return to buy when they have the purchasing power. Therefore, a possible strategy is that the businesses can try to use SEO to target the corporate staff and they can also use some minor keywords of images to target the students.

On the other hand, businesses should be aware of that the average income of citizens in China is actually around RMB 500 per month. Therefore, the general public would not try to buy a lot of luxurious products. Businesses should try to use some usual keywords to do SEO for the website instead of using a lot of keywords like “expensive” or “luxurious” if they want to target the general public. Otherwise, they would not receive good traffic because the customers actually would not do this kind of search online.

In recent years, there is an increasing number of accesses of internet from mobile phone. Therefore, SEO techniques should be integrated to website design to make the website more convenient for people to surf with mobile phone. In order words, the images or videos used for SEO should not be bulky or otherwise it would require a long period of time for the devices to load those images and this would be annoying to the customers.

To conclude, Chinese internet market is a unique market and there are a lot of features which are different from the internet world in other parts of the world. Any businesses which are interested in this market have to understand the unique culture in order to build a long term relationship with the clients. Chinese people would like to establish long term relationship with people and businesses. Therefore, the work to target long term customers would surely pay.

10 Dec 2010
Why Baidu Is More Popular Than Google in China

SEO
SEO, search engine optimization, is surely dominating the Internet marketing industry. It is one of the most reliable forms of Internet marketing today and it is preferred by businesses from all around the globe in their attempt to gain leverage in their respective fields or niches, including those based in China.

China
Once called the “Sleeping Giant,” in Central Asia is no longer in deep slumber as far as business opportunities are concerned. China as a nation is booming, generating billions of dollars a year in numerous industries, including tourism, entertainment, and information technology, which involves the use of Chinese search engine.

The Internet
The Internet is perhaps the greatest contribution of man to today’s modern world. With the World Wide Web, people have access to practically everything. They can be in touch with their families, friends, and business contacts. They can have information they need at the click of a mouse. With laptops being manufactured and sold in bulks, people can now enjoy powers beyond their comprehension anytime they want.

Coming Together
The Internet, also known as the World Wide Web, no doubt plays an increasingly significant role for businesses worldwide. This fact rings no truer than in China. In this country, the role of a company’s website has evolved amazingly from being a simple type of catalogue where products and services as well as the company’s basic information can be displayed, to an indispensable marketing tool – the best source for leads and new clients. Having a great degree of online visibility on a leading Chinese search engine has become the primary goal of companies; online visibility is a crucial aspect in a company’s success and profitability in China.

And that is why Baidu is more popular than Google in China. Baidu offers their Chinese clients from big and small companies alike to promote their businesses in a way that appeals to the Chinese. The SEO rules for the Internet market of China are different than that of another country, particularly the US. The core difference lies in content.

Baidu is sensitive to content, which suits the Chinese audience perfectly fine. Remember, although China has awakened, it is still pretty much a conservative nation. Thus, websites that contain sensitive information are instantly blacklisted or taken off the list.

Unlike the American audience, with which Google succeeds, the Chinese audience is more careful with their inquiries, taking extra care with spelling and syntax, even when using a Chinese search engine. It is not as surprising as some people think; the Chinese government has realized the importance of the English language and has encouraged their people to study it – and typing in search engines in practice. Baidu has taken these things into consideration, filtering out blogs and forums accordingly.

19 Nov 2010
Advantages of Chinese Search Engines

If there would be no search engine for the web there would be chaos. If you wanted to find something on the internet you needed to know its exact address. Where would the online community be without the search technology? Today search engines have become the sole source of organized information available on the Chinese internet. Chinese users seeking information, products or services from the popular Chinese search company known as Baidu and expect to find exactly what they are looking for. There are many search engines that know this and make it a priority to optimize the search results with the best results for each query.

In the absence of Chinese search technology on the Chinese internet, visitors would be required to memorize and bookmark the URL’s of the websites they found through printed sources and other media. Search engines in china exist in order to bring all sorts of information to the users in China. The main goal of it is to collect pertinent information found on the website, organize it and make it easily accessible to millions of users in China. The search technology in China use a system of robots in order to scan entire web pages, including Meta tags and titles because of the enormous volume of websites in existence today.

The data collected from each web page is used to score, index and rank the websites. The Chinese search engine finds out about a new website through clicking on a link to it from another website or when it is submitted to them for approval into their database. The ranking system is performed with the aid of algorithms, a set of rules that is used by the search engine in order to evaluate a web site by determining its relevancy to a particular search. Each major search engine on the Chinese internet uses its own methods and rules to produce search results, although most of the principles are common. Baidu is practically the most popular Chinese search company available on the Chinese internet today.

Google is the world’s best search company but there is news that Google just renew its ICP license and with limited web presence in the Chinese domain. Most web site owners hire SEO companies in order to improve their listing on the Chinese search ranking, and Baidu is mostly targeted as it is widely used in China. There are many companies that are trying to empower the Chinese internet in order to achieve top listings, gain visibility and maintain top listings on the Chinese internet.

13 Oct 2010
Social Issues and Consequences of the Chinese Internet Censorship

The giant internet is just over a decade old now, but its impact is great and powerful on the entire world. It has been considered as a positive force to spread and build up democracy. But due to the elements in the society who use this powerful force to bring differences, China condemns it and considers it to be a serious threat to its society. Today internet covers many aspects of the society and many perspectives show the view of how uninhibited internet would affect social life in China. The Chinese internet censorship bars communication modes of Internet which are of unique quality, like the one which helps getting in touch with fishy kind of characterized individuals, set of groups and organized communities.

The Chinese internet censorship put many aspects of the modern life in a new stark and poignant perspective. Among the various ramifications caused by the Chinese internet censorship, there are many that also illuminate some of the positive as well as the negative consequences of the emergent internet as a mode of interpersonal communication from the Chinese society. According to reports, when there were terrorist attacks in the world and all communication modes were cut off there are many people who will tell you how they managed to get in touch with their loved one’s by using the internet.

At the same time, the unfolding investigation into the terrorist attacks revealed that email was primary code of communication for the network of conspirators allegedly responsible for it. The use of encryption technology made it difficult to decode the messages and so to gather intelligence about the movements and plans of the terrorist suspects making the internet a much more effective means of secretive and sinister communication and the Chinese internet censorship is vital for security. Thus the internet as a mode of interpersonal communication lends itself to both the beneficent and destructive uses and consequences ion one theme that runs through the Chinese internet censorship issue.

Thus, in the manner of the three blind men and the elephant, the users in china are exploring the internet as Chinese internet censorship lays emphasis on the particular part of the internet communication modality that is solely responsible for the effects and the consequences. The censorship aims at focuses not just on the internet’s effect on the quantity of information transmitted but it also includes the information quality or content. It also focuses on how the information will be perceived and interpreted by the recipient.

There is emphasis on the individual’s goals and purposes in using the internet as the internet is just like any other communications medium and the Chinese internet censorship aims at making changes in the Communications media. Thus the censorship has many implication on the Chinese society as a whole from the individual to the psychological, to the interpersonal, to the group and organization and finally to the community and governmental levels.

8 Oct 2010