中文搜索引擎优化大本营

Author: Hosea

  • The Best of Twitter Marketing from The Coffee Groundz

    Coffee shops are just so common in the country today. In every corner, there is either a Coffee Bean or a Starbucks. The coffee shop market is so hard to infiltrate. If you don’t know how to market yourself well, you would definitely say that this is a niche market only for the big boys. But if you know how to play the game, you can definitely beat the odds.

    A great way to market a business these days is through social media. If you study social media trends, you will see that online marketing with social networks is definitely worthwhile. The Coffee Groundz is a local Houston coffee shop that is currently breaking the mold. Thanks to Twitter marketing, it is now one of the most beloved coffee places in the area.

    When you are running against titans, it’s hard to convince people to come to you. So if the people can’t come to you, then you come to the people. Twitter marketing has done this for The Coffee Groundz. Twitter is a great place to promote an SMB just by joining and posting updates. This way, you can also interact with the customers by Twittering, making the bond between the shop and its patrons more personal.

    In order to do well in Twitter marketing, one must study the social media trends well. Moreover, you have to do things in Twitter that is unique. These things will set you apart from the big time coffee franchisees that are your competition.

    The Coffee Groundz is very unique thanks to Twitter. Because of this platform, the owners and the customers have better communication. And when you feel that the bond is more personal between you and the coffee shop, the more you would go it. After all, that is what you look for in a coffee shop− the feeling comfort and hominess.

    The coffee shop is so connected to its customers that regular customer can actually order in advanced via Twitter. Management also listens to the suggestions of the customers. Thanks to the communication Twitter establishes between the customers and The Coffee Groundz staff and management, the coffee shop became a home away from home for its customers.

    This makes the shop more appealing to people as compared to other coffee shops. People like the idea that they can personalize a place to their tastes. Also, since the shop is very popular in the Twitter community, tweet-ups (Twitter meet-ups) in the Houston area are now commonly held in The Coffee Grounds.

  • 未成年人网游成瘾的治理问题分析

    目前，政府部门和社会各界人士对未成年人网游成瘾的问题都非常重视，不断推出各种措施和办法。对于少年、学生的上网问题需要家庭、学校和社会网游行业三方面的合作和支持，但不能随便组织和割断孩子的上网权利。

    家长应该和学校互相配合制定合理的改变方针，针对网游成瘾的孩子进行心理健康教育。引导他们多参加有益的集体活动，慢慢的转移孩子对网游的依赖性，最后达到戒瘾成功。

    一、家长引导
    家长应该给孩子一个健康的成长环境，给他们足够的自由和快乐。在孩子上网方面要注意正确的引导和监督，有必要时限制和约束孩子玩网络游戏。

    二、学校引导
    学校应该注意提供给学生学习以外的生活环境。让学生们积极参加各种社团和有意义的校园比赛活动，继而减少对网络游戏的沉迷。学校不能只把学习成绩作为评价一个学生好坏的标准，注意要给学生们多元化的评价。这样才会激发学生对校园活动的积极参与性。

    三、社会管理
    1. 建立全国网络游戏品质审查制度，加强管理好游戏出关口。

    2. 制定支持网络上发布和推广教育、益智类产品的政策。

    3. 支持家长与教师共同监督和引导孩子正确使用网络，改正网游成瘾的恶习。

    4. 向学校和家庭提供少年上网的软件，在技术方面支持学校、家庭监督青少年上网的行为。

    5. 监管部门加强对公共上网场所的管制，做到严禁未成年人上网。

  • Tips for Getting the Best out of Your Baidu Keyword Research Tool

    Tips for Getting the Best out of Your Baidu Keyword Research Tool

    As Featured On EzineArticles.comSEO campaign has been the primary concern of most search engines and advertisers today. Several companies came up with their own techniques of securing that most coveted top spot in search engine results. With this, Baidu, the premiere search engine company in China, produced their own SEO promotion, the Baidu Keyword Research Tool. Baidu Keyword tool is considered the most reliable keyword tool in the country, since it contains a vast number of search volumes.

    Baidu Keyword Research Tool is among the search engine marketing strategies offered by the Baidu Chinese. A means to achieve optimum ranks in the results of keyword searches, Baidu Keyword Tool provides advertisers with a simple, yet effective way of placing their websites on the search engine. With the use of some strategic keywords and PPC (Pay Per Click) services, advertisers are sure to get top spots in search engine results.

    Baidu Keyword tool, as mentioned, is a very simple way of promoting your website. However, following these useful tips in using it is an added advantage for you. Here are some tips to make sure that you get the most excellent results from your keyword tool. Baidu Keyword Tool and Baidu PPC Phoenix Nest are on the same platform. That means, they go hand in hand in providing services to clients. To access your keyword tool, you must first subscribe to Baidu’s PPC Phoenix Nest, where you can create your own account for your website. Baidu Keyword Research Tool is located on the topmost area of your PPC account.

    The keyword suggestion tool helps you create different keywords from a single word you entered. This makes your website more advantageous, since you are encouraged to generate several other words directly connected to your core keyword. Just use the suggestion tool indicated in your PPC account. Another task a Baidu Keyword tool can perform is the generation of keywords from a certain URL you entered.

    In making your core keyword, you must consider some things that could make your keywords more relevant. Include different forms of a certain word, for example, you can use both the singular and plural forms of nouns. Also, different verb tenses will help a lot in making your keyword more interesting and search engine friendly. Other essential keywords to include are the synonyms of various words, locations and places and your trademark or brand name.

    After generating your core keyword, try adding some of these relevant words as your keyword matches. They will act as additional support for your targeted keyword.

  • 未成年人网络成瘾的成因类型

    网络成瘾是一种过渡使用网络而导致明显的社会、心理功能损害现象。在我国未成年人网络成瘾的现象十分严重，已引起社会各类人士的高度重视。网络成瘾的主要表现为：对于某种网络活动产生不可控制的冲动长时间泡在网上。网络成瘾的类型有很多种，其满足的需要也不同，主要分为五种：

    1. 下载观看色情信息、录像形成的网络性成瘾。

    2. 通过网上聊天形成网友关系，此类网民把网络关系看得比现实中的亲友关系更重，继而导致网络关系成瘾。

    3. 把大量时间、金钱都花在网络游戏中，继而从中获得刺激和快感的网游成瘾的网民。

    4. 这类网民具有查找、搜集网络信息的强烈冲动倾向，不惜花费大量的精力和时间。

    5. 此类网民严重沉迷计算机程序性游戏而忽视正常的生活和工作，形成计算机成瘾。

    从以上网络成瘾的类型来分析，未成年人网络成瘾的主要表现为网络游戏成瘾。他们心理上对网络游戏十分的渴望，具有强烈的依赖性。如果不玩游戏就会心神不安、急躁无常。一旦开始玩网络游戏就会失去自我控制，把所有的事情抛在脑后。严重者甚至把学习和生活也不当一回事，继而逃学、辍学，离家出走。

  • How to Use Baidu Zhishu

    How to Use Baidu Zhishu

    As Featured On EzineArticles.comAs China’s leading search engine company, Baidu lives up to their mission of providing only the highest quality service to the public. Over the years, the company continues to expand their scope through creating various improvements on how people can view web pages on the Internet. Thus, Baidu rose to become one the most sought after search engine sites worldwide.

    Baidu offers a wide range of services both for the public and their advertisers. Baidu Zhishu, one of the most recent additions in the company’s list of services, is an index of the latest trends in keyword searches. It presents the freshest and most popular searches made by millions of Baidu users in the country. In the Baidu Index, searches are categorized according to similar keywords, and are ranked based on how frequent people look for them. Also, users can search a keyword on the program and find out how many people looked for it in the past. With these, anyone can access the list of the top searches in the website in a certain time frame.

    More about the Baidu Index
    Aside from the hottest trends in the search engine, Baidu Index also provides news articles and charts connected to the keyword you are looking for. This is very helpful especially if you are searching for a relevant data that is currently in the news.

    Using the Baidu Index
    Baidu Index is such a very simple and easy to understand program. Here are the steps in making the most out of your Baidu Index. No sweat!

    Go to the index site, index.baidu.com, you can view the hottest trends in the search engine. The website displays the most popular searches made by the people. This is usually according to a certain time frame; within the month, for example. Baidu Index allows its users to view the hottest searches for even a year ago. To use this option, just click in your desired time frame, namely one month ago, a quarter, half of the year and the year ago.

    You can now view the latest and most popular searches in the website. However, if you want to know how often a particular keyword is searched by the site’s users, just type it in the search box provided. The searches with the same keyword are displayed, together with the number of people who searched for it. Charts and news articles connected to the keyword are also posted on your results.

    You can look for various keyword searches on the program. Also, you can compare three keywords at a time.

  • Is Your Website Ready for Internationalized Domain Names?

    Is Your Website Ready for Internationalized Domain Names?

    As Featured On EzineArticles.comWhen the internet just started, the codes are written in alphanumeric characters. Developers before assumed that the domain names will only be using letters, numbers and hyphens. However, the internet grew to be popular around the world and now requires Chinese, Arabic, Greek and other uncommon characters not normally represented. This is when the need of Internationalized Domain Names or IDNs arose.

    Internationalized domain names (IDNs) are internet domain names containing at least one label that is being displayed in software applications. It is displayed, whether in whole or in part, in a language script or alphabet. The most language specific scripts are Chinese, Russian, Arabic, Hebrew and Latin based languages with diacritics. These scripts are encoded specifically by computers in multi byte Unicode. They are stored in the Domain Name System using Puny Code Transcriptions as ASCII strings.

    Internationalized domain names (IDNs) help translates a service into more user friendly names for easy location of Internet sources. However, they are technically limited to the use of ASCII characters as a standard for domain names. They are supported by most web applications such as Internet Explorer, Mozilla Firefox, Opera and more.

    If you have a Chinese website, an international domain name (IDN) is what you exactly need. This will enable you to have your domain expressed in the Chinese characters. This will help your web site get more site visitors. By registering an IDN, you get two different domains, the English (alphanumeric) version and the Chinese version.

    You can register your IDN with your webhost, if available. To register, check with your webhost website for more information or send an email to the sale team for more details. You can choose to register a .com, .org, .net, .biz, .tw, .info and more. One can use the traditional Chinese language characters or the standard Punycode characters instead.

    A Punycode is an encoding syntax intended for IDNs in applications. Non-ASCII characters are converted to the ASCII character format. This will allow a reversible identification of the new and original domain. Punycode names for domain will be prefixed with ‘xn’. Both of the domains are represented by the same domain name—sort of like a 2-in-1 deal. You can use either the Chinese language or the Punycode version.

    In order for you to view internationalized domains, you will have to adjust your language settings in the Web browser options. If you still cannot see the characters, you’ll have to install a foreign language pack.

  • 未成年人涉网犯罪的案例类型

    虽着互联网在国内的飞速发展，沉迷于网络的未成年网民人数越来越多。一些网络色情暴力内容严重影响未青少年的身心健康，导致青少年涉网犯罪的比重较大。从所有涉网犯罪案件中分析主要分为以下四种类型：

    一、利用黑客技术设施盗窃。在2009年江西南昌一起少年黑客团伙案中的两个少年就是利用电视台网站安全漏洞入侵盗窃了价值五万元的奖品。这类案件的少年往往只是对法律意思浅薄，由于好奇心强、贪玩才犯了罪。

    二、由于沉迷网络不够消费资金而犯罪。对于沉迷网络的少年网迷来说，家长每个月给的零花钱远远不能满足他们的网络游戏费用。为了筹集高昂的网络费用，促使网络少年走上了盗窃、抢劫的犯罪道路。所有盗窃来的钱都被他们用在了网络游戏和吃喝上面。

    三、由于网上纠纷而网下打架斗殴。许多时候因为在网上聊天或打游戏不合而互相指责，甚至大骂、粗口连篇。最后发展到召集团伙网下殴打对方，导致重伤或死亡。这些少年只有13岁-17日左右，根本没有意识到法律的严重性。有时打完架后还继续到其他网吧上网。

    四、模仿网上色情内容网下犯罪。未成年人的好奇心非常强，又正好处于青春发育期。当他们看了色情网站的图片或淫秽电影之后在网下对妇女造成暴力侮辱、强奸等性犯罪。

  • Duplicate Contents and How Search Engines Trace Them

    Duplicate Contents and How Search Engines Trace Them

    As Featured On EzineArticles.comThe Internet is such a very huge community, with over a million websites, pages and even viruses interconnected with each other. It is so great and widespread that sometimes ideas and contents can be easily duplicated or copied. Or in some cases, an individual posts the exact same words on two different domains, making two distinct websites. However, they still contain the same substance and may be tracked down by various search technologies. These are called duplicate contents. And how innocent though you may be of copying someone’s work or posting your articles in different websites, it’s still important to know what duplicate contents are and how search technologies trace them.

    What is a duplicate search?
    A duplicate search is essentially the same content posted on two or more distinct websites. Duplicate articles, or any other web contents for that matter, may contain the exact word for word account of the original one, while some have only a few parts changed in them.

    How Search Engines Find Duplicate Contents
    Articles with duplicate content may seem harmless; nonetheless, it’s when search engines detect them that you might be at a risk.

    Search bots crawl around the whole World Wide Web to provide results based on entered keywords. These bots are inclined to filter all the contents of various websites and dispose the unnecessary pages. When these bots trace duplicate materials, they will choose one article based on a certain standard. This article will be the one placed on the results list; and it might not be yours if you have a similar content.

    Search engines use different ways to detect duplicate contents. Google, for example, sorts contents through indexing search engine. This is done through the careful comparison of the contents of the websites. If Google finds multiple websites containing the same content, they are then sorted and ranked according to the search engine’s criteria. Several adjustments are made in the search engine’s indexing, and only the article which topped the rank is displayed as a search result.

    Here are some of the standards some other search technologies use to trace duplicate contents and eliminating them.

    Product Specifications
    There are a large number of products and services sold throughout the web. Also, there are as quite as many product descriptions available. More often than not, this gives rise to copying of reviews and articles. Other standards include changed print pages, canonicalization and the publishing of duplicate contents on different URL’s. While search engines actually attempt to trace the original one among the duplicate contents, it is still not that reliable. In the end, it’s a lot better just to avoid having one.

  • 互联网整治行动-以疏堵结合治理网吧问题

    网吧行业的出现与互联网的快速发展是成正比的。像中国这样一个发展中国家通过网吧来拉动更大规模的人口上网，快速发展和普及互联网是一个途径。但种种网吧问题已形成互联网整治行动中非常艰巨的任务。网吧治理的核心任务是针对未成年人沉迷网吧的问题。对于网吧的治理要采取科学的对策，以“疏”、“堵”相结合的方式来解决。

    在“堵”的措施上有关部门规定，对于一些非法无照经营的个人及单位要追究相应的刑事责任；对于私自接纳未成年人的网吧依法责令停业整顿15天以上或吊销《网络文化经营许可证》；在规定营业时间以外锁闭门窗营业的网吧采取停业整顿15天以上，情节严重者依法吊销《网络文化经营许可证》。另外，在“疏”的措施上还要下更大的功夫。

    一、发挥市场调节机制
    网吧具有低消费、方便性的特点吸引了周边大学生、外来打工者等流动的低消费群体。政府部门应该把整治问题放在网吧经营的事中和事后问题上，指导网吧创新经营模式、提升高质量的服务品质。国家政策促进网吧行业跟随互联网文明、规范的发展。

    二、营造网吧行业规范发展的外部环境
    为了保障网吧行业规范、文明的发展，要严打非法的黑网吧。对于积极举报黑网吧者给与奖励制度，继而推动人民群众监视黑网吧的积极性。国家政府赋予工商、文化及公安部门查除黑网吧的权利，加大对黑网吧的责任追究力度，严厉查处黑网吧幕后的保护后台。建立严宽的网吧管理政策，严管未成年人上网问题、消防治安安全及网吧传播色情有害信息。

    三、支持和规范非营利性的公益性互联网服务场所的发展
    国家政府大力支持社会企业在学校、社区等地方开办公益性互联网信息服务点。但要明确这些互联网信息服务点只能提供浏览信息、收发电子邮件或从事电子商务活动，不提供网游、影视等服务。

    政府在互联网整治行动中采取疏、堵相结合治理网吧不良问题，大力兴办对国家人民有利益的事项，除去各种有害弊端。

  • What is Bing? Better than Google?

    What is Bing? Better than Google?

    As Featured On EzineArticles.comHave you heard of Microsoft’s and Yahoo’s latest deal? They have recently partnered to come up with a new indexing search engine in the hopes of toppling Google from its throne. This is a remarkable feat, for currently, Google does more than 60% of searches around the world. Can this be possible? Can a new indexing search engine like be possible better than Google?

    There are many things Google cannot do, one of them being unable to carry out natural language searches. Plus, there are more. Here are a few reasons why Bing is a better indexing search engine than Google:

    Instead of giving you links to the answer, Bing directly gives you the answer. Thus, it slices your research period by up to 50%. It is much more efficient and way faster to give you information.

    One of the best features of Bing is its visual search. It puts lots of relevant images and videos on the search page. A search on Barrack Obama will not give you the latest news, comments or blogs. Instead, Bing will give you plenty of photographs plus his biography and works. Talk about relevance.

    Bing will give you results from the Microsoft database rather than from the entire internet. Bing is market researched, giving you the most relevant information on searched people, things and places. You no longer have to search page per page for you to find the best and most relevant result.

    Bing is better at organizing results. The search engine gives you categories and suggestions on the left hand side.

    Bing does quite well in natural language searches, which Google struggles at.

    Because of Google’s and Bing’s respective advantages and disadvantages, many applications have been created to combine Bing and Google searches simultaneously, shown in dual paned views. A few applications that can do this are CompareGoogle, Google-Bing and Bing vs. Google. These applications also help you compare the differences between the two search engines. You can really see that results given by Bing are much more helpful than Google’s.

    Whether or not Bing will last in the industry or it will be a mere novelty item remains to be seen. For now, Microsoft and Yahoo! are quite optimistic about Bing’s future. They see Bing as the future’s best indexing search engine because they designed it to be more than just a search tool. It is a tool where users can ask any kind of queries you can think of. The future is bright as the Las Vegas lights for Bing.