中文搜索引擎优化大本营

Author: Hosea

  • The Best of Twitter Marketing from JetBlue

    Some companies just have the worst reputation. They say that when it comes to air travel in the United States, the company that is synonymous to bad is JetBlue. It’s no secret that JetBlue has poor service when it comes to air travel. Their flights often get delayed, and at times, they don’t even give away snacks for the flight. One shouldn’t expect much from paying very little for air fare.

    This bad reputation is JetBlue’s main problem right now. The worst part is that ground personnel for JetBlue aren’t much help either. When flights get delayed or cancelled, the ground personnel are supposed to assist travelers in finding alternate flights to their destinations. But unfortunately this isn’t the case most of the time. So it is understood that JetBlue has bad service in the airport.

    One way they could make it better for their customers is if they provided good service outside. JetBlue has joined in on the Twitter marketing bandwagon. Twitter is a great place for companies to promote themselves, or in JetBlue’s case, to assess their reputation as a service provider. Social media trends today show that Twitter is one of the top places where customers express their satisfaction or dissatisfaction about a service. For JetBlue, Twitter marketing is all about knowing their weak points and doing their best to improve on them. So following social media trends, they encouraged patrons to give them feedback on their service.

    JetBlue’s Twitter marketing techniques was executed well. In order to improve your businesses, you have to know what your weaknesses are. And this is exactly what happened. JetBlue’s best Twitter responses were actually complaints from customers, at times even real time posting.

    This example is one JetBlue’s best Twitter experiences: A couple of travelers actually posted complaints in JetBlue’s twitter page after they got stranded due to a delayed flight. They were very impressed as JetBlue’s Twitter page helped them more than the ground personnel on the airport. Moreover, the Twitter reps were able to joke around with them, poking fun at their own company.

    Because of this, people are seeing JetBlue in a new light. This is slowly creating a better image for them and has given people hope that JetBlue services can improve, given proper feedback. Based on social media trends, JetBlue was able to somewhat alter their image. They were able to impress that with good constructive criticism, they could improve their service. This is one of the best Twitter results for a business like JetBlue.

  • Painless Online Billing with Freshbooks

    Painless Online Billing with Freshbooks

    Web Invoicing - Painless Online Billing with FreshbooksThe hardest part of any business is billing. Billing is the way to organize invoices to make payment more easy and accessible for you and your clients. Maybe some of you have already tried a lot of older ways to organize your invoices and manage your books like the use of Word and Excel. But this is an old style billing that can give pain and headache to the business.

    There is a newer version of doing invoices and this is through web invoicing. This is widely available all over the internet today. There are too many website offering this service, but there are only very few that you can really trust, one of them is Freshbooks. Today this website already has 2,000,000 new users since the year 2004. With the help of nine invoicing like Freshbooks provide, billing is now painless and less stressful especially for large scale businesses who wants their services to be fast and reliable.

    Freshbooks know what their client needs and they know that you want something that will work well for your business. There are a lot of things that need to be done when it comes to billing, invoicing and organizing records. All of these works are very painful and waste a lot if time. Now, you can easily keep track, edit and put a lot of information anytime and anywhere as long as there is an internet connection. This web invoicing is specially created to attack and solve these common business problems.

    Freshbooks is not putting any require or any specific Operating system for their online invoicing. You do not have to download or install any software that is why any OS that you have will do. This will save you from additional expenditure because you do not have to pattern your software according to their requirement, because there is no requirement at all. Even if you are running with Windows, Linux or MAC you can be rest assured that you can use their full services.

    Running any business whether big or small is a daunting one and Freshbooks believe that record keeping should not put any burden to any business. Small business invoicing is also available for newbie’s in online business. If you do not know how to handle record keeping very well, it is best to sign up in Freshbooks web invoicing services. This will make your billing as simple as possible by sending invoice few seconds right after creating your account. It does nit natter whether you are newbie or professional.

    The safety and security of your data and records will be protected by their free invoicing software. You can import client coming from different locations like Gmail, QuickBooks, and CSV. All clients once they sign up will be entitled to their latest version of software that can provide the best invoice program in the world. It does not matter what account you hold, you can be rest assured that you will get updates regularly. This is the right time to go for painless billing and invoicing through Freshbooks.

  • 请不要把我们的QQ说说变成垃圾短信平台

    说到垃圾短信人人都恨得咬牙切齿，在手机、邮箱几乎每天都有许多来历不明的无聊信息时刻骚扰着我们。尽管我们心里有十万个不愿意，也没有办法去阻止那些发信息的人。如果你也受到过这些信息的骚扰，相信你应该不会再重复犯错给别人带去痛苦和烦躁吧！

    我们作为腾讯QQ一名用户，目的是想要与更多网友互动、交流和谈心。在QQ说说里面你可以随时说出你的心情，随时随地与大家分享更多有意义的事情。但有些人经常在说说里面发一些“烦…”，一个字，”累”，“无聊”“闷死了”等等，无厘头的短信。

    好像想说什么又不说清楚，别人看了也不知道你到底想要怎么样！人家加你为好友不是为了每天听你说这些无厘头的词语，而是想要和你分享有意义的东西。所以，别人看到这样的信息根本不会去关注，更不会去回复，除非是你很要好的朋友。

    假如你有一百个好友，每当你在说说发一次这样的垃圾短信，就会有一百个人看到一百条无聊的信息。只因你这一句话，却给一百个人带来烦恼和困扰，值得吗？让你一下子收到一百条短信，你会不会烦？如果在这一百条短信中有三条是你朋友发的重要信息，你能从一百条短信中找出这三条重要信息吗？

    这一百条不重要的垃圾信息埋没了三条重要的信息之后，将会给你造成多大的损失。要么你把话说清楚，别人好安慰你失落的心情，这对你也有帮助。当你的一个好友遇到困难时在说说发了一条求助信息，希望有人可以帮助他。但由于我们大家发布太多无厘头的短信而覆盖了他那一条重要的信息，我们不能想象这会给他带去多大的损害，而我们却成了罪魁祸首。

    我想大家都不希望一打开QQ空间就看到一连串的垃圾短信。既然大家都不喜欢，不如改掉这个坏习惯，让我们的说说内容变得更加有意义、精彩和有价值。这样对人对己都有好处。

    当你需要找一份合适的工作时不妨在说说告诉大家，也许有人看到你的求助后能帮你实现愿望。或者把自己有意义的爱好与大家分享，从中找到志同道合的朋友形成一个小团体一起交流切磋经验等等。这些都是有价值的信息内容，它更有利于我们的生活需要和身心健康。

    亲爱的腾讯QQ用户们，你们看了我内心的呼吁之后是否也深有感触？我相信大家都想把QQ空间制造成一个绿色、健康的信息通道空间。所以，请改掉你喜欢发垃圾短信的坏习惯，给广大网友一个更有价值的互动平台。

  • Online Invoicing Review – Free Invoicing to Get Paid Easily

    Online Invoicing Review – Free Invoicing to Get Paid Easily

    As Featured On EzineArticles.comAre you planning to put up a business these days? Well, if you do, then, maybe this will be helpful to you. There are ways on how you can start an online career but first, you need to think and plan for a lot of things first before you start. Aside from thinking about the designs and layouts for your online website, it is also important for you to learn more about how to set up your online invoicing so that you will not have a hard time receiving payments from your clients. There are lots of companies nowadays that are offering free invoicing to help you solve your business concerns. Ballpark is among those companies who are starting out their career in online invoicing system.

    This is their new service that will make you share and edit your estimates and your invoices online. They have lots of applications that will enable you to make invoices that will be very useful for your business needs. This company continuously makes improvements to their website and to their applications as well to provide better services to their patrons. Aside from their free invoicing system, they have launched couple of things that will also be helpful to you. These are just some of the improvements they made and new features they have added to their lists of services you can get for free:

    • They have improved their email client notifications, their PDF system is new and this has been developed to give options for clients if they need to attach their files in a PDF mode.
    • Ballpark also improved their speed to give a reliable connection to those who are downloading applications. If you have a multiple account with them, you don’t have to worry because they have worked it out so that you will not have a hard time accessing all your accounts. Free invoicing will never be easy without Ballpark and their team.
    • The notifier for Mac is now available so if you are a Mac user, you don’t have to worry about email notifications because it will be very easy for you to access your account.
    • Optimized Dashboard for iPhone users is now made available by Ballpark. Free invoicing software is also available for iPhone users so you can now access your finances and your account with Ballpark using the new version on your phone.
    • Improved contact management is also here to help you manage your account easily.
    • There is a big change when it comes to the client view and still, it is for the betterment of the business you have and it will surely make life easier in the long run.
    • There is also a custom domain available now for personalize branding approach. Business invoicing will be easier with this feature.

    When you want the best for your business, you need to look for options and with these options you can compare and then decide which one is just the best for your business needs. Choosing an invoice program is not that hard but of course, you need to look for helpful reviews as well.

  • 整治互联网违法不良信息的具体措施

    网络开放、自由、平民化的特点导致整治互联网违法不良信息的任务相当艰难。需要从信息制作、传播及访问等多个方面下手，才能有效堵截传播的源头。以下是治理违法不良信息的具体措施：

    一、堵截传播源头。通过法律手段严惩违法的信息制造者，对发布违法不良信息的网民及网站进行相应的经济处罚，严重者要追究刑事责任。

    二、建立网上防范系统。《电信条例规定》电信业务经营者在电信网络传输中发现不良有害信息时，要立刻停止传输并作相关记录报告给国家有关机关。法律规定互联网接入商、信息服务商及网吧等公共网络场所建立计算机技术自动防范措施，对于网络违法不良信息进行屏蔽及自动删除。

    三、加强网站的管理防范。互联网服务单位要对网站进行审批和备案措施；加强博客、播客及虚拟空间出租之间的安全管理；信息管理人员要实行电子违法信息的巡查及删除制度。

    四、建立互联网行业自律和监督制度。网络低速之风与一些商业网站通过迎合部分网民低级趣味获得利益有着密不可分的关系。在2009年政府利用曝光含有大量低俗内容的网站作为声誉惩罚起到了一定的效果。政府部门将支持行业自律组织实行网站评议制度，加大整治互联网不良信息的措施和执行力度。

    五、大力支持和发展健康、发扬民族优良文化的网络文化产品。政府部门通过多种方式引导和鼓励发展多样的网络文化产品，提供对青少年有利、健康的精神产品充实网络空间。

    六、建设网络道德制度。互联网使每个网民都拥有随时发布网络信息的权利，为了有效整治互联网不良信息就要依靠网民的道德和法律意识支持。依靠网络道德建设促使网民在论坛等网上公共场所形成自我管理的习惯。

  • China SEO – A Great Platform For You To Establish Your Business

    China SEO – A Great Platform For You To Establish Your Business

    As Featured On EzineArticles.comWith the advancement of the internet, a lot of Chinese people would like to shop and learn through it. You can find that the e-commerce sector is generating a large proportion of production for China in recent years. Before Chinese people try to buy a product, they would spend the time to search at home online and get the basic information about the product. If they find that some products online are cheaper than the products in the stores, they would definitely purchase online.

    This created a lot of chances for businesses to use SEO techniques to target these Chinese people and promote the sales. China SEO has become a hot topic for people to study in recent years.

    A survey conducted in 2009 states that there are more than 70% of internet users in China who would search something through search engine. This percentage is increasing from year to year. Therefore, search engine has become something crucial in the internet life of a lot of Chinese people indeed.

    China SEO is a kind of technique that businessmen have to understand nowadays. In China, the major search engine is not Google. Instead, it is Baidu. As you may know, different search engine would actually use different methods to calculate the rankings of a business website and they would provide different ratings for the SEO techniques being used. Therefore, the e-commerce websites would have to understand the unique culture of those China SEO techniques and alter the existing techniques used in other parts of the world.

    Since China is a large country, a lot of users actually want to establish a long term relationship with websites and they would not mind referring this good website to the others and form a network of supporter for the website. Therefore, these characteristics would encourage businesses to spend efforts to build a long term relationship instead of skimming the profits and then go.

    In fact, there are more and more competitors for e-commerce businesses in China nowadays. The domain names registered in China has increased a lot from year to year and a lot of businesses are trying to have a Chinese domain name so that they can promote more efficiently. It is because some of the search engines would have a preference over the domain name origin. If you have a .cn domain, your website may have a higher ranking in the results page.

    To conclude, doing SEO in China requires special attention and you should not directly copy the techniques that you use in your own country to this country. You should try to adjust the techniques and fit the unique culture of this country. When you are using the keywords, you should try to use some simple and understandable ones and you should try to connect your website to Chinese social networking sites. Yes, you can hardly find Facebook in this country so you should try to find the own social networking site in this country in order to promote your business well.

  • Chinese Internet – Learn The Way To Leverage It To Earn

    Chinese Internet – Learn The Way To Leverage It To Earn

    As Featured On EzineArticles.comIn recent years, the influence of the internet world has reached China. You can easily find that there are people surfing the internet in China. In the past, there would not be a lot of people using laptops in China but there are plenty of people using it everywhere in China. Moreover, the use of mobile phones to surf the internet has encouraged a lot of people to use the Internet as well.

    Therefore, a lot of people would like to study Chinese internet market and then create opportunities for businesses to leverage the characteristics in this market in order to earn. You can easily find that there are people who are interested in establishing a business in China. Therefore, it is the key for any parties to understand the characteristics of Chinese internet market first.

    According to some statistical researches, it was found that a large proportion of users of the internet in China are students and some corporate staff. For students, they may not have a strong purchasing power but they may have this form of power in the future. Therefore, a lot of businesses are advised not to use short term strategies to promote the businesses. Instead, they are advised to spend efforts to build a good relationship with these teenagers and students so that they would return to buy when they have the purchasing power. Therefore, a possible strategy is that the businesses can try to use SEO to target the corporate staff and they can also use some minor keywords of images to target the students.

    On the other hand, businesses should be aware of that the average income of citizens in China is actually around RMB 500 per month. Therefore, the general public would not try to buy a lot of luxurious products. Businesses should try to use some usual keywords to do SEO for the website instead of using a lot of keywords like “expensive” or “luxurious” if they want to target the general public. Otherwise, they would not receive good traffic because the customers actually would not do this kind of search online.

    In recent years, there is an increasing number of accesses of internet from mobile phone. Therefore, SEO techniques should be integrated to website design to make the website more convenient for people to surf with mobile phone. In order words, the images or videos used for SEO should not be bulky or otherwise it would require a long period of time for the devices to load those images and this would be annoying to the customers.

    To conclude, Chinese internet market is a unique market and there are a lot of features which are different from the internet world in other parts of the world. Any businesses which are interested in this market have to understand the unique culture in order to build a long term relationship with the clients. Chinese people would like to establish long term relationship with people and businesses. Therefore, the work to target long term customers would surely pay.

  • 虚拟社区在中国互联网发展现状中的特点

    中国互联网的飞速发展现状给人们带来了网上虚拟社区的交流和互动。虚拟社区像生活中的现实社区一样为人们提供各种服务，给人们带来便捷的交友空间，方便人们的生活。虚拟社区的功能随着互联网的发展不断强大，进一步满足着人们的生活需求，成为人们依赖的新生活空间。

    许多网民都喜欢在虚拟社区里建立自己的家园和网上交友圈子，把自己生活中的喜怒哀乐写下来与网友分享。一些现实生活中的居民小区喜欢在焦点房地产网站等建立社区家园，参与小区居民活动。拥有共同爱好的网民群体建立组成股民沙龙、英语沙龙与歌友沙龙等各种网络沙龙。在各种论坛和帖吧中网民的互动更加强烈，有些论坛甚至有数百个板块和上万个专题。

    虚拟社区给人们带来了强烈的趣味性和视觉冲击，每个人都可以自由、畅快的抒发情感、发表言论和观点，促使虚拟社区与现实社区之间的距离日益接近。

    虚拟社区在中国互联网发展现状中的特点
  • Overcoming Duplicate Contents with Search Engines

    Overcoming Duplicate Contents with Search Engines

    As Featured On EzineArticles.comA duplicate search is described in the World Wide Web as cheating, and in worst cases, plagiarism. Both acts are penalized accordingly. Aside from that, search engines may permanently delete your post in their indices upon detection of a duplicate content. These things may be scary, but you can deal with them all the same. There are a lot of ways in which you can prevent or handle cases of duplicate searches, and they may be all quite complicated.

    Since duplicate contents could possibly put your articles or your entire website in jeopardy, it is more advisable to avoid them. Also, you must understand that your site’s whole content is the one you should examine thoroughly, and not its codes. To prevent your content from having a duplicate search, read the following tips and tricks.

    If possible, make your content very much yours.
    Express your products and describe your website using your own words. Post everything according to your opinion. While you may find yourself having the same ideas as other webmasters, remember that there are still a thousand ways to express something. Try using creative and playful words all throughout your post. This way, you are sure that you have a personal touch on it and no one could possibly have the same and exact views as you do.

    Be consistent and careful in your links.
    Link your website and posts to other distinct URL’s. Try to manage your internal linking carefully.

    While there are some effective ways of avoiding duplicate contents, there are still some cases in which your article may turn out to be a duplicate of some other websites. To solve these hassles, follow these tips to help you fix that duplicate content problem.

    To know beforehand if your content has a duplicate, search the web for content checkers and post your articles or URL on their sites. Also, do not forget to indicate the URL you are going to use for your site and be consistent with it.

    If you are posting duplicate contents on different URL’s, use a 301 permanent redirect system to specify the certain URL you will use for your posts. Redirect your duplicate URL’s to your preferred one. This makes search engines locate ONLY your preferred URL in their results.

    If your content is included in an indexing search engine, wherein different URL’s all with the similar content are detected, you may use canonicalization to fix the problem. Canonicalization is done by using a rel=”canonical” link element in your site. Implement this link to indicate your preferred URL.

    Another way to resolve your duplicate content problems is by using URL parameter removal tool. Supported by most search engines today, this parameter handling tool easily notifies you if your post is a possible duplicate content.

  • The Best of Twitter Marketing from Dell

    The computer industry is one of the most competitive industries today. There are a lot of big and small names that are making waves in the market, making it important for each and every computer company to step up. One of the oldest companies in the computing industry is Dell Computers.

    The company was founded 1984 by Michael Dell in Austin, Texas. It grew to be one of the most popular computer companies in the United States and the world. But these days, a lot of its competition is stepping up. One good example is Apple computers. After the revitalization of the brand in the early 2000s, Apple has become one of the most modern computer companies, overtaking Dell in mass popularity.

    Dell remains to have a lot of followers, but Apple seems to be reaching out better to the common masses. Dell is the preferred computer of those who know more about computers. But currently, Apple is the brand most equated with being “cool”. This is because Apple modernized itself to become appealing to the common consumer and not just to computer aficionados.

    This is exactly what Dell needs to do. They need to put themselves out there some more and make their products more visible and available to the popular masses. And what better way to reach out to the common consumer than to keep in touch with them through social media?

    Dell has already taken the liberty of reaching out to the world via social media. One of the most effective techniques they have employed Twitter marketing. Following social media trends today, Dell has opened its own Twitter page (@DellOutlet). Twitter marketing is one of the most effective ways you can use social media for business.

    Dell was successfully able to infiltrate the Twitter community by updating their page with the newest inventory additions, giving their followers special offers and a whole lot more to boot. Because followers get frequent updates on Dell’s products and services, they get a bigger share of the popular market.

    So far, Dell has been more than successful in their Twitter marketing venture. This was manifested in Dell’s sales increase of $6.5 million via Twitter. This was the consolidated income from all their Twitter outlet accounts across the world. The popular community has responded to the Dell’s efforts very well.

    One of the main things that attracted followers to their account is their special offers. These special offers change almost day-to-day. This factor has made their Twitter page worthwhile for daily visits.