中文搜索引擎优化大本营

Author: Hosea

Chinese SEO – Scaling the Great Firewall

At approximately 1.3 billion, it has the largest population in the world. The number of its Internet users rises significantly each year. It has a great virtual wall that rivals its real one that stretches 8,800 kilometers from Shanhaiguan to Lop Nur. It is the People’s Republic of China (PRC).

On March 22, 2010, all users who tried to access google.cn were redirected to google.hk to bypass more than 60 Internet regulations set by the Chinese government. Hong Kong, being a Special Administrative Region (SAR) and having special judicial powers, is not subject to some national laws including Internet censorship.

Google, one of the leading search engines in the world, gave up its stake in China leaving in its wake a void teeming with potential and growing opportunity costs. One such search engine can fill the gap. Enter baidu.com.

Established in 2000, baidu.com is a Chinese and Japanese search engine that censors inappropriate web content in consonance with the Internet regulations set forth. Moreover, owing to its domestic nature, Baidu, is privy to the inherent cultural and social tendencies of its users. This makes it the preferred search engine of the largest country in the world.

Chinese Search Engine Optimization (SEO) on baidu.com could prove quite profitable and lucrative for Internet marketers. SEO is a method by which keywords are strategically repeated in a website to produce a top result for that site in a related search engine query.

It is undeniable that the Internet has become an indispensable tool in people’s lives. Despite the censorship, the number of Chinese Internet users continues to grow each year so much so that the Chinese Internet Network Information Center (CNNIC) concluded in 2009 in its 24th Survey Report that the construction of network infrastructure is being overtaken by the increase in Internet users. It has even called for more rigorous means to improve the quality of Chinese Internet.

What else did the CNNIC report? 77.5% of users say the Internet is separable from their lives. 78.5% say they share their knowledge with others. This chain of users relying more and more on the Internet and their tendency to share information with others is an overflowing resource waiting to be tapped. The higher your site ranks on search engine queries, the more mouse clicks to your virtual door, the greater your web presence.

By implementing SEO for your site on Baidu alone – you could be reaching out to 338 million prospect users. The figures are staggering. And the possibilities that lie beyond the Great Wall? Unbounded.

5 May 2010
A Good Affiliate Partners Management

With a little effort managing little details, you can have a good affiliate partners management. Managing your affiliate partners system is not difficult. The easiest way to do it is to have a proper system and always follow up on it.

After prospecting your affiliate partners or joint venture companies, the next logically step to take is to contact them and usually through email because most likely that is what you will find on the website. Even if there is a number to call, you will not have the habit to call it. However it is advisable to make a call when a partnership is about to form.

Since this is the initial contact and is also an important one, you need to seriously write an email to grab their attention and response to you. Your potential affiliate and joint venture partners receive a lot of emails everyday and they will be choosy to pick one to work together.

To write this initial email, check out your potential partners websites first and see how their business are structure. Understand what they are really doing and avoid asking questions that are already in their frequently asked question section. Understanding them will help you draft the email that is appealing to them. The content of the email should include why you want a partnership, mentioning in the email that you have common interests that can complement one another.

The email should also include your commission payout, explaining how much you are paying. It is important to let your potential partners know that it is a win-win situation and they will benefit more by promoting your product or service. The email also include that you will send them a free evaluation copy for their perusal and when they are ready you will give them a courtesy call to finalise the partnership.

If you like to cross sell your potential partners products as part of the partnership, you can also mention it in the email. Lastly, add all your available preferred mode of contacts before signing of the email. The more contact information you provide, the better and easier for your potential partners to contact you for further discussion. MSN Messenger, ICQ, Skype, email address, etc, make it all available to them to reach you easily.

After all these efforts and the partnership is forge and the first email marketing launch, do not forget to follow up your partners. Support them continuously by sending new promotional materials, such as sales articles for their websites, email promotion and special reports. Customise ad banners for your partners when they have special promotion.

Consistent effort and put your partners management system in practice and you will have good control over it that will generate profitable income for you to enjoy.

4 May 2010
A Guide for Building the Most Annoying Website

With the availability of many ready-to-use, just-with-a-click-of-a-button web templates and online publishing sites, creating a magnificently annoying website is becoming harder than ever. So to stop this dying art, some experts have decided to write some tips, for posterity’s sake. You can make the most annoying website in the whole World Wide Web. Here is a quick guide that will tell you how:

1. Choose an HTML generator software program. Don not be creative and do not make your own web pages. The more needless HTML code it adds in your web page, the better. Readers will realize it and confirm it by looking at your page’s source code. And what is more, you might even attract hackers too.

2. The fancier the background, the better. Highly contrasting images are good. You should also have your text color with the similar tint. That way it blends with the background, making your paragraphs unreadable.

3. Background music to drive your visitors crazy. And make sure that it loops over and over for maximum satisfaction. Do not worry if it tends to make your website loads slowly too.

4. Content and texts. Do not cut your content into bite size pieces – give it to them in one whopping serving! The most annoying websites are marked by the total lack of organization. It is also nice annoying practice to waste your visitor’s time by making them read unrelated, unusable and insignificant ramblings. Some scattering of grammar and spelling goofs would also do wonders for your website.

5. Put in tons of fancy stuff. Java applets, scripts, pop-ups, mouse effects and animated gifs – put it all in there. Your visitors would love all those popping, jumping, vibrating distractions; you do not have good content anyway. Again, do not worry if it these makes your site crawl every more slowly.

6. Images. It is okay to use a 10Mb-sized image in your web site; it is your visitor’s fault that he does not have a nifty (and expensive) computer anyway. Broken and incorrectly displayed images are quite annoying too.

7. Links. If you fail to put everything in one page as instructed in number four, then you are obligated to make some links and navigation keys. But you do not need to check if they go somewhere. The most annoying websites always have at least one or two links that go nowhere – or better yet to the ‘webpage not found’ error. That is cool too.

8. Last but not the least, load on the ads! If there is one thing that automatically makes people annoyed, it is ads. Put a lot of them in your web page. Better yet, put a lot of them using pop-up and alarm windows. Current most annoying website in the Internet has 150 of them so make sure you have these too.

4 May 2010
Present Trends for Selecting a Web Hosting Package

It is rare to find a person who is not online yet has his or her own website. With the higher demands for web presence from the public coupled with the booming web industry, companies need to offer a better web hosting package to their clients. Here are some nifty gadgets and options that you might want to have for your website:

CPanel is a Linux-based application that enables users to manage their website just by clicking buttons. What makes this a great tool to use is its user-friendly graphical interface and features that can automate tasks cleanly and easily. While cPanel already have some built-in scripts for common tasks like managing emails or uploading files, one can also put add-ons like Fantastico de Luxe, a tool used to automate the installation of scripts into your website.

Web Content Management Systems (CMS) are software for creating good-looking websites in very simple steps. It also gives web owners the interfaces for the management and editing of website content, features and even scripts. Among the popular ones are PHP-based Web CMS like Joomla!, Mambo, WordPress, and wiki software applications like TikiWiki, MediaWiki and FosWiki.

The most popular open-source bundle for making a website server is via the Apache-MySQL-PHP (AMP) model. It is a combination of Apache HTTP Server as the web server, MySQL as the database software and PHP as the programming language for writing the web pages. What make this combination attractive to web builders is that the said applications are free, easily available, adaptable and reliable. Because the bundle is adaptable, it can be used in most of the common operating system, from Linux, to MacOS, and, of course, Windows.

URL rewrite engines are software that changes the appearance of a website’s URL to a navigationally easier form. They are also used to screen out the filenames of dynamic web pages as well as the variables used for web programs. Most web server software applications have a version of this; for example, it exists as mod_rewrite in Apache, while in Microsoft IIS it exists as the URL rewrite extension.

Providers might also offer value-added services that can give a definite zing into their web hosting packages. They might put systems in place for automatic backup of your files and data, not just within your server but on a different location as well. The may also remove the limit and caps of some standard features like name hosting and data transfer.

This means there will be no need to watch out the total amount of data you upload, and you can use and change your website name as much as you like. Everything is now up to you.

3 May 2010
Practical Approach For Recruiting Affiliate Partners Management

The first step to get your recruiting affiliate partners management to do well is to get your products ready. Create your products and sort out all the problems. If it is a software or website you have created make sure the bugs are fix before promoting it.

Having a faulty, untested product or service will cause you more harm in the future. You will spend a lot of time on after sales support and leave you no time to market your product. It will also affect your reputation among your partners and you may not get their support anymore in the future if you ever launch another one.

The next step is to get a affiliate management program. You can sign up at clickbank.com and paydotcom.com. Both of these sites are favourite among my peers for digital products and affiliate programs. After you setup the affiliate management program, you are ready to seek out affiliate marketing partners or joint venture companies through a popular site, jvmanager.com to promote the product or service you created.

Here you can find individuals and joint venture companies who are eager to sell your products or services base on commission. Combining individual internet marketers and joint ventures companies to promote your undertaking will yield great result for your endeavour.

To grab the attention of your new partners, you have to grab their attention by offering attractive sales compensation plan. How you compensation package offer to them will determine how serious and focus selling your product or service. Offer as much as you can afford to give for the commission. Make sure you have done your maths and keep enough for yourself too.

You can offer monthly competition to promote aggressive sales results and the top seller will walk away with extra cash. You can also workout an attractive rebate system to entice your affiliates to sell more.

Beside a well crafted compensation package to attract your potential partners, you also need to create sales tools that can produce results for your partners to use and easily accessible. Provide a quick login to partners resources and make ad banners, links, copy writings, etc, easily accessible will make your partners more willingly to sell your stuffs.

With all these recruiting approach in mind and get it done for your potential affiliate partners and if they are excited and motivated to promote your product or service with full attention, then you have successfully created a partners management system.

3 May 2010
Three Important Factors To Look For In A Web Hosting Package

A good website is a necessity for businesses today. It’s easy to make one, but to have customers browse and use it is altogether a different matter. This is why it’s important to carefully choose the right web hosting package for your company. Here are some tips in finding one:

Technical Support. A web hosting company with a good customer service base is essential that I put this one top of every other factor. The support must be up and ready 24/7. You must be able to reach them through phone calls and emails quickly. The staff must be able to handle your problems efficiently and capably; they must be able to know the cause within a day. It is also ideal to have your own account manager, someone who will know your account closely.

Quality of Service. As with any decent packages, a customer should always get the bang from his/ her buck – but that doesn’t mean the services shouldn’t be reliable. Your website should be quickly accessible to people at all times. The differences between web hosting packages are usually on two factors: the amount of disk space given to your website, and the additional features and/or applications that you can use to manage it.

Whatever the case may be, the web hosting provider must have the latest technology (for example, support for your favorite scripting language, or perhaps faster tools for uploading your website, or even better, updated and secure database access for your precious information) on hand for its customers. Their service must also be flexible enough to allow the future growth of the website, as well as to add more features for its enhancement.

Server Location. Like physical stores, locations are also important to virtual ones. The physical location of your server can affect the performance of your website to your intended clients. Even if the global Internet backbone is quite fast nowadays, the delivery speed of your website to your target will still depend on the local backbone – and that is not always to reliable.

Hence, the nearer your server is to your intended targets, the less you’ll have to worry about whether or not they’ll be able to quickly see your website. Of course, I’m talking about physical internetwork connections. Website performance also depends on other aspects such as the server’s and/or the web hosting provider’s firewall and proxy settings, security filters, caching policies, and many more.

The web hosting provider must have security features that are lenient enough that it will not hinder your any aspect of website, but should also be secure enough to ward off any web attacks or hacking attempts.

2 May 2010
Gravatar WordPress for Creating a Unique Online Identity

Many website owners interested in building a brand through online advertising and marketing techniques build strong customer relationships in order to earn fame and fortune through a unique identity on the gravatar. The gravatar WordPress is associated with the brand identity of the company and serves as an effective verbal and visual formula that brings credibility and recognition on the overcrowded internet.

Learning about the attributes of a gravatar is a crash course, in creating a unique identity on the internet. When the audience recognizes the identity of the website, it is easier to get the message across the target audience. The gravatar WordPress is the channel for creating a strong, consistent and relevant face value on the internet. Therefore, it is important to make sure that the gravatar represents the company in every way that can be recognized at a glance. The right usage of a gravatar not only creates a unique identity on the internet, but also hits home with the consumer market.

Therefore it is essential to create a dynamic gravatar WordPress personality on the World Wide Web. The developers at WordPress have created additional tools like the gravatar.com plug-in and the gravatar’s 2 enchanted caching plug-in. A WordPress user can easily install the additional plug-ins by following the step by step instruction in the plug-in manual. Today, gravatars are very much in demand, as more and more companies as well as individual bloggers are interested in creating a unique gravatar for their website.

Due to a rise in the demand for gravatar applications, the latest version of WordPress 2.5 comes with preinstalled additional plug-ins for generating gravatars for the website. The users can conveniently made alterations in the gravatars according to the needs and requirements of the company. This can be done by simply navigating to the discussion administration panel in the settings mode. Therefore, gravatar WordPress marks the convergence of wordpress users with gravatars in their web design.

These globally recognized gravatars represent the icon, representation, or as a used tool for the internet. They are also involved in social networking websites associated with the website design. Today, there is immense competition on the internet and many companies are making use of the gravatars as a way of identifying themselves in the virtual crowd. It has been estimated that almost every user on the internet, whether a blogger or a major corporate has at least one gravatar on the World Wide Web.

1 May 2010
Getting Connected to Internet – Demand of the Modern Generation

Getting connected to internet is the demand of the day, as internet connectivity has become the focus all the modern technology. The modern generation is constantly connected on the internet either by browsing the internet, or posting their latest musings and photographs on the social networking websites.

There is mobile technology, where the users can connect to the World Wide Web with the aid of the mobile phone and iPhones. But there are very few people who actually take time out to understand the concept of the one thing that is empowering their life- the Internet. Most people have a misconception that internet is free, as the governments from around the globe have funded large tracts of the network with tax money.

In fact, in the early days, the internet access was free as they were protected from additional costs. Internet comes with its plethora of information that mostly is available for free reading. But, it is a fact the internet is not free, and it is a large commercial industry that is funded by you as a customer of the ISP service. Each of the internet companies operates on a wide area network, and as you register with the ISP of the network, you are automatically logged on to the network.

This is the best way to get in touch with everybody else on the internet as most of the ISP companies concentrate on regulating traffic with their routers and achieving a competitive edge over the others in the ISP market.

One can also choose to get connected to internet through the local service providers. They function by purchasing bandwidth from the national providers who resell it. When hiring the local ISP services, it is essential to take into consideration the speed, network loading time, quality of the company and network operations support as they affect the quality of service. It is also important to take into consideration your needs and your ISP providers capabilities before hiring the ISP service.

It is always useful to gain knowledge about understanding the communication infrastructure required for getting connected to internet. One can get familiar with the various data link protocols, including PPP, frame relay, HDLC and much more. One should also take note of the physical connection types like the high speed internet leased line, ISDN and SONET and router configuration for connectivity.

Other aspects of getting connected to internet include internet security, firewalls and proxy servers. The DNS configuration, mail, www, news and FTP are a part and parcel of every ISP connection. It is also useful to be aware of the methodology of extending internet connection to desktops and other operating systems.

30 Apr 2010
Slide Directories Can Give Your Web Site Traffic Too

Slide directories can bring high quality traffic to your web site too if you do it correctly and consistently. If you are a regular blogger, you should have lot of blog posts by now. You can reuse them by turning it into slide presentation and generate more traffic to your website.

To get your slide ready to be placed online, you can turn your blog posts into slide presentation. You can use Microsoft Powerpoint if you are a Windows User or Apple Keynotes for Mac user. Extract your blog posts into points form and present it in the slides.

Decorate your slides with pictures to illustrate your points. You can highlight your points or keywords by bolding them. Do whatever it takes to make it attractive to your viewers. If you do not have pictures or graphics suitable for your presentation, you can do a search on Google for royalty free graphic. There are a lot of websites out there that can offer you royalty free graphic if you give the creator proper credit to their works.

If your website is new and do not have enough contents to reuse for slide presentation, you can look at PLR (Private Label Rights) materials. Customize the PLR materials you have acquire to the requirement of your presentation. Before using PLR materials, you may want to browse through the slide directories to check for similar contents before uploading to these slide directories.

To get your slides searchable, you need to optimize it for the search engines. Add keywords to the slide title. Make tag and description of your slides same as the title. If ten slides a day for submission, by the tenth day you should see great results coming to your desired website.

To get good traffic coming to your desired website you have to submit one hundred slides to see the result. Reaching one hundred slides is not difficult, if you do ten slides a day you have one hundred slides in ten days. It is not difficult if you are discipline enough. The most important skill you need is ‘cut and paste’. Learn to do it fast and you can accomplish a lot in a day.

When your slides are ready for presentation, you can submit them to slide directories. The popular ones are slideshare.net, scribd.com, and 4share.com. Some of these sites accept PDF too. Every slide presentation websites have their own features and strength. Try them all and use the one that suit you the best and give you the result you want.

With little effort and discipline, slide submissions to these directories will bring to your web site traffic you desire.

30 Apr 2010
Application of Facebook Button for Internet Marketing

Today, more and more website owners are requesting web hosting companies for a Facebook button for website. There is a growing trend, where companies are looking for ways to be super wired with socially networked cause that will change the way corporations approach the consumers on the internet. The Facebook button for website is a valuable option offered by Facebook and is a major marketing strategy.

Some of the latest techniques are being applied by internet users that revolutionize the way people are doing their day to day errands on the internet. There are charities asking people for money, political candidates are trying to get their message across in order to attain votes or just to have a technical edge over their competitors; and it also gives in insight into the way ordinary Americans view their place in the world.

Putting the button of Facebook for website is a new way of drawing traffic to the website by creating linkages. This technique also shows how corporate can participate in a way never before as they take part in creating volunteer opportunities with Facebook.

One can also engage in a direct dialogue about website by putting the Facebook button for website. Today, the consumers are more interested in various causes aimed at spreading awareness on the internet. These causes are supported by companies, to stock prices sales and revenue. Facebook button for website is the gateway to anybody interested in understanding the social impact of various causes that are being supported by the company.

It also reflects the environmental responsibility of the company that is generated by an underlying impulse to help others by leveraging the major social network to effective positive change, thus improving communities and also changing the world.

The application of Facebook button for website is a way to make a maximum impact on the website with the Facebook social networking website. It is also a channel for getting into the Facebook community for getting a higher level of visibility on the internet. Furthermore, it is also a way of creating a backlog with the Facebook button in order to attract paying customers from around the globe.

It is also the license for promoting the product and services of the website with free Facebook marketplace exposure. Thus by creating Facebook button on internet websites created by the best web hosting services, it is possible to achieve maximum results at minimum costs.

29 Apr 2010