中文搜索引擎优化大本营

Author: Hosea

  • Why Baidu Is More Popular Than Google in China

    Why Baidu Is More Popular Than Google in China

    As Featured On EzineArticles.comSEO
    SEO, search engine optimization, is surely dominating the Internet marketing industry. It is one of the most reliable forms of Internet marketing today and it is preferred by businesses from all around the globe in their attempt to gain leverage in their respective fields or niches, including those based in China.

    China
    Once called the “Sleeping Giant,”  in Central Asia is no longer in deep slumber as far as business opportunities are concerned. China as a nation is booming, generating billions of dollars a year in numerous industries, including tourism, entertainment, and information technology, which involves the use of Chinese search engine.

    The Internet
    The Internet is perhaps the greatest contribution of man to today’s modern world. With the World Wide Web, people have access to practically everything. They can be in touch with their families, friends, and business contacts. They can have information they need at the click of a mouse. With laptops being manufactured and sold in bulks, people can now enjoy powers beyond their comprehension anytime they want.

    Coming Together
    The Internet, also known as the World Wide Web, no doubt plays an increasingly significant role for businesses worldwide. This fact rings no truer than in China. In this country, the role of a company’s website has evolved amazingly from being a simple type of catalogue where products and services as well as the company’s basic information can be displayed, to an indispensable marketing tool – the best source for leads and new clients. Having a great degree of online visibility on a leading Chinese search engine has become the primary goal of companies; online visibility is a crucial aspect in a company’s success and profitability in China.

    And that is why Baidu is more popular than Google in China. Baidu offers their Chinese clients from big and small companies alike to promote their businesses in a way that appeals to the Chinese. The SEO rules for the Internet market of China are different than that of another country, particularly the US. The core difference lies in content.

    Baidu is sensitive to content, which suits the Chinese audience perfectly fine. Remember, although China has awakened, it is still pretty much a conservative nation. Thus, websites that contain sensitive information are instantly blacklisted or taken off the list.

    Unlike the American audience, with which Google succeeds, the Chinese audience is more careful with their inquiries, taking extra care with spelling and syntax, even when using a Chinese search engine. It is not as surprising as some people think; the Chinese government has realized the importance of the English language and has encouraged their people to study it – and typing in search engines in practice. Baidu has taken these things into consideration, filtering out blogs and forums accordingly.

  • Tips to Help People Do SEO in the Chinese Market

    Tips to Help People Do SEO in the Chinese Market

    As Featured On EzineArticles.comSearch Engine Optimization, which is abbreviated as SEO, has become a leading Internet marketing tool. These days, if you want to reach a bigger market and earn bigger profits, you need to have a tried and tested strategy to be implemented in your website, which in itself must be designed in such a way as to attract and maintain customers. While SEO can be applied in any business from whichever part of the world, some countries have unique rules to follow which make business more challenging and exciting than usual.

    For instance, the services for SEO in China are different from the services for SEO in the United States. For instance, Chinese companies generally charge by the keyword in SEO for the Chinese market. A top-ten listing for a particular “cool word” (a word that has low return results in Google) may cost you 8,000 RMB a word/year. On the other hand, a “hot word” (a word that has high return results) may cost you 20,000 to 30,000 RMB a word/year. It is important to understand and embrace this difference in SEO culture; that is the only way to ride it and make profit from it.

    Baidu vs. Google: Content-consciousness is cool in China
    Indeed, SEO for the Chinese market is unique. One concrete piece of evidence that China has a different SEO perspective is the fact that Baidu, not Google, dominates the search engines in this country. The primary reason for this, as experts have revealed in various studies, is Baidu’s content-oriented policy. Baidu is no doubt extra sensitive to the information posted in a blog or forum. Adult content, such as pornography, and forbidden words by the Chinese government, are a complete no-no if you want not just one page but the whole of your website to rank high in this search engine.

    Of course, it is important to optimize page titles, headings, and keyword density. These factors all affect content description, which Baidu, the leading search engine in China, prioritizes. Do take note, however, that anchor-texts for incoming links, which seem to be an imperative SEO factor for Google, matters very little for Baidu, so do not dwell on these things if your target are Chinese search engines. Also, do not spend so much time duplicating content for SEO for the Chinese market – Baidu does not care much for this, either.

    Content translation is also a key factor in the success of a blog for a business based in China. Automatic tools are available these days for translating site content. This can give you better exposure than you think; many bloggers using automatic tools for translation have reported relative success. Some companies even invest on human resources to have their blog or website’s content translated in order to reach the seemingly elusive – yet very loyal – Chinese Chinese audience.

  • The Best of Twitter Marketing from Moonfruit

    One of the hardest markets to crack is the web hosting business. There are so many hosting services to choose from, which mean that competition is very tight in the market. It is often said that small fish cannot make it in big waters, especially when those waters have even bigger fish.

    A good example of a small-time web hosting company is Moonfruit. Moonfruit is a small British web hosting company. If you have ever tried Googling the phrase “web hosting service,” you would know exactly how big the competition is for Moonfruit. Moonfruit is a small web hosting business that is currently competing with large hosting sites like HostGator and GoDaddy.

    Although it’s difficult for small businesses to stand out in a dense market, it is not impossible. The key to winning, regardless of your size, is to market yourself the right way. There are several things you have to consider when planning on marketing a small business.

    First, you should know where the market is. Second, you should make yourself visible to them. And third, give them a reason why they should go for your service. This is exactly what Moonfruit did. Studying social media trends, Moonfruit started marketing their services in the microblog Twitter. Twitter marketing is currently one of the best ways to promote your business online. But no all succeed in Twitter marketing. It requires a lot of homework before it can be effective.

    Moonfruit studied the social media trends of today and found ways to attract quite a following. In Twitter marketing, the main point is to get a big following. This following will be redirected to the business’ actual site and thus generate more web traffic for the business website. It is not easy to get a strong following, but Moonfruit was very successful in doing this. Their following surged after they started a contest for their followers. But what broke the deal way the contest’s very appealing prize─ a Macbook Pro.

    The result of this ploy was simply smashing. In that short time period, Moonfruit became a household name. Everyone who was on Twitter knew them and knew what their business was all about. After the contest, everyone had Moonfruit in mind for their web hosting services. Moonfruit followed social media trends and executed their marketing strategy in Twitter very effectively.

    Thanks to Twitter, after ten years in the business, Moonfruit is now one of the most popular web hosting services available. Moonfruit’s success is the result of great social media marketing.

  • 导致未成年人涉网犯罪的原因分析

    导致未成年涉网犯罪的原因非常多样化。从这些少年的自身来看，他们正处于青春发育期和叛逆的年龄阶段。他们的生理和心理方面都属于不成熟阶段，对法律意识更是浅薄。强烈的好奇心和冲动行为是促使他们迷失方向步入犯罪道路的内在因素。除了内在因素，更有三大重要的外部因素影响。

    一、一些网络色情、暴力、赌博等不良信息严重影响青少年的健康和发育，导致那些沉迷网络的少年个性偏激而造成犯罪。

    二、家庭与学校的管理疏漏。很多家庭对于孩子的上网行为都不闻不问，放任孩子沉迷网络。一些学校虽然重视学生学习的能力培养，却没有重视对学生道德法制的教育。不能让学生正确的认识和使用网络。

    三、社会放纵的因素。很多网吧都随意接纳未成年学生和少年上网。一些黑网吧更是利用各种手段吸引青少年上网，甚至提供吃住一条龙的服务。

    为了预防少年走入犯罪道路，家长和学校都要承担起责任认真教育孩子正确使用网络，树立法制道德观念。使每个少年都养成文明上网的良好习惯，彻底避开互联网的负面影响和侵害。国家政府部门有效整顿网络健康秩序，使互联网服务商业负起社会责任关心未成年人的健康，让孩子拥有一个属于自己的绿色网络空间。

  • Baidu PPC (Pay per Click) Phoenix Nest to Enhance Website Exposure

    Baidu PPC (Pay per Click) Phoenix Nest to Enhance Website Exposure

    As Featured On EzineArticles.comStill reigning supreme over several other search engine companies in the country, Baidu Chinese produced yet another high quality service for their clients, Baidu PPC Phoenix Nest. Baidu PPC Phoenix Nest, also called Baidu Search Marketing Pro, is a program for the search engine’s advertisers. This program aims to allow advertisers to manipulate their own PPC accounts in the search engine, enabling them to qualify for top positions in the results of Baidu’s keyword searches. Aside from the top ranks in the results, websites with excellently managed PPC accounts are also eligible to be placed on the right side of the search results, making them very much noticeable to the public’s eyes.

    Baidu PPC Phoenix Nest is an online promotion for different advertising companies. It is a kind of SEO campaign wherein clients pay for their positions on the search engine results. With such a minimal investment, clients are guaranteed of an increased volume of customers. This is done through a careful manipulation of a PPC account, using the keyword suggestion tools provided in it and of course, paying the required fee for the search engine’s services.

    To manage your Baidu PPC Phoenix Nest and attract numerous potential customers, follow this guide on how to use your Pay per Click account.

    1. To set up your account, go to the Baidu website, www.baidu.com and click in the link of PPC or Paid Search.
    2. The company’s site is in the Chinese language only. So if you are not speaking the language but still want to advertise in the country, contact Baidu’s SEM experts to help you with your account. The experts will assist you in choosing the keywords and advertisement for your site.
    3. The structure of your Baidu PPC Phoenix Nest account includes your account, campaign, ad group and your keyword and ads, respectively. Baidu Phoenix Nest allows different keyword relationships to your account, such as one keyword is to one ad and many keywords to one ad. Be familiar with these parts so that you can use them to improve your website. It is advisable that you control the money you spend for your PPC account. Not managing your investment might as well ruin your chances of earning from this online marketing strategy.
    4. There is a keyword research tool in your PPC account, use it. This will help you create product reviews or articles with specially targeted keywords. If optimized properly, your website will surely arrive at the top spots in search engine results.
    5. There are three types of keyword matches for your website. These are the right, broad and exact matches. Make sure that you select the appropriate type of keyword match to achieve optimum results for your site.
  • What Is Geotagging on Twitter?

    What Is Geotagging on Twitter?

    As Featured On EzineArticles.comGeotagging twitter allows you to input your exact location in a tweet. It is a new feature by Twitter, where you post your specific location down to the exact latitude and longitude coordinates. These coordinates are known as the geo tag.

    Why would you want to geo tag Twitter? You would not want to risk your own privacy. People will know your specific location, at any time and place. This is a potentially dangerous tool that can be abused by stalkers and criminals.

    First of all, you do not have to go all paranoid. Twitter is, essentially, a public broadcasting system. It is more of a public message for your friends to know who, what, when and where you are. You can pretty much say as much or as little information as you can. You can brag about your current trip in Italy. Or you can invite your friends to visit you at the café you are currently at. You can even tweet about robbing the bank in your local town. That will help the local police a lot.

    Geotagging Twitter Option in Your Account SettingHow do you geo tag? It only takes a few steps. First of all, turn on your geotagging feature on your Twitter account under the Settings menu. Geotagging twitter is turned off by default. The next thing to do is to download cell phone applications that can attach geo tags. Twitter alone cannot attach geo tags. You will need third party Twitter applications for this. One good app for this is Tweetdeck, Gowalla or Foursquare.

    Many people fail to see the importance of geotagging, but they prove an invaluable tool for marketing and promoting businesses. It is an innovative tool for informing your customers about your business. How? For example, a tourist comes to your town and would like to find a place to eat. They can do so by checking Twitter to see nearby restaurants in his location. He can also read reviews, recommendations and comments posted by others. This will prove invaluable to your business and the customers as well.

    What are other instances where geo tags will prove helpful? An individual may have heard of great recommendations from a friend and would like to try your services. Maps may prove helpful, but they can be confusing and they are hard to come by. Geo tags are easier to access.

    For now, many business establishments have used this method for their business advantage. Whether geotagging remains a mere fad or a lasting marketing tool remains to be seen. For now, it is very effective in expanding your reach to a wider audience.

  • 保障未成年人上网安全的治理分析

    保障未成人上网安全的问题是世界各国极度关注的话题。根据国际电联引用相关报告称，每年有五分之一的儿童会成为恋童癖与掠夺者的追寻对象。为了加强和保障儿童可以安全的使用互联网，我国政府综合了世界各国的做法作为引荐来探讨治理分析。

    保障未成年人上网安全的三大重点为：

    一、杜绝网络淫乱、色情等不良信息对儿童身心健康的侵害。

    二、防止儿童的住址、电话、姓名等个人资料在网上泄露，继而使不法分子有机可乘。

    三、加强监管和控制儿童使用交友网站、聊天室等，以免儿童受到不法分子的诱骗。

    目前，世界各国都在为保证儿童上网的安全问题做出不断的努力。我国在保证儿童安全上网方面使用“硬环境”与“软环境”兼施的治理方针。硬环境是指对于网络色情、暴力、诈骗等不良信息的治理。软环境是指对那些不适应儿童使用和参与的网站、聊天室等加强管理规范。

    近年来，政府部门对于硬环境的管理取得了一定的成效，但在软环境方面还有一定的差距。在政策规范和行业自律方面需要进一步的加强和落实。特别是在学校与家庭这个关键环节，政府部门应有计划、有组织的开展以保护儿童上网安全为中心的教育宣传和技能培训。向家庭和学校提供过滤网络不良信息的软件，推荐适应儿童上网需要的网络应用软件及工具，充分满足未成年人上网的需要。在家里，家长最好与孩子一起上网，并于孩子商量规定好一定的上网时间。在学校，应当规定学生须在老师在场的情况下上网。把监管与制止相结合来全面保护孩子的上网安全问题。

  • The Best of Twitter Marketing from Kodak

    In today’s camera and photography market, competition is very tight, especially now that SLR and DSLR cameras are popular. Kodak is a well-know and trusted camera company both in the United States and across the globe. But when it comes to professional cameras, people tend to prefer brands like Nikon and Canon over Kodak. This is currently Kodak’s biggest problem.

    The professional camera’s segment of the camera and photography market is very promising. SLR and DLSR cameras are a luxury, but a lot of people are investing in them. Also, once you commit to a brand of professional camera, you stick to it as you get upgrades for you unit. This generates quite an income for the company. Kodak is lagging behind in this segment and they desperately need to get into it.

    The reason for Kodak’s problem isn’t because they aren’t as good as their competition. Their actual problem is that people don’t see their outputs. In truth, Kodak produces great photos and can easily match what a Canon or Nikon camera can produce. But since not a lot of people know about it, consumers tend to assume that they are not that good.

    What Kodak needs to do is to show people the quality of their work. And there is no better way to do this than by employing the tips of social media trends and showing off in social media platforms. Kodak has employed Twitter marketing and other social media marketing techniques to show people in the Internet how good their products are.

    Kodak’s Chief Blogger, Jenny Cisney, has a very active Twitter page that updates followers with developments in Kodak’s camera technology. In order to show people the quality of their products, Jenny posts links to Flickr Photostreams with pictures taken with Kodak cameras. Following social media trends, Kodak has joined in on the Twitter marketing bandwagon to promote their products.

    Their work speaks for themselves; all they needed to do was have people see them. This is definitely one of the best Twitter usages of a company. They promote themselves, not only with Twitter, but also with other related social media platforms.

    Twitter marketing has done wonders for Kodak. Their strategy has resulted in one of the best Twitter success stories. With the help of their Twitter updates that link followers to Kodak’s photo stream site, Kodak sales have improved immensely.

    Because of this, the Twitter community considers them every time they make a camera purchase. Following social media trends have done Kodak very well.

  • Increase Page Rank – 19 Surefire Ideas to Improve and Overcome Page Rank Myths

    Increase Page Rank – 19 Surefire Ideas to Improve and Overcome Page Rank Myths

    As Featured On EzineArticles.comIncrease Page Rank through Google’s search engine and enjoy better marketing position. The secret to Increase Page Rank is based on the number of back links. Back links refer to links that will lead to your website.

    Other effective ways to increase page rank is by doing the following suggestions:

    1. Aside from back links, providing inside links to your website can also help increase your sites page rank. Try to provide additional links to your previous and next articles on your article page.
    2. Update your website regularly by adding new and unique features. This way more web traffic can be generated pushing your rank a notch higher.
    3. Creating sitemaps can also help improve your webpage’s rank. Create an XML site map for Google and text base sitemap for yahoo and then submit it to Google’s and Yahoo’s sitemap. Sign up for a Google account to see your webs weekly statistics.
    4. Trade links with other websites. Place your neighboring website’s link on your webpage and ask them to do the same on their page.
    5. Make sure you situate your primary keywords in your page title, header, and in its content.
      Try to keep your website layout design neat and simple.
    6. Write informational articles and submit it for your webpage. This will help make people perceive that you are an authority in your field.
    7. Consider hiring SEO professionals. This approach may sound a bit costly, but it is actually better rather than burning all your money on a webpage that generates no web traffic.
    8. Make sure you create unique and catchy Meta tag descriptions. Search engines displays these Meta tags in their search results so be sure to make your Meta description creative.
      Remember to always optimize your website.

    Despite adequate information regarding effective ways how to improve your ranking, there are still ideas and suggestions that continue to circulate on the web deemed not really true but still remains practiced by some. Experts call this Page Rank Myths, and here are some of them.

    Common Page Rank Myth Deemed Untrue:

    1. The higher your ranking is, the higher you’re webpage will be in search listing.
    2. Google Toolbar includes your webpage in their List of Page Rank.
    3. It is fully based on the number of back links and incoming links included in your website.
    4. Googling for incoming links using the term ‘link’ will display all your backward links.
    5. Listing your webpage in Open Director Projects will give you and your webpage additional page rank points.
    6. Google heavily considers Meta Tag descriptions to Rank websites.
    7. Google does not and will not indexed dynamic pages in ranking.
    8. Google will not penalize or list your site if you use Pop-ups.
    9. Artificial back links will result to penalty incursion from Google.
  • Why Are You Not Receiving An Error On DoubleClick Ads?

    Why Are You Not Receiving An Error On DoubleClick Ads?

    As Featured On EzineArticles.comDoubleClick is a huge company that develops and provides internet advertising services. Its clientele are wide and varied, including Microsoft, L’Oreal, Motorola, Carlsberg, General Motors, Nike and more. It was founded in 1996 and its headquarters are currently stationed in New York City, the United States. It was already huge enough to tickle the interests of Google. Google purchased and acquired DoubleClick by March of 2008. However, the company has made quite a few controversies. It has made an unfavourable reputation because it makes use of tracking cookies for its advertising purposes.

    DoubleClick Ads are a common tracking cookie placed unto your computer by various web sites. Once your PC is infected by DoubleClick, the parent companies can retrieve confidential information for their personal advantage. Companies will start attacking you with emails and pop up ads based on the tracking information.

    Up front, DoubleClick Ads look like a swell and respectable company. However, not all is what it seems. DoubleClick is linked with controversy because of its spyware qualities. Information from users and how they travel from web site to web site are recorded. They are able to record what commercial advertisements and web sites you select and view while browsing. Thus, DoubleClick is considered a malware and spyware by several organizations.

    DoubleClick Ads have also been criticized for misleading internet users by offering an opt-out option, which is highly ineffective.

    So your PC is already infected with the spyware. How do you get rid of it? Here are easy steps on how to do so:

    Download or purchase a spyware detection and removal software and install it on your computer. The best and most popular software that can do the job are Spybot Search & Destroy and Adaware. They are for free.

    Open the software and perform a scan on the software. Results will show that you have DoubleClick cookies and other types of spyware as well. The program will then give you the option to fix the problems detected.

    Select the option to start removal process. Once the process is complete, reboot the PC and rescan. Check if the DoubleClick cookies no longer show up in the results.

    If it fails to remove the cookies, run another removal process or try another spyware.

    Don’t forget to run the program and scan on a regular basis. You may not know it, but DoubleClick cookies will be downloaded without your knowledge by many web sites. Spyware scans will remove them as quickly as possible.