Author: Hosea

  • 中国互联网网络舆情的三大表现特点

    网络舆情通过互联网的大量信息,以及互联网带来的开放性、及时性和交流性的便利,大力增强了网民情绪的针对性和聚集效应。中国互联网的飞速发展使网络舆情与传统舆情相比存在着许多不同的特点。

    一、极其的丰富性与多元性
    网络传播的形式突破了大众传播单一的线性传播方式,继而形成了信息传播的双向互动形式。在网络里,每个人都可以成为舆论的主体,自由的发表自己的言论和意见。网络传播降低了“把关人”的限制,网民可以使用虚拟名字自由的发表言论。不管你在现实生活中是什么样的背景,都可以在网上尽情地展开讨论,发表意见。在这其中,也有很多人到处散播谣言,唯恐天下不乱。

    二、偏激性大、缺少理性
    网络上许多发言的网民都使用虚拟名字,没有一定的监督和规则限制,自然形成了网民发泄情绪的空间。当一个人在现实生活中受到了挫折或对社会问题有偏激认识时,都会利用网络来发泄自己的情绪。网民在网上的言论目的性不强,很多时候感性往往大于理性。这种缺乏理性偏激的情绪一旦形成规模后,就会对社会治安稳定带来一定的威胁。

    三、及时性和突发性强
    网络传播没有时间和时空的限制,新闻的更新速度非常快。重大新闻事件和灾害事件是群众普遍关注的问题,随时都会迅速吸引观众的眼球而形成舆论。当新闻爆发后,网民可及时跟帖或发帖发表自己的观点。当有一个代表性的帖子得到多数网民的认同之后,就会迅速的被网民转贴或跟贴在网上快速的扩散开来。一个热点的新闻事件加上一个公认的情绪化意见,很可能形成点燃网络舆情舆论的导火线。

  • Baidu English Part 2 – Rules in Baidu SEO Ranking

    Baidu English Part 2 – Rules in Baidu SEO Ranking

    As Featured On EzineArticles.comBaidu is currently China’s number one search engine in its country, and many webmasters who does not naturally reside in China may want to build their own Chinese websites to expand their online business’ exposure. Unfortunately, Baidu English uses a different page ranking algorithm and follows a different rule. So if you want to increase your webpage rank in Baidu search engine, you should at least observe the following rules.

    Rule 1: Avoid Sex Related Content
    If you want to gain a good page rank in Baidu English keep your website free from sex related discussions or contents. Always keep in mind that China is not keenly open to sex talks. Openly discuss about this topic and your website won’t even exist in Baidu’s searches.

    Rule 2: Avoid Contents that Attacks Chinese Government
    Another thing to avoid is to display, write, or submit articles or other related contents that contain malicious and harmful information against the Chinese Government. Baidu does not allow such act.

    Rule 3: Chinese Pinyin Domains
    Baidu loves Pinyin domains. Pinyin domains are mostly written in as a .cn, .org.cn, and .com.cn domains. They love domains like this and are reflective in their search engine responses. So if it is possible to keep a domain name in these formats, its better to name your domain title this way.

    Rule 4: If it’s Possible, Host your site in Mainland China
    Baidu highly prioritizes websites with Chinese IP’s. They instantly give it high page rankings higher than websites that contain non Chinese IP. So it’s highly preferred to host your site in their mainland as Baidu gives in more weight to its local websites.

    Rule 5: Avoid using ISO-8885-1 Coding
    Instead of using web script in your webpage, use GB2312 or UTF-8 instead to gain higher points in rank. In addition, if you’re using a free CMS web script, it’s highly recommended to convert these scripts in to a Chinese script.

    And instead of using Joomla CMS and WordPress, opt for China’s Dede which is CMS’s English counterpart, and so on. Customizing the site should also be simple. Avoid using too much flash, Frames, iFrames, and Javascript.

    Rule 6: Webpage Content
    The number one to be followed in content is to keep everything 100% original. It is also imperative to update the website frequently, at least once a week with fresh and unique features.
    The minimum word requirement in Baidu should not be less than 700 words.

    Rule 7: Redirects 301
    And finally, after managing to change your websites domain name and URL structure, use 301 to redirect your webpage from its old domain version to its new one. Baidu also gives ranking points for 301 redirects so it pays to keep this mind.

  • Baidu English Part 1 – How does Baidu Work?

    Baidu English Part 1 – How does Baidu Work?

    As Featured On EzineArticles.comIf the world has Google as their primary web search engine, China got Baidu English. Just as the infamous Google rules over the war in search engines throughout the world, Baidu too dominates this category in its homeland China. This Chinese based site is currently China’s most popular search engine that leaves Google China second place.

    Baidu uses an unusual page rank algorithm, different from Google and Yahoo. Many people assume that since Baidu has managed to out wit and out shine Google China in SEO supremacy, its algorithm should be closely related to Google China. This assumption, however, is purely false. The website’s search engine still relies on paid links mixed together with natural links. Furthermore, its adopted natural ranking algorithm and SEO rules are not really that complicated. Here is how Baidu English search engine works.

    Meta Tags, Titles, and Descriptions
    Similar to Google, Title still plays major in Baidu’s page ranking and for engine optimization. Unlike Google though, Baidu also considers Meta Tags and Meta keywords in ranking sites. So basically, the best way to improve webpage rank is by writing meaningful and attractive descriptions to a website.

    Searching Related Information
    Keywords and keyword density are also used in searching related information similar to other search engines. The amount of keywords that can be found in a website can greatly affect a webpage ranking. It is also recommended to keep the keyword density around 12-16% for better efficiency.

    Language Content
    Baidu uses Chinese language in its website, but it can also display its context and content in English depending on preference. The option to use English language is available and possible in Baidu. But since not all Chinese citizens are that keen to use Baidu English, Chinese language still remains dominant as language content.

    Alt Tag
    Another way to optimize a website in page ranking is through Alt Tags. Alt Tags are keywords that are associated with Alt text. Alt Tags are effective page rank gainer, however, it is not recommended to overly stuff things with keywords. Baidu may not penalize websites containing stuffed keywords, but it can still affect a webpage’s rank.

    Webpage Links
    Baidu, unlike Google, does not rely on webpage links. The site does not utilize a complex algorithm system in determining the relevance and quality of each links. Baidu relies more on quantity rather than link quality. Placing keywords in internal anchor text can also give positive feeds on the webpage ranking.

    Mainland Servers
    Another way to drastically improve website ranking in Baidu is by hosting sites in Mainland China. China prioritizes website based in China so they get high points and closer ranking easily.

  • Chinese URL – How to Successfully Enter Baidu.com Search Engine Listing

    Chinese URL – How to Successfully Enter Baidu.com Search Engine Listing

    As Featured On EzineArticles.comBaidu Profile
    Baidu.com Inc. or Baidu is a Chinese URL language-based Internet search engine that is popularly known in China. Currently, it is China’s top search engine site that dominates nearly 70% of the Chinese Market. Aside from Chinese language search engine, Baidu is also engaged in Online Marketing operations.

    Furthermore, the company also offers Baidu Union Service, which is a third-party online marketing software that delivers marketing services to its customers. The company mainly operates in China. However, the company has started to expand its operation by opening Baidu Japan. The company also unveiled recently an instant text messaging service called Baidu Hi in 2008. Baidu.com is located in Beijing China that employs 6,552 people.

    SEO Guidelines
    For interested webmasters or websites that are planning to run a SEO campaign using Chinese URL in Baidu, it would be much smarter to familiarize first the lefts and rights of Baidu’s SEO.

    Here are some guidelines on how to improve your page ranking in their SEO listing.

    Chinese URL Rewriting
    And when you are about to engage in Baidu SEO, the important thing to remember here is to keep your URL neat and clean as you possibly can. Your primary goal is to trim all these mess, making it search engine friendly as possible. There are two possible ways where URL rewriting can be applied. Allowing the web host manager do the rewriting needed and by personally managing its code, using creative titles and tags to pages.

    Chinese Character Transliteration
    One effective way of transforming your webpage into a search engine friendly page is by changing your content’s characters, especially your title page in Chinese Pinyin characters.

    This is because Baidu.com mostly weighs its search engine list in:

    1. Recognizing Pinyin Characters
    2. Identifying Pages with Pinyin Words
    3. Combine and link Pinyin Characters with Chinese Characters

    If you are planning to open an online business about fashion using a Chinese website, make sure you put your heading and your subheadings in Chinese text. This way, you’ll be able to increase your page ranking more effectively.

    Transliteration using Drupal
    Drupal is a very powerful web framework, and its one web framework that will definitely help you gain higher ranking position in Baidu.com web search listing.

    Here’s a quick guide in activating Drupal’s module:

    1. Path: Consider renaming your URL using creative aliases
    2. Path Auto: Path Auto provides a modular mechanism that produces automatically effective subheadings for your content. (page titles are examples of these)
    3. Transliteration: this module offers central service in transliterating
  • The Best of Twitter Marketing from Shoemoney

    There are many ways to make profit online these days. A lot of companies claim they can make you richer just by utilizing the online marketing system. But no one rode on the online marketing wave better than Jeremy Schoemaker. Schoemaker is the founder of the Shoemoney Group of Companies, which owns AuctionAds, and eBay marketing affiliate.

    Shoemoney is a very successful company. But as there are so many sites that claim to offer instant online earning these days, Shoemaker has a lot of competition. Moreover, some of Shoemoney’s so-called competition has given online profit a bad name as some of them turn out to be scams. This is the biggest hurdle Shoemoney has to surpass. They need to prove to the online community that they are legitimate.

    One of the best things Shoemoney did to overcome this problem was to show people tangible proof that their system really worked. Twitter marketing is a big income generator for Shoemoney. Here, Jeremy Schoemaker personally microblogs about a lot of companies. In actuality, these companies pay him to do that. So basically, the most important thing he should invest on is a big following. With Twitter marketing, Shoemoney follows social media trends and shows the Twitter community first-hand how it can make money before their very eyes and using their attention.

    Shoemoney gets paid by companies, such as Kmart, to tweet about them. Kmart pays Shoemoney $250 per Tweet. The reason these companies pay him is because a lot of people listen to him. In order for this Twitter marketing technique to succeed, Shoemoney needs to invest on a lot a good following. They were successfully able to do this by giving incentives to followers.

    In short, they ran contest with cool prize and gave giveaways every now and then. These prizes are reserved solely for the loyal followers. Having a good following would make Shoemoney’s Twitter marketing technique successful. Shoemoney doesn’t only follow social media trends; they show you how it’s used properly in Internet marketing.

    This display of practical application not only had Shoemoney making loads of money; it also showed people the effectiveness and the legitimacy of Jeremy Schoemaker’s techniques. It showed how social media trends can be translated into actual profit. What can prove Shoemoney’s legitimacy better than showing people first-hand how the magic is done?

    By getting a good following in Twitter, Shoemoney showed that you can earn money online without breaking much of a sweat. This is definitely one of the best Twitter success stories today.

  • Chinese Government and the Use of Internet

    Chinese Government and the Use of Internet

    As Featured On EzineArticles.comThe focus is on the use of the internet by the Chinese dissidents, members of the Falugong, Tibetan activists and other groups and individuals in the Peoples Republic of China and it also includes member from the abroad who are regarded as subversive by the Chinese authority. It also examines the counter strategies that the Chinese government has employed in their efforts to prevent and minimize the impact of dissident used of the internet. Ultimately it attempts to assess future trends in these areas.

    A comprehensive review of the impact of the Chinese government has been conducted by a survey of the numerous government officials in various categories. This includes the government officials from Washington D.C. and at the home front it includes various members from the Chinese government in Beijing. There has been discussions with dissidents, faulgong members, human rights advocates and academics that have been based in China as well as North America.

    There is a growing record of the information that is gained from the survey and it includes many relevant reports from the western as well as Chinese media. The research also includes a survey of hundreds of Chinese language websites, chat rooms and bulletin board sites available on the Chinese internet. It also includes data gathering from fieldwork in various cities in China and extensive data gathering from other sources. The report also focuses on case study that focuses on China and deals with a number of themes that are relevant to the analysis of the political impact of the internet in various authoritarian states and other non democratic regimes.

    The debate is based on the issue that supports the use of internet by the dissidents as a tool that can be used in order to promote their cause, breaking the barrier of censorship that has been put forth by the Chinese government. It is also important to determine the power and authority of the non-democratic regimes in the Chinese government. It is also more likely that the authoritarian government will use the internet as a tool to press dissent in China by imposing the Chinese internet censorship.

    The Chinese government has been condemned for imposing rules and regulations in order to silence the critics and strengthen its power in China. Today Beijing’s responses have been successful and there are no credible challenges that threaten the existence of the regime. This is prevalent despite the massive amounts of modern telecommunication infrastructure. The scale of China’s information technology modernization suggests that time maybe on the side of the regime’s opposition party.

  • Implications of the Chinese Government

    Implications of the Chinese Government

    As Featured On EzineArticles.comIt is a well known fact that the Chinese civilization is one of the greatest in the entire world. Today China occupies an important position with political governance over its core territory that has remained in power longer than any other nation. The people in China have immense talent and they are very industrious when given the opportunity and Chinese internet is the best platform. Until the time of the French revolution, the Chinese government was probably unparalleled among all communities.

    The Chinese leadership is known to have a bureaucratic sophistication, wealth and as any gallery or library in the world can attest, it is the best in terms of arts crafts and literature. At the beginning of the twentieth century the Chinese authority emerged toppling the monarchy that had stood intermittently for ten times as long as the history of the United States of America. There are very few who know that many remarkable products that are taken for granted and form a part and parcel of our everyday life originated in China. There is gunpowder, printing and the compass just to name a few of the amazing products that were invented by the Chinese.

    The Chinese government has paved the way for progress in astronomy, strategies of warfare and there are many theories of hard nosed statecraft that are visible in the Chinese regime. But according to observers the nineteenth and the twentieth century have been the poorest ones for the Chinese. As according to John Paton Davis who has written a memoir called the Dragon by the Tail is calling upon the Chinese government since the fall of the monarchy in 1911-1912 which has been a disappointment for everyone.

    According to Davis the western businessmen, missionaries and educators who had tried to modernize and christianize have failed. The Japanese militarists that tried to conquer china have failed. The American government, which tried to democratize and unify China, has failed in their venture. Then the Soviet rulers who tried to insinuate control over the Chinese government have failed too. But, it is very regrettable to note that the Chinese government’s own political experiments have failed too.

    After five decades of the Mao Zedong, Deng Xiaoping and Jiang Zemin, the people’s republic of China stands as the most contradictory of the major nations from around the globe. The Chinese state hovers between a set of unsustainable authoritarian traditions cum myths like the Chinese internet censorship and an elusive modern political form to match its now transformed society and economy.

  • Governance of the Internet Freedom of Speech

    Governance of the Internet Freedom of Speech

    As Featured On EzineArticles.comToday nearly ten percent of the world’s population use the World Wide Web and many more people keep on adding to its database every day. With such a growth, the internet stands to become the most powerful tool for connecting, interacting and exchanging views by the people around the world. However, this advancement is viewed in a different way by Chinese government in authority and hence they systemically yet aggressively censor parts of Internet which they feel are damaging to the Chinese society. Anyone who tries to go against this move faces severe legal consequences which also lead to prison.

    According to the global human rights of internet freedom of speech law, this type of association requires new efforts in refuting such restrictions that directly attack the personal freedom. According to the observers, repressive authorities will cease to exist if complete freedom is granted in accessing the material on internet which is nothing but free exchange of views from around the world. According to sources, it is imperative to defend and promote the internet freedom of speech and the citizens of China must speak forcefully in support of the expression on the internet freedom of speech, work internationally or in order to protect peoples internet access and direct international broadcasting bodies to refute and speak out against such uncalled censorship.

    China is not the only non democratic regime that does not allow its people to freely browse the material given on the web and hence grant the internet freedom of speech. There are many other countries like Syria, Tunisia, Saudi Arabia, Cuba, North Korea, and Laos, that are forefront in restricting the freedom on internet. As per the global human rights bodies, these governments use different technical tactics to restrict the access to internet. They do this by not letting internet providing business get privatized, charging heavily on usage of email service which automatically makes it go out of reach of a common man.

    These countries are popular for using firewalls, filters and other devices to block and censor the internet. Keeping an eye on the internet activities of an individual is very common. The repressive Chinese government screens and reads emails messages and other interactive forums and search information by making use of certain keywords.

    It is very common to see that the government authorities restrict the access of an individual to certain sites thus denying internet Freedom of speech. Those who generally come under quick scanner are people who tend to visit financial or economical based, political or religious based websites. These people are initially booked and put in a list. Later action is taken against them. These are some of the known common ways through which government of china puts a ban on browsing World Wide Web freely.

  • Freedom of Speech Law – An Introduction

    Freedom of Speech Law – An Introduction

    As Featured On EzineArticles.com“Freedom of speech law” is frequently quoted by defenders of free speech in China. Yet it is rare to find anyone prepared to defend all expression in every circumstance, especially if the views expressed are contradictory to censorship on the Chinese internet. There is immense confusion regarding modern society and the value and limits of free speech. It is debatable that free speech is worth preserving at any cost. The freedom of speech law is worth defending vigorously even when the observer dislikes what is being spoken.

    The principle is at the heart of democracy, a basic human right and its protection is a mark of a civilized and tolerant society. According to the Universal Declaration of the Human Rights,” Everyone has the right to freedom of speech law of opinion and expression that right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through the media and regardless of frontiers”. It also indicates the free speech principles fundamental importance, but it is also an acknowledgement of how fragile this freedom of speech law can be if it is not protected.

    It is a bulwark against censorship as if it were a legitimate instrument to prevent criticism of the government policy. The temptation to use law or force to gag opponents of one kind or another is difficult to resist. Without freedom to criticize and challenge those acting on our behalf, democracies may degenerate into tyrannies. But it is not just governments that restrict freedom of speech law and it is not just political speech that warrants protection.

    There is immense debate regarding the freedom of speech law, its value and limitations. There are many particular laws that have wider philosophical concern about the moral justification for these laws. It is important for the citizens in China to understand the value of freedom of speech law. There is immense stress on the limitations and censorship on the internet that limits free speech. All human beings have an interest in being allowed to express them and in having the opportunity to hear, read and see other people’s free expression. Free speech is of particular value within a democratic society.

    Belief in the importance of free speech is not an inherited dogma of the enlightenment, though there are many who argue against this notion. The bottom line is that declaring a right to extensive free speech is not shorthand for the protection of the speech of those in position of power whether economic or political. It is important to have an interest in a wide range of citizens being active participants in political debate rather than passive recipients of policy being delivered to them.

  • 中国互联网发展现状-网络不良文化传播治理

    在中国互联网发展现状中,网络不良文化的流行日益严重。一些淫乱色情、封建迷信、虚假诈骗等不良信息在网上传播猖獗,严重污染了网络环境和社会道德风气。网络不良文化的流传已形成社会主义精神文明建设和青少年建康成长的公害,这些问题引起了国家政府部门的高度重视。网络不良文化分为国家法律禁止传播的违法信息和违背社会道德标准的庸俗信息两大类型。

    以下是《互联网信息服务管理办法》规定互联网信息服务提供者不可以在网上制作、传播的信息内容:

    1. 反对国家法律规定基本原则的信息。

    2. 危害国家安全、破坏国家统一及泄露国家机密的信息。

    3. 有损国家民族荣誉及利益的信息。

    4. 挑拨民族团结、怂恿民族仇恨和歧视的信息。

    5. 破坏国家宗教政策,宣扬邪教封建迷信的信息。

    6. 散播谣言、扰乱和破坏社会稳定的信息。

    7. 散播色情、赌博、暴力或挑拨指使犯罪的信息。

    8. 侵犯他人合法权益的信息。

    9. 行政法律法规禁止传播的其他信息。

    在这些网络违法信息中,人们群众呼吁最高的是色情信息,它严重危害了青少年的健康。目前,随着政府部门的打击和治理,中文色情网站在境内已很难立足。许多不法分子已将色情网站服务器搬到了境外,专靠在境外论坛上发帖通过链接传播网址。其次人民投诉最多的就是网上诈骗信息。最常见的是一些中奖信息、股票内幕信息、假学历假证件等诈骗信息。在中国互联网发展现状中对于这些网上违法信息的治理,要采取网上清除信息和网下采取行动查处传播行为人的上下结合方式,彻底铲除违法信息的社会毒瘤。