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Search Engine Optimization, which is abbreviated as SEO, has become a leading Internet marketing tool. These days, if you want to reach a bigger market and earn bigger profits, you need to have a tried and tested strategy to be implemented in your website, which in itself must be designed in such a way as to attract and maintain customers. While SEO can be applied in any business from whichever part of the world, some countries have unique rules to follow which make business more challenging and exciting than usual.

Still reigning supreme over several other search engine companies in the country, Baidu Chinese produced yet another high quality service for their clients, Baidu PPC Phoenix Nest. Baidu PPC Phoenix Nest, also called Baidu Search Marketing Pro, is a program for the search engine’s advertisers. This program aims to allow advertisers to manipulate their own PPC accounts in the search engine, enabling them to qualify for top positions in the results of Baidu’s keyword searches. Aside from the top ranks in the results, websites with excellently managed PPC accounts are also eligible to be placed on the right side of the search results, making them very much noticeable to the public’s eyes.

Increase Page Rank through Google’s search engine and enjoy better marketing position. The secret to Increase Page Rank is based on the number of back links. Back links refer to links that will lead to your website.

Baidu is currently China’s number one search engine in its country, and many webmasters who does not naturally reside in China may want to build their own Chinese websites to expand their online business’ exposure. Unfortunately, Baidu English uses a different page ranking algorithm and follows a different rule. So if you want to increase your webpage rank in Baidu search engine, you should at least observe the following rules.

If the world has Google as their primary web search engine, China got Baidu English. Just as the infamous Google rules over the war in search engines throughout the world, Baidu too dominates this category in its homeland China. This Chinese based site is currently China’s most popular search engine that leaves Google China second place.