Chinese internet market is full of miracles indeed. In recent years, there are a lot of successful websites from China which could influence a lot of people over the world. Since this country has a lot of people using the internet, a lot of businesses would recognize this place as a great opportunity for them to explore new markets. Therefore, you can easily find that there are some businesses which would try to use SEO techniques to target these people in China.
However, you should understand that there are some differences between the cultural background in China and other countries. Therefore, it is not clever to directly apply the SEO techniques used in other countries to Chinese internet market. Before studying something about SEO, people should try to understand the background of the internet usage in China.
First of all, the number of males using the internet is more than females. Compared with the figures in other countries, the situation in China implies that businesses can try to consider more about male products and attract men to purchase the product. Men, somehow, are not like women when it comes to shopping. Men would like convenience and they would not enjoy spending a lot of time to go around the shopping malls. Therefore, eCommerce websites would be an attractive platform for men to go shopping. When conducting SEO for websites, businesses can consider using more words that men would normally try to search.
Secondly, the internet composition in China consists of a large proportion of students. In order words, the purchasing power of the major internet users in China is not very high. Therefore, businesses have to use some keywords such as discounts in order to attract students.
There are more than 70% of users of the internet in China who would try to search in search engines in order to find the products that they need. This means that businesses should focus on developing a comprehensive set of SEO campaigns in order to target the customers well. In other countries, using other methods of online marketing tools may also be important. But in the case of China, the focus should be on SEO.
Moreover, the power of ‘word of the mouth’ is quite great in China. You can find that a lot of people would like to seek advices from the others when they are trying to find something online. Therefore, you should try to build a good and long term customer relationship with those clients in order to make them help spreading the message of your business to the others. A lot of businesses are aware of this form of promotion and they are utilizing this form of channel to promote their products.
To conclude, Chinese internet market is quite unique compared with internet in other countries. Therefore, businesses have to be flexible and change the strategies in order to suit to the local context more. Otherwise, they would not be able to overcome the fierce competition and have a profitable business.