In recent years, the influence of the internet world has reached China. You can easily find that there are people surfing the internet in China. In the past, there would not be a lot of people using laptops in China but there are plenty of people using it everywhere in China. Moreover, the use of mobile phones to surf the internet has encouraged a lot of people to use the Internet as well.
Therefore, a lot of people would like to study Chinese internet market and then create opportunities for businesses to leverage the characteristics in this market in order to earn. You can easily find that there are people who are interested in establishing a business in China. Therefore, it is the key for any parties to understand the characteristics of Chinese internet market first.
According to some statistical researches, it was found that a large proportion of users of the internet in China are students and some corporate staff. For students, they may not have a strong purchasing power but they may have this form of power in the future. Therefore, a lot of businesses are advised not to use short term strategies to promote the businesses. Instead, they are advised to spend efforts to build a good relationship with these teenagers and students so that they would return to buy when they have the purchasing power. Therefore, a possible strategy is that the businesses can try to use SEO to target the corporate staff and they can also use some minor keywords of images to target the students.
On the other hand, businesses should be aware of that the average income of citizens in China is actually around RMB 500 per month. Therefore, the general public would not try to buy a lot of luxurious products. Businesses should try to use some usual keywords to do SEO for the website instead of using a lot of keywords like “expensive” or “luxurious” if they want to target the general public. Otherwise, they would not receive good traffic because the customers actually would not do this kind of search online.
In recent years, there is an increasing number of accesses of internet from mobile phone. Therefore, SEO techniques should be integrated to website design to make the website more convenient for people to surf with mobile phone. In order words, the images or videos used for SEO should not be bulky or otherwise it would require a long period of time for the devices to load those images and this would be annoying to the customers.
To conclude, Chinese internet market is a unique market and there are a lot of features which are different from the internet world in other parts of the world. Any businesses which are interested in this market have to understand the unique culture in order to build a long term relationship with the clients. Chinese people would like to establish long term relationship with people and businesses. Therefore, the work to target long term customers would surely pay.