Baidu PPC (Pay per Click) Phoenix Nest to Enhance Website Exposure

As Featured On EzineArticles.comStill reigning supreme over several other search engine companies in the country, Baidu Chinese produced yet another high quality service for their clients, Baidu PPC Phoenix Nest. Baidu PPC Phoenix Nest, also called Baidu Search Marketing Pro, is a program for the search engine’s advertisers. This program aims to allow advertisers to manipulate their own PPC accounts in the search engine, enabling them to qualify for top positions in the results of Baidu’s keyword searches. Aside from the top ranks in the results, websites with excellently managed PPC accounts are also eligible to be placed on the right side of the search results, making them very much noticeable to the public’s eyes.

Baidu PPC Phoenix Nest is an online promotion for different advertising companies. It is a kind of SEO campaign wherein clients pay for their positions on the search engine results. With such a minimal investment, clients are guaranteed of an increased volume of customers. This is done through a careful manipulation of a PPC account, using the keyword suggestion tools provided in it and of course, paying the required fee for the search engine’s services.

To manage your Baidu PPC Phoenix Nest and attract numerous potential customers, follow this guide on how to use your Pay per Click account.

  1. To set up your account, go to the Baidu website, and click in the link of PPC or Paid Search.
  2. The company’s site is in the Chinese language only. So if you are not speaking the language but still want to advertise in the country, contact Baidu’s SEM experts to help you with your account. The experts will assist you in choosing the keywords and advertisement for your site.
  3. The structure of your Baidu PPC Phoenix Nest account includes your account, campaign, ad group and your keyword and ads, respectively. Baidu Phoenix Nest allows different keyword relationships to your account, such as one keyword is to one ad and many keywords to one ad. Be familiar with these parts so that you can use them to improve your website. It is advisable that you control the money you spend for your PPC account. Not managing your investment might as well ruin your chances of earning from this online marketing strategy.
  4. There is a keyword research tool in your PPC account, use it. This will help you create product reviews or articles with specially targeted keywords. If optimized properly, your website will surely arrive at the top spots in search engine results.
  5. There are three types of keyword matches for your website. These are the right, broad and exact matches. Make sure that you select the appropriate type of keyword match to achieve optimum results for your site.

5 Responses to Baidu PPC (Pay per Click) Phoenix Nest to Enhance Website Exposure

  1. Hosea 30 Dec 2010 at 02:49 #

    Thank you for the compliment!

  2. Elena 17 Mar 2011 at 22:42 #

    Looking to place a contextual advertisement on

    Please, provide us with the information on the following:

    - Does Baidu work only with the Chinese companies?
    - Which are the Baidu partners (ex. Google- and – Google Awards). And could the advertisement be shown only on Baidu exclusively of its partners?
    - Who will be in control of the interface, your agency or us?
    - How would the rates be controlled and by whom (your agency or us)?
    - Who will prepare the keywords?
    - Is it possible to share the same URL with Google?
    - Will the advertisement be viewed in the entire China or we can select the regions?
    - Please, advice on your price rates per month.

    Looking forward to hearing from you.

    • Hosea 18 Mar 2011 at 00:40 #

      At the moment we do not provide advertising on Baidu. Thank you for your interest in our website.


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