With around 27 million usages per month in the US alone, Twitter is a global phenomenon. The social networking and micro-blogging site had grown multi-fold since its launch in 2006, with forecasted revenues up to $140 million by the end of 2010. There is no surprise that there enterprising people out there who want a piece of the birdie pie too.
Simply put, the role of these ads advertisement web companies is to be the intermediary between the sellers who need to promote their product (the advertisers) and the tweeters who will post tweet ads for them (the publishers).
For publishers, the first step is to sign up into the ad company website. Once logged in, they need to set their payment terms, including setting the price for the tweets. Advertisers will then select the publisher they like to represent them (or looking at the other side, publishers will then choose which advertisement offer they like to accept). Once everyone agrees, it is up to the advertising company to assist both advertisers and publishers, from checking up on the tweet ads made, to facilitating the payment given to the publisher.
While the steps are generally the same, details of the offers to advertisers and publishers depend on the advertisement intermediary.
Tweet price. While the publisher can set the price for tweet ads, the actual earnings depends on many things. One important factor to consider is if the ad company has ‘compensation options’ for the publisher to choose from. For example, Magpie (be-a-magpie.com) has options for per-click, per-view, per-sale, or per-lead payments. Many cases, the only option offered is a pay-per-click one; if this is the case, it would be better to know the how much is given per click.
Celebrities and followed tweets. Advertisers give more money if you are a celebrity (both online or offline), as well as if you have many tweet followers. A good example is Sponsored Tweets (sponsoredtweets.com) which offers exclusive programs for celebrities.
Selling your twitter account? Some advertisement company (e.g., Twittad, www.twittad.com) lets you sell your account to advertisers.
Cashing out. A tweeter must know if he can actually have an earning do thing this. Sponsored Tweets and Magpie have $50 and EUR50 respectively as cash-out price. For AdCause (adcause.com), it is $25. Revtwt (revtwt.com) is lowest at $20. Also note that some advertisement company can only pay via Paypal.
Check out their reputation. It is a wild world out there so be wary of advertising services with bad reputations. Check out the ad company’s credentials. Also note that even if the company is legitimate, it may not be giving that best deals to the publishers. Research for payment proofs online and read experiences from past publishers. Ask how much are the actual earnings, if there are unexplained trimmings, and how many tweets and followers do publishers have to have to earn reasonably. Use these companies at your own risk.