One of the biggest online marketing techniques today is social media marketing. Online businesses can study current social media trends and tap into social media platforms to market their products and services. This is a very effective technique and has worked wonders for so many companies already. When you run your business online, it is important to market it well as there is a lot of competition.
Namecheap is one company that is employing Twitter marketing. Namecheap is a small company comprised of only 70 people. Their main line of business is selling domain names. If you have every tried searching for domain name providers in the Internet, you would know that Namecheap has a lot of competition. This is the primary hurdle the company has to overcome.
Twitter marketing is the perfect solution to Namecheap’s problems. Twitter is a social media platform that serves as a networked microblog. After studying social media trends, an online company can apply best Twitter practices and promote themselves to members of the Twitter community. Twitter is a very effective platform for online marketing and has done wonders for a lot of online businesses already. Namecheap just needs to put themselves out there and get as much followers as possible. Getting a lot of followers is one of the best Twitter practices for online businesses promoting themselves online. As simple as it is, Twitter can present great opportunities to businesses.
Namecheap has employed one of the best Twitter marketing techniques− Twitter contests. Namecheap offered their best Twitter followers a way to win freebies just helping to promote the company in the simplest way they can. One example is Namecheap’s trivia contest where they held hourly trivia contests and offered the first three Twitters one-year free domain registration. Everyone wanted a free domain registration. People were so delighted with the contest that they Twittered about it to everyone they knew. The contest spread like wildfire in the Twitter community, eventually making Namecheap a well-recognized name. Followers jumped from 200 to 4,000 in a month.
After following social media trends, Namecheap was successfully able to infiltrate the Twitter community, instantly making their small company a popular service provider for domain name registration. Their effective Twitter marketing led to a 10% increase in their website traffic and a 20% increase in their domain name registrations. Without a doubt, Twitter helped their business immensely. After years of being in the business, Namecheap now has their biggest customer base ever. This is all thanks to effecting social media marketing.