SEO and SEM in China

As Featured On EzineArticles.comWith the advent of internet, the Chinese people are shopping and learning new ways, thus the ecommerce sector is evolving at fast pace in order to meet the needs and requirements of the wide variety of clientele. Today, a large number of Chinese internet users like to shop online but have very little idea about China SEO strategies involved in the process of internet shopping.

According to a survey conducted on the statistics of internet users in the year 2009, it has been found that 69.4% of Chinese internet users had used search engines and this has gone up by 1.4% from the end of 2008. Today, internet has become a major life aid as more and more people are making use of the internet for doing their work.

In China, China SEO has become the latest buzzword as the Chinese internet users are constantly making use of the major search engines like Google, Bing, etc in order to find information about the various products and services that they would other wise have to gather from sales representative or any other source like the TV Commercials or through spam mail. Therefore, in order to conform to the standards, the ecommerce industry and China SEO need to work together, in order to bring about a revolution in marketing on the World Wide Web. Chinese internet users looking for information about products and services rely on the blogosphere for referrals, before venturing into online shopping.

Blogosphere has a large amount of information contained in various blogs available with the website. The China SEO has been evolving at a fast pace and more number of websites involved in ecommerce are making use of the blogosphere to propel the sales of their products and services. Social Networking websites are very crucial for gaining informational as well as shopping for the products and services available on the internet. Today, the social networking websites have become almost addicting as more number of Chinese users like to stay connected at all times for social networking and shopping online.

The most popular mode of communication on the internet is email, instant messages and blogs. In the year 2009, the Chinese users that own a blog have reached 53.8%. There has been a phenomenal increase in the figures. The rate at which the internet users update their blogs is 35.2%. In fact, today most blogging websites have converted into interactive social websites that are instrumental in directing the customer to the ecommerce site.

In order to be successful in the online venture, China SEO experts suggest new ways in order to match the way the internet users are shopping online and work towards creating several leads that draw the internet users to the website through inbound marketing.


9 Responses to SEO and SEM in China

  1. seo china dude 13 Apr 2010 at 19:05 #

    China has been cutting down on the number of people that will be able to have a blog, everyday they put more restrictions to get authorization for a website (getting an ICP). Who know where it will end.

    • Hosea 14 Apr 2010 at 17:46 #

      ICP is for website with .cn domain and hosting it in China. In fact I do encourage this restrictive move. There are too many scam now using .cn, so this move will make .cn more respected and trust worthy in the future.

      Another country is Singapore. Getting a .sg also need some kind of documentation. Such enforcement is carry out by providers that offer domain hosting services.

      China and Singapore hold the same policy. May be Singapore is such a small country and did not get the world attention compare to China.


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